Seinfeld, Gates go shoe shopping in Microsoft ad

The news broke out late last month: Microsoft planned to unveil a $300 million advertising campaign, which would star celebrities like Jerry Seinfeld and Sir William Henry Gates III himself.

Just over two weeks later, one of the ads has made its way onto YouTube. Behold:

We heard the new ads were supposed to focus on the “Windows, Not Walls” slogan and pimp Windows Vista, but this one does pretty much none of that. Instead, it shows Bill Gates and Jerry Seinfeld incongruously shopping for shoes at a discount store, exchanging odd remarks about footwear and cake. Seriously.

One might assume this ad is the first part in a greater series, and Microsoft is simply using it to draw interest. If that’s the case, the scheme may well be working. (Thanks to TR reader Jonathan for the link.)

Comments closed
    • xii
    • 13 years ago

    Software companies shouldn’t make commercials. Who cares about ads for operating systems but a mere handful of geeks?

    This commercial is dumb, even if I don’t care about Windows, Macs or commercials in general. Sure you could try to extract a meaning from it, but who’s going to bother from that great big mass of involuntary Microsoft users? How much did you say they paid for this campaign…

    • Hance
    • 13 years ago

    Dvorak liked the commercial too ยง[<http://www.dvorak.org/blog/?p=23475#comments<]ยง

      • adisor19
      • 13 years ago

      Damn, i fell for that ๐Ÿ™‚

      Adi

    • emi25
    • 13 years ago

    this is not a fight Apple vs Microsoft,
    it is a fight for attention, the first page on news, etc.

    becouse of Google Chrome.

    • Corrado
    • 13 years ago

    You people are taking it way too seriously. Ads are meant to make you remember something, talk about it, think about it. And look at what we’re all doing. Talking about it and thinking about it.

      • indeego
      • 13 years ago

      Yeah 40 of us saw the ad and went out and bought Vista. Couldn’t contain our excitementg{<.<}g

    • bthylafh
    • 13 years ago

    Get a room, you two.

      • ssidbroadcast
      • 13 years ago

      who is this aimed at? Learn about the ‘reply’ function.

        • bthylafh
        • 13 years ago

        It should be pretty obvious who I’m talking about. Don’t be thick.

          • ssidbroadcast
          • 13 years ago

          Well I figured one of them is Adi… but c’mon. Reply. Please. Thanks.

    • blastdoor
    • 13 years ago

    Ok, I don’t think the ad was very good, but I will at least give them credit for making a (weak) case for their business model. And it’s appropriate for Gates to be in the ad, since I’m sure he is the biggest proponent of that model. It’s the classic battle between flexibility/chaos and order/rigidity. Windows gives you flexibility, but the price is inconsistency and instability (not instability in the narrow sense of protected memory, but rather the kind of overall platform instability you get from the infinite combination of drivers, devices, etc). The Apple world gives you order and elegance, but at the price of limited flexibility.

    for a time, I preferred the PC world. I built my own computers and appreciated the ability to choose my own components. But now that my time is more precious, I have become a Mac person. I don’t mind the loss of flexibility, because the gains in terms of consistency, elegance, and stability are worth it (at least to me).

    to make a geeky analogy, MS represents the Shadows and Apple represents the Vorlons.

    or to make an analogy that is geeky in a different way, MS = republicans, Apple = democrats.

    I think both have their place in the world. It would be a shame if either side “won” if that mean the destruction of the other side.

      • no51
      • 13 years ago

      What makes Microsoft the Republicans and Apple the Democrats? The way I see it, it’s the other way around.

        • bthylafh
        • 13 years ago

        Heh. It’s been too long since we had a nice political FNT.

        • blastdoor
        • 13 years ago

        This is a simplified analogy, and perhaps I just should have left it with Shadows vs Vorlons, but what I had in mind is that the Republicans are more the laissze faire types while the dems want a more carefully managed “ecosystem”.

        It seems to me that MS prefers unfettered competition among hardware and software vendors while apple prefers to establish stricter rules for everyone who plays in their world.

      • MadManOriginal
      • 13 years ago

      The only thing I question about your statement is the implication that the choice of Mac vs MS-PC is inherently one of prebuilt rigidity versus full homebrewed DIY. The vast majority of the MS-PC market is not DIY and for the things one is likely to do with a Mac software-wise a prebuilt Dell/HP/Acer etc could do just as well.

        • blastdoor
        • 13 years ago

        Fair point — there is a middle ground between the DIY extreme and the Mac.

        Edit — an additional thought here is that with apple, you go beyond the computer into an entire walled garden of an “ecosystem”. In my house, we have a mac mini for the TV, an airport express router, a MacBook for the wife, and a MacBookPro for me. And of course a lot of the software we use is also Apple. Plus we have about 5 ipods between us. I have basically given myself up to the Apple Way, because I just don’t have the time to deal with trying to cobble together all of this stuff from different vendors.

