Say you're a big game publisher. How do you make sure your customers have PCs that are fast enough to play your games? Sell them PCs, of course. Former Shacknews editor Chris Remo had a chat with an Electronic Arts representative at Comic-Con, and he learned that EA will market gaming PCs to accompany the release of Crytek's Crysis Warhead.
According to Remo, EA wants to cater to gamers who are "either new to high-end PC gaming, or have been out of the scene for some time," and it wants to show them they don't need a "prohibitively expensive" machine to run Crysis Warhead. As a result, EA's machines will supposedly cost just $600-800, with configurations matching in-game detail settings so buyers know what they're getting.
If you're scratching your head over the $600 price tag, keep in mind the Econobox system in our Summer 2008 system guide now costs just under $500 without a copy of Windows, and its GeForce 9600 GT graphics card can handle the original Crysis just fine with some of the eye candy turned off. Also, Crytek's CEO claims Warhead will be less demanding than its predecessor. (Thanks to Shacknews for the tip.)