VIA to push forward in the UMPC market

Despite having somewhat faded from the public eye lately, VIA intends to make a comeback by increasing its presence in the ultra-mobile PC market. According to DigiTimes, the move is part of a restructuring plan that was announced last month. VIA CEO Wen-chi Chen says he expects growth in the UMPC segment in 2007, and he claims 2008 and 2009 will be a "turning point" that will see "explosive growth" in the company's UMPC business. Current UMPCs generally favor Intel's low-voltage Celeron M chips. However, DigiTimes says VIA showed off two UMPCs powered by its C7-M processors at a press event in Taiwan on Tuesday, and that more VIA-powered UMPCs will follow in 2007.
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