A couple of summers ago, the Entertainment Software Association decided to re-shape its hallmark E3 event into something smaller and more closed-off. Since the July 2007 show, the new E3 Media and Business Summit has been an invite-only affair with far less ‘zazz than E3s of old—and it seems to be leaving some longing for more.
TG Daily has spoken with Nvidia Content Business Development VP Roy Taylor about the subject, and the executive apparently has high hopes for Nvidia’s forthcoming Nvision show. Taylor calls E3 2008 a “disaster” and explains, “Riccitiello [Vice President of Electronic Arts] was right. E3, the Show is dead. . . . As an event, it was lousy. It was badly organized, badly managed… It’s just… it’s over. To me, I think that the event is over.”
Taylor goes on to say, “Nvision is the new E3 and you can quote me on that. The old E3 was celebration of gaming, while this new E3 stopped being that. We feel that the time is right to offer gamers a celebration of gaming once again.” The Nvision 2008 show will run from August 25 to August 27 in San Jose, California. Nvidia will set up keynotes, exhibitions, theaters, a LAN party, and other goodies across several downtown buildings.