"Athlon clearly has a lot of room in the architecture to scale, and AMD's 0.18-micron process will allow the silicon to easily reach 800 MHz," Brookwood said. "Increasing the speed grades is mostly a matter of when AMD decides it wants to print a new box and label new packages."Sounds to me like AMD is sitting in the fabled catbird seat, folks.
Furthermore, the AMD's success in producing and scaling up the Athlon may have brought them a design win with Gateway. IBM, Compaq, and other big names have been using AMD processors for a while now, but winning a spot in the top end of a big direct PC vendor's lineup is a milestone.