Intel won't rename its chips just yet

Last month, we heard rumors that Intel planned to simplify its processor naming scheme. Core 2 Duo and Core 2 Quad processors were to be renamed to just Core 2, and all Pentium D and Pentium E2000-series chips were to be re-dubbed Pentium. The naming scheme was to take effect on January 1, 2008.

The folks at DigiTimes now have word from sources at PC makers that Intel has backed away from its renaming plans because of "protests from the market." Intel has notified its partners that the new naming scheme is to be "postponed," although the company does intend to apply a couple of the planned changes.

DigiTimes says Intel's Viiv platform will be known as Core 2 Viiv, while the vPro platform will begin life anew as Core 2 vPro. Those changes are reportedly necessary because neither platform has been performing as expected; Intel hopes associating them with the Core 2 brand will help sales.

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