Jochen also contradicts speculation that AMD plans to introduce a notebook platform similar to Intel's Centrino in order to better compete in the mobile market. "There is no such plan. In fact, a Centrino-like platform is not a very good strategy for AMD. If we limit our business partners to develop along the lines of a platform we set, then all PC products will eventually develop into similar solutions, which in the end would lead to a price war and minimize profits for all our partners." According to Jochen, AMD believes in an open platform that allows its business partners to "build and develop products that build on their strengths."