New, 'more intimate' E3 to be invitation-only
The Entertainment Software Association announced yesterday that E3 would be
reshaped into a "more intimate" event, and already details are beginning to appear
about what will become of the trade show. ESA president Doug Lowenstein
that the event will now be invitation-only. The invite list will be
generated by developers, Lowenstein said, but precise plans are foggy at
the moment. As 1UP states, this change could be bad news for the
What does this mean for gameblogs like Kotaku and Joystiq? If publishers
and platform manufacturers don't like the site's messages will they be
excluded? The slope here is as slippery as its ever been.
Likely as a result of the invitation-only situation, attendance will be cut from 60,000-70,000 to around 5,000, according to Lowenstein. Also, E3 will be renamed to "E3
Media Festival" and take place in July instead of May.