End User wrote:
A closed system with a single, company-controlled marketplace is central to the Apple software model
For iOS. That is not the case with OS X.
Apple's smashing success is with iOS, which is why I'm talking about its model. I am not referring to OSX, which, while strong, is nowhere near a threat to Windows' dominance, and follows a very different UI and software distribution model from iOS. OSX is also different from what Microsoft is trying to achieve with the Windows app store.
and it's also the model that Microsoft is trying.
For the Metro UI. The classic desktop does not use that app store model.
Correct, but the problem everyone has with Windows 8 is that it tried to suppress the desktop UI into oblivion and push the Metro UI on users. Microsoft clearly wanted users to use Metro UI apps, and have the desktop as a backup for legacy apps. In the case of Windows RT, Microsoft tried to appeal to forward-thinkers and do away with the desktop altogether. It's because of the user outcry (and voting with wallets in the case of RT tablets, and heck, Win8 sales in general) that Microsoft saw it couldn't completely abandon the desktop UI as it had hoped, and is forced to revive it. Note how every successive version of Win8 after its initial release makes the desktop UI more central -- first 8.1 made it possible to hide the Start screen to the point of consigning it to irrelevance, then the rumors of Windows 9 say that Metro UI apps will run windowed in desktop mode.
The only difference between the two is that Apple does it right, and Microsoft doesn't. Just because one works and the other fails doesn't mean they're different models.
The failure is not with the Metro app store. The failure is a) the Metro UI b) its clash with the classic desktop UI and c) a lack of improvements to the classic desktop UI.
I didn't say the problem was solely with the Metro app store. I said the problem was with the model Microsoft is trying to follow. It's a model that Apple implemented very well, but Microsoft has so far failed at. That model is: create a new UI and ecosystem for your users that is controlled by your company. When Apple did it, everyone fell into line; iOS caught on and the iTunes store took off. Microsoft tried the same with Metro UI and the Microsoft store, but has clearly met with less success.
A big part of the failure has to do with Metro UI. Another big part of the failure is with the Microsoft app store, that failed to catch on with regular Windows and with Windows RT users. The only way the desktop UI is implicated is that it's so popular, people don't want to abandon it in the desktop space. Windows users want to keep the current desktop UI as it is in Windows 7, not change it.