SUNNYVALE, CA - AUGUST 14, 2000 * AMD today announced it has commenced shipments of 1.1GHz processors to leading computer manufacturers. Numerous partners will be introducing systems featuring 1.1GHz AMD Athlon processors on August 28, 2000.Powerful stuff. And, surprisingly, it's all true. I wasn't sure, when I reviewed the Athlon a year ago, that AMD could pull it off. But they most certainly have.
"What a difference a year makes," said W.J. Sanders III, chairman and chief executive officer. "The AMD Athlon* and AMD Duron* processors are reshaping the landscape of the PC industry. AMD is supplying the highest performing products in volume, creating vital new partnerships to bring innovative solutions to market, and offering business and home users a broad and powerful portfolio of computing solutions.
"AMD's superior product architectures, outstanding execution, and ability to manufacture high volumes of high-frequency parts have resulted in tremendous changes in the marketplace. AMD's success in these three areas has redefined the performance segment of the market, which now extends from 800MHz to 1.1GHz, and the value PC, characterized by systems that typically sell for less than $1,000, ranging from 600 to 700MHz. The result: at any system price point, business and home users will get a more powerful PC with an AMD processor-based system," Sanders continued.
AMD also announced new pricing today:
The 1.1GHz, 1GHz, 950MHz, 900MHz, 850 MHz, and 800 MHz AMD Athlon processors are priced at $853, $612, $460, $350, $282, and $215 respectively, each in 1,000-unit quantities. The 700MHz, 650MHz, and 600MHz AMD Duron processors are priced at $138, $103, and $79 respectively, each in 1,000-unit quantities.Overall, great news. But anybody who thinks the $400 price premium for the 1.1GHz chip is worth it versus the 950MHz chip, please see me after class.