AMD aiming for a 30% quad-core market share?

Intel is currently the only player in the x86 quad-core processor market, but DigiTimes says AMD intends to tip the balance rather significantly once it introduces its first quad-core chips later this year. The Taiwanese site has heard from sources inside AMD that the chipmaker hopes to grab 30% of the quad-core server processor market by the end of the year.

According to Mercury Research numbers posted a couple of weeks ago, AMD had a 22.3% share of the server processor market in the fourth quarter of 2006. The company intends to introduce its first quad-core processors in the middle of this year, so jumping from 0% to 30% quad-core server market share in around six months would be quite a feat indeed. Of course, AMD recently said that it expects its “Barcelona” processors to be 40% faster than Intel’s quad-core Xeons across “a wide variety of workloads.” If there’s any truth to that, quad-core Opterons could certainly become very popular, especially since Dell now offers AMD-based servers.

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    • freebird
    • 13 years ago

    With the doubling of the FP performance core for core, clock for clock of the Barcelona over the previous Opteron and the flexible Hypertransport connect on the fly changing from 8-bit to 16-bit AND power management features. I don’t see how this beast can do any less then help AMD grab 30% total server market share. I’m sure there will be a dual-core version of this for the desktop & server also as capacity and time goes on. Unless Intel can raise the clock speed higher on their server offerings, Intel will definitely need 45nm to compete with AMD’s Barcelona core. Most of the benchmarks based on stream, FPU or Video encoding/decoding (Cinebench, DivX, Maya, LAME, Windows Media Encoder) everyone touts for the Core 2 are all mostly FP or SSE3 based. Remember AMD has doubled the performance of the FP units/pipeline in this core vs. the previous core. In addition AMD uses the FP pipeline for the SSE instructions at least that was how it did it previously. Therefore we should see a Huge improvement of any CPU with this Rev H CPU core (Barcelona, K8L/K10) whatever you want to to call it… ๐Ÿ˜‰

      • accord1999
      • 13 years ago

      This doubling only matches Conroe.

      • Shintai
      • 13 years ago

      It will still be behind Core 2 in SSE performance.

      Core 2 got 3 128bit SSE ports. Barcelona got 2 128bit SSE ports. And Core 2 clocks higher. Also you overestimate the value of SSE.

      Core 2 is the int monster. Barcelona might be a x87 FP monster. But it wont be the same SSE FP monster as Core 2.

      As a little example with SSE. take a Core Duo vs a Core 2 Duo. 1 64bit SSE port vs 3 128bit SSE ports. Yet the difference clock for clock between the 2 is 10-20% including all the other improvements thats far more important that the single cycle SSE.

      The 40% is a marketing FUD aswell. Its been proven over and over again its specFP_rate. To put it more clearly, a dual dualcore Opteron setup would be faster than a single quadcore barcelona (Same reason AMD was so nice to keep it out of the charts). Its a memory bench and something AMD is already better in. But its as useless as Sandra benchmarks. Also its all estimated benchmarks and not on real silicon. And again, we didnt get any clock etc on the AMD. So it would just aswell be a 3Ghz part or a higher part than you can buy (Over 2.5Ghz).

        • wierdo
        • 13 years ago

        FP is often heavy on data bandwidth (and in return latency -> effective bandwidth) so it’s not all about the raw horsepower, a race car (cpu) still needs good tires and a paved highway you know (the platform).

        A large cache is a good way to reduce some of the dependencies at single and even dual core, but somewhere between dual and quad core there may be some room for a beefier bus in some cases, which is why Intel’s working on the new interconnect thing for future cores as well as a faster bus for the current stuff.

        I think the core should be the champ in single core, dual core I can’t say until AMD’s product is out but I’d guess it’ll be a tossup if all these claims bear fruit – better prediction and re-ordering, beefier SSE stuff, memory controller actually designed for DDR2 instead of a modified DDR1 controller etc…

        Beyond that, quad core should be AMD’s turf imho… again, that’s if all these enhancements and performance predictions turn out close to the mark.

    • Hattig
    • 13 years ago

    Maybe they’re not going to count the Intel multi-chip-modules as quad-core ๐Ÿ™‚

    AMD can probably do quite well however, if the CPUs are priced reasonably. They do have a very good platform so 16 core (and even 32 core) servers could be offered at a very competitive price, and performance-wise they will do well due to the good scaling of the platform.

    AMD also has far superior VT technology, and it’s getting better with Barcelona. This will make it quite attractive as well.

    • verndewd
    • 13 years ago

    Good lets cook this goose already.Lets do 30%.all naysayers submit your names.

      • wierdo
      • 13 years ago

      I think they’re overconfident, but lets wait and see, they know more about their products and market than I do I’m sure.

    • GodsMadClown
    • 13 years ago

    If you can deliver a quad core chip that drops into the old socket, with the old TDP, that’s a huge feature. It’ll mean very quick adoption.

    • blastdoor
    • 13 years ago

    It is entirely conceivable that AMD will meet this goal. They should be particularly strong in 4 socket systems.

    • pluscard
    • 13 years ago

    Servers are pretty important for AMD. Most of it’s earnings the last year or so came from servers. The one-two punch of the K10 design and 65nm process should make the next-gen Opterons MUCH more competitive.
    Platform stability is a plus, and so is virtualization support.

    Everyone likes good competition, even Proestrogen, right?

    • Semper1775
    • 13 years ago

    That is certainly asking for a bit much. But it’s interesting to see that they are this optimistic about their product. As long as it delivers than kudos on them. And if indeed the market tips that much share in its favor even better. /flamebait …looks around for Proes….lol always love to read his posts….

    • UberGerbil
    • 13 years ago

    Dell, HP, Sun… AMD has some significant OEM support on the server side. Of course, it depends on demand, and that in turn depends (in part) on real performance (and performance per watt, too; the recently-publicized AMD-funded study on that suggests AMD feels pretty competitive there). It will be interesting to see if Barcelona’s improved virtualization features pay off in that regard: for a lot of IT these days raw performance doesn’t matter much as utilization. If a couple of quad servers can replace (say) five or six dual servers, that can pay for itself pretty quickly; the OEMs don’t have to find as many new customers when they can sell that story to existing customers. That’s one way to quickly build marketshare. Of course there aren’t a lot of quads out there yet, even with Intel selling them for a while, so the “quadcore” market is pretty small and dramatic shifts are therefore possible; nevertheless, 30% in six months in relatively stagnant market is still asking a lot.

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