ATI lost market share across the board in Q3


— 2:35 AM on December 6, 2006

According to new numbers from Jon Peddie Research, the market wasn't kind to ATI in the third quarter of this year. While PC graphics shipments increased 5.2% from the second quarter overall, ATI's market share shrunk about 5%. The biggest drop for the red team was in the mobile segment, where its market share went down from 31% to 24%, while Nvidia's share jumped from 10.9% to 19%. The discrete mobile graphics processor market was especially unkind, seeing ATI's market share sink from 63% to 47%.

ATI's losses were less serious on the desktop overall, although the red team's share did go down from 26.3% to 22%. Nvidia, by contrast, grew its share just over one point to 25%. In the market for discrete desktop graphics cards, which doesn't include integrated graphics chipsets, ATI lost around five points dropping to 43%, while Nvidia climbed from 51.5% to 57%. Jon Peddie Research reckons ATI's poor performance might have something to do with the recently-completed merger with AMD. Of course, the red team already lost ground to Nvidia in the second quarter, long before the merger was announced in late July.

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