AMD unveils Business Class enterprise platform

After years of being largely kept out of mainstream business PCs, AMD is fighting back with a new Business Class platform that couples its latest processors, chipsets, and GPUs with Intel vPro-esque security and management features. According to AMD, the platform is "designed to offer the best value and tools on the market for OEMs and system builders to provide a solid, reliable foundation that delivers exceptional performance and power savings, industry-leading longevity and stability, and supports the essential security and manageability business users require."

Looking past marketing buzzwords, AMD’s Business Class technology includes Phenom and Athlon processors, AMD 780V chipsets, and optional Radeon HD 3000-series graphics. You won’t find quite the same CPUs in Business Class-branded PCs as in other systems, though. AMD has introduced new Phenom X4 9600B, Phenom X3 8600B, Athlon X2 4450B, and Athlon 1640B processors specifically for this occasion, and it says the chips are blessed with "up to 24-month" stability and longevity. In this context, AMD seems to be using "stability" as Intel does to refer to product life cycle longevity.

Although this is its first foray in the business platform world, AMD has managed to sign up the top four global PC vendors. HP’s new HP Compaq dc5850 Business PC, Dell’s OptiPlex 740, and Acer’s Veriton M420 all feature AMD Business Class technology branding, as does Lenovo’s latest ThinkCentre desktop PC.

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    • pluscard
    • 12 years ago

    AMD had a similar initiative in the past – I remember them guaranteeing certain chipsets would be available for at least 12 months.

    They had a name but I can’t remember it. Two years is better of course.


      • Forge
      • 12 years ago

      AMD Stable Image Platform.

      Nvidia chipsets were in it. That should give you an idea how lovingly they were received.

    • AMDisDEC
    • 12 years ago

    It probably costs AMD around $40-60M just to attach a “B” to the end of a part number. I hope it’s worth it.

    • Hattig
    • 12 years ago

    A good move by AMD that will make their offerings more appealing – in the long term – in business, as long as the price is right.

    • Jigar
    • 12 years ago

    AMD 780V chipset = Victory ….

    • ssidbroadcast
    • 12 years ago

    Today I have to go to work at this business I work at, and then I go to Class in the evening.

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