Apple faced the same battle with the music industry earlier this year, but managed to pull through and conserve $0.99 pricing for all music tracks across the iTunes Music Store. Insiders claim Apple may capitulate on movie downloads, though, and offer titles at prices ranging from $9.99 to $19.99. Such pricing would mirror pay-to-own fees at existing online movie stores like Movielink and CinemaNow. Still, a fixed $9.99 scheme could give users a clearer incentive to buy movies online rather than drive down to the store and spend their $19.99 on a full high-resolution DVD with extras and commentary. Thanks to Ars Technica for the link.