AMD outs new mobile graphics processors, TV panel processors

The first building block of AMD’s upcoming Puma mobile platform has launched, AMD announced today. That building block is the Mobility Radeon HD 3000 series of graphics processors, which bring many of the same goodies as desktop Radeon HD 3800 products to notebook computers.

The new Mobility Radeon HD 3600 and Mobility Radeon HD 3400 GPUs feature support for DirectX 10.1 graphics, PCI Express 2.0 connectivity, and Avivo HD video acceleration. The 3600 has 120 stream processors and a 128-bit memory interface with GDDR4 memory support, while the 3400 is limited to 40 stream processors and a 64-bit memory interface compatible with only DDR2 and GDDR3 memory. Both mobile GPUs have built-in support for DVI, HDMI, and DisplayPort digital display outputs. AMD also boasts that the Mobility Radeon 3000 series delivers high power efficiency, thanks in part to GPUs based on the same 55nm process technology as the desktop-bound RV670.

A Mobility Radeon 3600 graphics module. Source: AMD.

Mobility Radeon HD 3000 graphics processors are purportedly already shipping as part of new Asus M50 and F8 notebooks, and AMD says it expects more notebooks with the new GPUs to appear throughout the first half of this year. In the second quarter, AMD intends to follow up with the remaining parts of its Puma platform, including new Turion Ultra processors and an RS780 chipset.

Together with thse new mobile graphics offerings, AMD has also announced a new batch of Xilleon panel processors for high-definition TVs and TV panels. The Xilleon 410, 411, 420 and 421 panel processors are designed to improve visual quality and provide smoother motion on 120Hz panels:

AMD Xilleon panel processors offer motion compensation and frame rate conversion based on AMD’s enhanced phase-plane correlation technology, supporting high-quality visual processing for 100Hz/120Hz LCD TVs up to full HD resolution. The key is the processor’s ability to identify incoming 24Hz/60Hz film and video signals and convert them to 120Hz by determining motion between picture frames and intelligently creating additional content frames to represent that ‘in-between’ motion with exceptional clarity. To provide greater flexibility for manufacturers to customize their TVs, these AMD panel processors offer a high degree of programmability and can be integrated into the LCD panel subsystem or TV motherboard.

AMD says its new Xilleons have already been selected by Samsung to complement its 120Hz Motion Compensated Frame Interpolation (McFi) product. Mitsubishi presently uses McFi and Xilleon in its MZW series LCD TVs in Japan, and additional implementations are due from other major TV manufacturers in the early part of the year.

Comments closed
    • slot_one
    • 13 years ago

    That edge connector…is it just a standard PCIe connector? It looks like one to me. If I were to, for some reason, plug it into a desktop’s PCIe slot, would it work?

      • phileasfogg
      • 13 years ago

      No, it won’t. Have you heard of “MXM modules” for notebooks? that’s what this picture represents. You can do a web search for MXM – you will find that the MXM spec defines 4 sizes (form factors), but they all share the same edge connector.

    • anduril
    • 13 years ago

    Olevia might not be a huge name in the high end market but they do pretty well in the value lines and most of their LCDs carry the ATI/Xilleon processors inside. Thats the only one I can think of off the top of my head but I know its also been used in some set top decoding boxes

      • wierdo
      • 13 years ago

      My 32″ Westinghouse HDTV has one too, looks like it does a pretty good job, no complains from me.

      • Corrado
      • 13 years ago

      All my friends busted my balls for buying an Olevia TV. I got a 37″ 720P from Newegg for $550 shipped. Is it Pioneer Elite quality? Nope. But for $550 they all can’t believe how good it looks. I’ve seen some Vizio TV’s in person… and they look like absolute crap.

        • jdevers
        • 13 years ago

        Vizio is about as cheap as it comes, why would you expect any different?

    • wingless
    • 13 years ago

    AMD stock may go up because they are in fact doing well in this industry segment. CPU’s aside they’re still a good company. Time to buy their $6 stock up in volume and sell it when it hits $12 LOL!

      • UberGerbil
      • 13 years ago

      A couple of weeks ago I was looking at the list of companies with the biggest short positions as a percent of their float — AMD was at 14%, right in the ballpark with Countrywide and WaMu. Contrarians can sometimes make a lot of money, but you’re betting against people who think AMD’s stock price has as much downside risk as the companies getting slammed by the subprime fiasco. (The only other company that was anywhere close to those three was Best Buy, btw, but its average daily volume is a lot lower).

        • clone
        • 13 years ago

        I just read a review of Intel’s Core 2 duo replacement on 45nm I’m not sure AMD is out of the critical care unit yet given their debt level and lack of competing product in critical segments.

        • pluscard
        • 13 years ago

        If you look at a ten year chart of AMD’s stock price – it swings more than most. It dipped to $3.75 in Sept 2002 before it ran to $44/share in Jan’06.

        If you go back and read the news articles in late 2002 they sound precisely like today – can’t compete with Intel, out of cash, etc.

        Right now AMD’s current marketcap is $3.4B, yet they have $2.4B in cash. Remember, AMD produces 24% of the worlds cpus (in units), 40% of it’s gpus, not to mention chipsets, tv controllers, etc. They also license the gpu in the Wii and the Xbox.

        Those 80 million shorts will become buyers soon. It’s just a question of when.

    • mortifiedPenguin
    • 13 years ago

    its likely the big names use them with their TVs, but I don’t think its an issue of “rebranding” them. notice that the xilleon is a processor and not an actual TV, so its a component that these companies would be using inside the TVs they build. and unlike the computer market, where the cpu name is a big deal to the consumer, few people really care which panel processor is being used (just that it looks “nice”), so they don’t have xilleon stickers all over them.

    edt: this was supposed to be a reply to #2

    • evermore
    • 13 years ago

    Quite a drop in performance capability between the two, to only be named 3400 and 3600. A “3500” I suppose would have 80 SPs but would still be closer to the 3400 because of the memory bandwidth.

    Of course now all they need to do is get more than a single second-tier laptop maker to support the connector.

    McFi? That’s a bit of a stupid-sounding name. 120Hz LCD display though, mmmmm.

    • ludi
    • 13 years ago

    RE: Xilleon — Has AMD previously announced plans to begin moving silicon into the consumer electronics sector? Can’t blame them for doing so, since that’s where the revenue-by-volume lives, but can they execute in that sector long-term, or is this one of those flash-in-the-pan products that will be crowded out by competitors in the next generation?

      • Helmore
      • 13 years ago

      This was a product line from ATI, they have always been a major player in this market segment and there already are millions of TVs with Xilleon chips (I don’t know any numbers so I might be exaggerating). It’s just that AMD is announcing it this time because ATI now belongs to AMD.

        • willyolio
        • 13 years ago

        strangely enough, i haven’t ever heard of the xilleon in any HDTV product. do the big names (Sony, Samsung, Sharp, Toshiba, etc…) use these with their TVs? do they just rebrand them?

          • JustAnEngineer
          • 13 years ago

          Xilleon has been around for about five years. ATI was a significant player in Set-Top Box and TV chips for years before that.

            • willyolio
            • 13 years ago

            i’ve heard of xilleon. but only through AMD/ATI.

            i haven’t heard the xilleon name mentioned by any other manufacturer, though. are they just in the TVs and not mentioned?

            • DrDillyBar
            • 13 years ago

            Xmas 2005ish, CPU magazine. First time I read about ATI being a serious player in the TV chipset game… 😐
            Edit: Brings up their TV wonder products

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