Up to 10,000 Intel staff facing the axe

Word started circulating back in June that Intel planned to can as many as 16,000 employees from its 100,000-strong work force. Since then, Intel’s biggest layoff has been 1,000 managers in mid-July, and the successive sales of the company’s XScale and media/signaling businesses eliminated another 2,000 staff. Now, CNet’s sources say Intel plans to announce mass firings of as many as 10,000 employees next Tuesday. The cut, which would represent up to 10% of Intel’s total work force, might “weigh particularly heavily” on marketing staff. Intel studies reportedly found that the company’s ratio of marketing employees to salespeople was too high compared to its competitors, so CNet reckons a fair number of reductions could take place in that area.

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    • indeego
    • 13 years ago

    I think it has less to do with the ineffectiveness of Intel’s marketing and more to do with:
    PC’s of 3-5 years ago are still doing just fine for most business and home use.
    People are in debt and PC’s are low on the priority list.
    The specs of cheap PC’s today are sometimes WORSE than the specs of PC’s 3 years ago. (See office depot centrino offer for details.
    AMD inroadsg{<.<}g

    • duffy
    • 13 years ago

    If Intel products are so good they market themselves, one wonders why they find it necessary to sell off assets and cut one tenth of their workforce. Blame it on prosperity?

    • MixedPower
    • 13 years ago

    y[

      • Peldor
      • 13 years ago

      Well sort of. Now it’ll just be Blue Man Duo.

    • Logan[TeamX]
    • 13 years ago

    I mean now that those marketing wags put out more wattage than their chips… something else has to go :p

    Netburst-architecture sales staff? OUTDATED. Replace with cooler-running Conroe sales staff recommended.

    Begin cuts. Ignore the blood.

    /end transformation

    • albundy
    • 13 years ago

    well, at leaste they axed the managers, cus the mcdonalds across the street needs new burger staff.

    • lyc
    • 13 years ago

    i guess now that they’ve finally ditched the p4 their marketing people aren’t nearly as necessary 😉 [edit: i see #2 has already spotted this obvious connection]

    • Krogoth
    • 13 years ago

    Netburst folk are now feeling the heat of their brainchild. 😉

    Ninja edit: It looks like some piggy is getting the silicon grill tonight! IT IS PORK CHOP TIME!

    • hubick
    • 13 years ago

    This could be bad for morale!

    I mean, with no marketing department, now where are the engineers gonna go to hook up with chicks? 😉 😛

      • Krogoth
      • 13 years ago

      You really do not know anything. Engineers and hooking up with chicks are mutually excusive terms at best. 😉

        • redpriest
        • 13 years ago

        Speak for yourself, only =)

          • Bauxite
          • 13 years ago

          denial, not just a river in egypt anymore :p

          [insert dilbert ‘ugly single male’ comic]

    • SGT Lindy
    • 13 years ago

    Lean, mean, AMD @$$ kicking machine…..is the new Intel motto.

    • firestorm02
    • 13 years ago

    Say ‘Bye Bye’ to the bright people who brought us the ‘Core 2 duo’. I guess we will never see their greatest marketing achievement, the ‘Core 2 Duo 2’ quad core, lol.

      • Geatian
      • 13 years ago

      I’m partial to “Core 2 Double Duo”

        • muyuubyou
        • 13 years ago

        Followed by Dual Core 2 Double Duo X2

        • Logan[TeamX]
        • 13 years ago

        ‘ll take mine with cheese and bacon!

        *vomits*

    • DrDillyBar
    • 13 years ago

    Toss the marketers, they were responsible for Netburst afterall.

      • lyc
      • 13 years ago

      i’m *so* glad people remember this!

      “consumers want gigaherz! give them gigaherz!”, and it actually worked (for a while) because so many people are so stupid 🙁

        • WaltC
        • 13 years ago

        I think it only worked for awhile because for awhile Intel was the only x86 game in town. When all the cpus at a certain price point are architectural clones of each other, what else is there that differentiates them aside from MHz?

        It took far too long for the public to understand that processing speed can be as much architecturally based as MHz based. That’s how you can really know the Intel hegemony is over–pretty much everyone today understands what few understood a few years ago. It’s pretty simple stuff, but that’s what happens when the public gets mesmerized by a particular product line produced by an operating monopoly. It took some time, but thankfully those dark ages are behind us. The world discovered at long last that the Intel way of doing things is not the only game in town after all…;)

    • Furen
    • 13 years ago

    Intel’s ratio of marketing employees is too high compared to the competition? I hope they dont mean AMD by “its competitors”…

      • Shining Arcanine
      • 13 years ago

      Ever since Core 2 Duo debuted, Intel’s processors market themselves. With their marketing budget and an equivalent amount of marketing people to the number AMD has, they should be fine.

        • blastdoor
        • 13 years ago

        This is exactly right. You don’t need massive marketing if you have great products. AMD has shown that.

        I’m not saying you can get by with zero marketing, but you don’t need anything fancy — just enough to get the word out to people who are smart enough to see the value in your product, and then word of mouth does the rest.

      • Jigar
      • 13 years ago

      Well so what do u think they meant IBM …. as intel competitors 🙂

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