Google buys in-game ad firm Adscape Media
Two months ago, we spotted a Wall Street Journal article that said Google was supposedly in talks to buy San Francisco-based in-game ad firm Adscape Media. Now, PC World reports that the search giant has announced that it has indeed acquired Adscape Media. A list of questions and answers regarding the deal is available on Adscape's former site. The Q&A says Adscape's technology allows the dynamic delivery of ads with plot and storyline integration as well as "sophisticated demographic and geographic targeting." Google says it thinks there is "great value" in in-game advertising and that it hopes to partner with big and small game publishers alike.
The deal follows Microsoft's purchase of in-game ad firm Massive back in early May 2006 and Electronic Arts' subsequent announcement that it would start putting in-game ads in its titles for the PC and Xbox 360.