Were Apple to ditch the hardware business and license MacOS X to Dell, Gartner believes the operating system could eventually grab 20% of the market—substantially higher than the Mac's current market share, which stood at 4.6% in July. Becoming a software company might make sense if Apple wishes to take Microsoft head-on and grab a significant slice of the operating system market. However, Apple has essentially been a niche hardware company with high margins for years, and it has shown little willingness to change. During an Apple shareholder meeting earlier this year, Steve Jobs stated, "One of the nice things about having four or five percent market share is you don't really care if [the PC] market is down." Thanks to TR reader DrDillyBar for the tip.