Nvidia sees Nvision as an E3 replacement

A couple of summers ago, the Entertainment Software Association decided to re-shape its hallmark E3 event into something smaller and more closed-off. Since the July 2007 show, the new E3 Media and Business Summit has been an invite-only affair with far less ‘zazz than E3s of old—and it seems to be leaving some longing for more.

TG Daily has spoken with Nvidia Content Business Development VP Roy Taylor about the subject, and the executive apparently has high hopes for Nvidia’s forthcoming Nvision show. Taylor calls E3 2008 a “disaster” and explains, “Riccitiello [Vice President of Electronic Arts] was right. E3, the Show is dead. . . . As an event, it was lousy. It was badly organized, badly managed… It’s just… it’s over. To me, I think that the event is over.”

Taylor goes on to say, “Nvision is the new E3 and you can quote me on that. The old E3 was celebration of gaming, while this new E3 stopped being that. We feel that the time is right to offer gamers a celebration of gaming once again.” The Nvision 2008 show will run from August 25 to August 27 in San Jose, California. Nvidia will set up keynotes, exhibitions, theaters, a LAN party, and other goodies across several downtown buildings.

Comments closed
    • Krogoth
    • 11 years ago

    *yawn* this event screams TWIMTBP all over it.

    Besides, E3 has been lost its significance since 2000.

    • Xenolith
    • 11 years ago

    The reason E3 was downsized, was because thats what the vendors wanted. They spent huge dollars on their booth setups, and didn’t get enough return for that investment. It is far more efficient to have just the media go there and report, without all the glitz. We can learn just as quickly and far more cheaply about what the big companies are doing without the big show.

    • lycium
    • 11 years ago

    as a demoscener i’m pleased to hear this, assembly has long needed replacing as the Ultracommercial Scene Event ™ 😉

    • Evan
    • 11 years ago

    Did nobody tell them that invision is the inability to see? They could have picked a better name.

    • WaltC
    • 11 years ago

    nVidia PR:

    “E3 sucked. nVision will suck a lot less. E3 didn’t revolve exclusively around nVidia, didn’t have an “n” or a “V” or an “i” or a “d” or another “i” or another “a” in the title, and that was its downfall! nVision has many more of our letters in its title, and on that basis alone will be at least twice as sweet and three times as neat. Trust me!”

    Yea, OK, sure…;) Why not? Heh…:D

      • CampinCarl
      • 11 years ago

      Yeah I can’t wait for that. I’ll probably go to the east coast one, because that would be drivable from Ohio, and Seattle is way, way too far for a college student.

    • DrDillyBar
    • 11 years ago

    hah. I was going to make a comment on “TWIMTBP”, but that website completely locked up my FF3 on my little Peniutm M. It even locked one of my desktop CPU’s at 100% for a good minute before I could kill the task. That’s all I needed to know thanks.

      • PRIME1
      • 11 years ago

      You need SLI for a decent frame rate on their site 😉

    • Sanctusx2
    • 11 years ago

    I’ll probably swing by. The video games live concert sounds interesting and the cost of admission is pretty cheap(unless you buy a LAN slot). Doubt it’ll be as good as PAX(which I’ve yet to attend), but this is a bit too convenient to pass up.

    • seawolf1118
    • 11 years ago

    since its hosted by nVidia good luck AMD/ATI…

      • pogsnet
      • 11 years ago
      • jesh
      • 11 years ago

      nVidia’s gotta be neutral

        • seawolf1118
        • 11 years ago

        “nVidia’s gotta be neutral”… lol, u r kidding right??

    • CapnBiggles
    • 11 years ago

    Sounds good to me.

    • TREE
    • 11 years ago

    sounds good to me.

    • Resomegnis
    • 11 years ago

    Tell them to bring it to NY. I’m not flying out to CA for this.

      • Fastfreak39
      • 11 years ago

      +1, nothing like this ever happens on the east coast :-/

        • greeny
        • 11 years ago

        lucky you at least you are in the right country! Nothing like this ever happens in ENGLAND!

          • ludi
          • 11 years ago

          Yeah, but the “right country” doesn’t pay the plane fare 😉 You could fly to the CeBit expo from anywhere in England and it would only be about one-fifth as far as traveling from New York City to San Jose, California.

        • Kunikos
        • 11 years ago

        DigitalLife is no E3 but it’s in NYC.

    • no51
    • 11 years ago

    In summary: “Their show sucked, our show will be better because it’s put on by us.”

      • Meadows
      • 11 years ago

      In summary: they plan to hold an electronic entertainment expo rather than a game announcement event with a handful of keynotes.

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