With the exception of the Sleeping Dogs background clickable ad, TR's ads have never been intrusive.
I hate clickable backgrounds. Misclick and you end up on a page you never wanted to be or opening a new window. Auto-sound ads are also terrible, as are unskippable ads with no relevance to you on Youtube. I'm looking at you, CDC...
But like I said before, my TR pages are pretty relevant. All tech stuff on my end.
Thanks for the input, superjawes.
I heavily emphasize both our content and the demographic of our audience to land relevant sponsors. However, we could definitely make a few more bucks if we ran pop-ups, pop-unders, push-downs, interstitials (unskippable) or rich media adverts with sound, video, peel-backs, or auto-expanding graphics. Research indicates that these generate more clicks, sales, and brand awareness than traditional banner ads, notwithstanding how much readers say they loathe them.
Since we refuse such intrusive options, sometimes the only way I can land a campaign from a big advertiser is to agree to something like a roadblock (100% saturation of all banners on a page), page skin (clickable margins), or interactive widget with a feed of products or press releases from the sponsor. I try to make these "heavy" features a small piece of the overall campaign and will typically run them only a couple days; whereas the less-intrusive banners might be live for several weeks or months.
Soooo.... fair warning: See all those purty AMD Radeon banners on the site today? The accompanying page skin will start in a day or so, but they'll be gone before too long.