If you visit DigiTimes right now, you'll see a catchy headline at the top of the page: "Nvidia to quit chipset business." Citing sources at motherboard firms, the Taiwanese site alleges that Nvidia will stop offering chipsets and re-assign its MCP team to the GPU business. Regarding the motive for the change, the site explains, "Nvidia called a meeting earlier this week with its motherboard partners to gauge support for it continuing to develop chipsets in the future. . . . The motherboard makers' response? Silence."
Puzzled, we asked Nvidia Platform Products PR chief Bryan Del Rizzo to weigh in. Del Rizzo's response came swiftly and left little open for interpretation:
- The story on Digitimes is completely groundless. We have no intention of getting out of the chipset business.
- In fact, our MCP business is as strong as it ever has been for both AMD and Intel platforms:
- Mercury Research has reported that the NVIDIA market share of AMD platforms in Q2 08 was 60%. We have been steady in this range for over two years.
- SLI is still the preferred multi-GPU platform thanks to its stellar scaling, game compatibility and driver stability.
- nForce 790i SLI is the recommended choice by editors worldwide due to its compelling combination of memory performance, overclocking, and support for SLI. . . .
- We're looking forward to bring new and very exciting MCP products to the market for both AMD and Intel platforms.
To add to Nvidia's statement, we remember Nvidia CEO Jen-Hsun Huang stating in April that customers will find value in Nvidia "motherboard GPUs" once Intel releases Nehalem processors with built-in graphics cores. According to Huang, lengthy processor release cycles will leave plenty of room for quicker and more feature-rich integrated graphics chipsets.