The race to high-definition video format supremacy continues, this time with the HD DVD camp getting ready to hit an all-new price point in preparation for the holiday season. According to DailyTech, Wal-Mart is advertising that it intends to sell Toshiba's HD-A2 HD DVD set-top player for $98.87. However, the deal has the faint odor of a bait-and-switch ploy:
The holiday-themed ad calls the sale this Friday the "Secret In-Store Specials." The Toshiba HD-A2 is asterisked with the notes saying that the product may not be available in all stores and that it will be while quantities last – suggesting that there could be a limited number set aside as a “doorcrasher” item.
For reference, HD DVD players typically cost something in the neighborhood of $499 when they were first introduced in the U.S. in April last year.