Sounds like Newegg or someone is throwing early adopters a bone. It may be that the soon to be released Kepler cards are detracting from people jumping on the 7xxx bandwagon at this moment, and they simply want to snag a few people with those cards lower than usual (accounting for the stock OC). That portion of it is interesting at least
"I think there is a world market for maybe five computers."
Thomas Watson, chairman of IBM, 1943
i5-2500K|Asus P67 Sabertooth|16GB Corsair 1600|MSI 7850 2GB|500gb 840 EVO|Corsair 400R|ET750w PSU|Corsair M95 / K90 / Vengeance 1300