Adobe is reacting very differently from Microsoft to the rise of the software-as-a-service business model promulgated by the likes of Google. Whereas the Redmond software giant is promoting a combination of software and web-based services, Adobe is preparing to embrace the web-based model entirely.
As Reuters reports, Adobe plans to eventually deliver all of its software as web-based services rather than packaged software. Adobe CEO Bruce Chizen believes the transition may take as much as a decade, though. "The desktop is a powerful, powerful machine in which to run applications. Broadband, as quick as it gets, is still going to have some limitations in the short term," he stated at the Web 2.0 Summit in San Francisco.
Reuters says Chizen expects professionals will opt for subscription-based access to web services rather than being forced to deal with advertising. However, Adobe also wants to appeal to a new generation of Internet users "for whom paying $400 for a packaged software product is a thing of the past." Adobe is bringing free, web-based versions of its popular applications for those users. A web-based version of Premiere dubbed Premiere Express is already out, and Adobe is working on a similar spin-off of Photoshop called Photoshop Express.