Futuremark to get into the games business

Finnish benchmark company Futuremark is already stealing some thunder from review sites with the graphics card and processor value rankings on its YouGamers site. The company has now announced plans to start competing with game developers, as well.

With the newly opened Futuremark Games Studio, Futuremark says it will develop games based on new and yet-unannounced intellectual property. Those titles combine Futuremark’s know-how in creating appealing visuals with “the highest quality game play,” according to company CEO Tero Sarkkinen. And although its benchmarking software has been notoriously hard on low-end systems, Futuremark promises that its upcoming games will “deliver stellar performance even on modest platforms.”

Whether Futuremark can deliver on that promise will likely hinge on how well the company’s programmers can break away from their current MO of developing engines with all the latest bells and whistles but little regard for performance. Some of the concepts showcased in current and past 3DMark benchmarks could certainly make for interesting gameplay, though.

Comments closed
    • fyo
    • 12 years ago

    Futuremark started out as an amazing demo crew (Future Crew). The Demo scene is renowned for squeezing amazing performance out of feeble hardware… and Future Crew was no exception.

    Provided they still have some of the same guys, I see no reason why they shouldn’t be able to make a great game *engine* (which isn’t the same thing as making a great game, of course).

    That their current task (benchmarking) has a different set of criteria than making a “real” game engine shouldn’t count against them – especially when they’ve DEMOnstrated their abilities on the demo scene previously.

    • Samlind
    • 12 years ago

    Does this smack of a clueless outfit committing suicide?

    First you PO the review sites that promote your product, then the gaming outfits who DIDN’T view you as a threat. Now they will, and I am sure they will provide alternative tests for their product and downplay/ignore/trash results from your product.

    I predict very quickly your product will cease to be relevant.

    If your claim to fame is the honest evaluator of game hardware performance – throw your hard-earned neutrality out the window. Clever move.

    • ludi
    • 12 years ago

    Translation: Revenue from commercial benchmarking exercises are weak tea, whereas a successful gaming empire can take it up to full British strength.

      • cegras
      • 12 years ago

      Points for wit. Or rather, +1 milk plz.

    • Fighterpilot
    • 12 years ago

    Might be fun if they can have that array of B17s and fighters to battle with from 3dmark 03……or a chance to duke it out with that badass swimming monster from 05 and 06 ๐Ÿ™‚

    • green
    • 12 years ago

    l[

    • Evan
    • 12 years ago

    So does this mean that some future version of 3DMark may actually be relevant since it will (presumably) use an engine from an actual game? Amazing! This depends, of course, on the quality of games this studio churns out, and I don’t have particularly high or low expectations for them.

    • Kunikos
    • 12 years ago

    Tin-foil hat on: Doesn’t this mean they could conceivably use 3DMark in the future to steer hardware and DirectX features and speed-ups towards their own favorite things? In other words, by showing consumers lower performance for a test tailored to only perform well on hardware with a hypothetical new extension for DirectX or would only work well if Microsoft added support for a new hardware feature, etc.

      • UberGerbil
      • 12 years ago

      How does this news change that? They could be trying to do that now. Fortunately, most competent reviewers use more than 3DMark.

    • nerdrage
    • 12 years ago

    This looks to be very representative of the notion that games today don’t need to be fun or original in order to make lots of money, they just need to have pretty graphics. I hope I’m wrong, but probably not ๐Ÿ™

      • Krogoth
      • 12 years ago

      Sadly, that is reality of the modern PC gaming market. ๐Ÿ™

        • FubbHead
        • 12 years ago

        As I see it, there have been a whole lot more interesting PC titles than there have been console games lately. But then again, I’m more into RPG, RTS and mouse-FPS’ than sports, racing and joypad-FPS’.

      • YvonneJean
      • 12 years ago

      Exactly what I was thinking. I am willing to give up a lot in graphics for good game play

        • A_Pickle
        • 12 years ago

        Half-Life 2, anyone?

    • UberGerbil
    • 12 years ago

    You know, if they’d just decided to license a 3D engine five years ago or so, they might’ve had an interesting proposition. They would’ve leveraged something they’re doing anyway to get a nice little royalty stream, and 3DMark actually would’ve been predictive of /[

      • swaaye
      • 12 years ago

      Yeah. Note how 3DMark06 was also based heavily on ’05.

    • swaaye
    • 12 years ago

    Haven’t they always been loosely related to Remedy Entertainment?

    • DrDillyBar
    • 12 years ago

    I may have cared in ’03, but not now.

      • asdsa
      • 12 years ago

      I might not have cared in ’03 but now I do.

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