        The tradeoff is definitely one of flexibility and price. I’m sure that for someone with more time to spend tweaking and researching options, a better solution might be possible that would cost less in $ (although probably not in time).

        different strokes for different folks

      • bthylafh
      • 13 years ago

      Microsoft is chaos and war, Apple is “do what we say because we know better than you”?
      </b5geek>

        • blastdoor
        • 13 years ago

        Yup — that’s how I see it. The driver conflicts in a windows PC are analogous to chaos and war. The lack of driver conflicts due to a lack of choice in components on the Mac is “do what we say”.

          • A_Pickle
          • 13 years ago

          Anarchy vs tyranny? ๐Ÿ˜€

            • CB5000
            • 13 years ago

            I personally prefer anarchy my self ๐Ÿ™‚

    • emi25
    • 13 years ago

    Bil Gates: Microsoft, what are you doing, Google is on the news !!
    M$: no problem, 300 milion will sovle this.

    • ew
    • 13 years ago

    Apple rules! Microsoft drools! ๐Ÿ˜›

    But seriously Linux is the best.

    • cegras
    • 13 years ago

    Don’t see why people are so judgmental. Since I never watch TV and just download shows (legal!) to watch, this skit (this is a more appropriate name for it) was quite fun and enjoyable to watch.

    I prefer it over the Mac commercials. Which are, to put it bluntly, quite offensive, rude to microsoft, and contain a number of falsehoods about the instability of Windows operating systems.

    • alex666
    • 13 years ago

    I thought it was cute if a bit lame, but a good first ad in a likely series of ads, and it doesn’t beat you over the head with Vista or MS stuff.

      • MarioJP
      • 13 years ago

      i watched like 7 times. Dude i can totally see this happening Jerry just fits the bill LOL. I like the part when bill was giving a sign for better future products LOL i was cracking up.

      Jerry just says it in a way where it just plain funny LOL.

    • PRIME1
    • 13 years ago

    So Bill Gates is now Dave Thomas?

    • derFunkenstein
    • 13 years ago

    ever shower with your clothes on?

    I saw that one today on Food Network. And if I hadn’t seen this article I wouldn’t know what they were advertising – a quick MS/Windows logo at the end was it. My wife was pretty sure it was an American Express commercial.

    • SpotTheCat
    • 13 years ago

    Did anybody catch Gate’s picture on his membership card?

      • derFunkenstein
      • 13 years ago

      yeah, the mug shot was pretty great

    • Unckmania
    • 13 years ago

    This is the biggest pointless ad you can do only if your company has millions to spare. Still, I reckon i want to see the next part.

    • MarioJP
    • 13 years ago

    I get it and can’t wait for more =)

    And this is the sole reason fighterpilot that i don’t own a mac because it is tied to one company.

    At least Microsoft does not care if you run windows on a mac. Not so with mac os x on pc’s. And they say Microsoft is evil??. They hardly bashed on apple at all. This ad just states whats the real deal with apple. You buy a product that works out of the box. But to be bluntly about this, its only because apple controls both hardware and software. Microsoft only controls the software and not the hardware.

    So really its not a fair comparison when you have tons of configuration that windows has to work with. Apple only has one. And this is where i don’t agree because this takes away custom building for the most part. I am against proprietary hardware that tells you what software you can run.

    Sorry that does not work with me. This is what makes Pc’s cheaper. I don’t need the stupid red carpet to walk on LOL.

    • deathBOB
    • 13 years ago

    WTF mate?

    • herothezero
    • 13 years ago

    I thought it was pretty good–certainly lacked the smugness and elitism we associate with Apple ads.

    • MarioJP
    • 13 years ago

    I get it. This is the first stage they just want to see how well jerry will be in Microsoft’s ads. Its not targeting anything at the moment. And after seeing this commercial i can picture jerry doing the ads. This guy is very funny, and can see him saying something like “this is what we pay for apple. Where is our freedom” LOL

    Apple ads: are cozy and snug (and gay at times lol)

    Microsoft ads: bluntly in yo face LOL

    • no51
    • 13 years ago

    This commercial fails on so many levels. I mean what is it advertising? Sure the internets is all ablaze on how much it sucks and people are talking about it. And every pro and anti M$ fanboy is all up in arms. It’s like that head on commercial, apply directly to the forehead. Who buys those? I mean it just goes ‘head on, apply directly to the forehead. head on, apply directly to the forehead. head on, apply directly to the forehead.’ over and over. Apply directly to the forehead? Come on. I’ve seen better commercials.

    • Ruiner
    • 13 years ago

    Jerry roped Bill into Scientology.

    • clhensle
    • 13 years ago

    I guess I am the only one that laughed at the commercial, and did anyone else notice that the picture on his card (at 0:56) is actually his mugshot photo, as soon as I saw the commercial last night I had to jump on google and verify, and yep, same pic:
    ยง[<http://images.google.com/images?hl=en&client=firefox-a&rls=org.mozilla:en-US:official&hs=r8e&q=bill+gates+mug+shot&um=1&ie=UTF-8&sa=X&oi=image_result_group&resnum=1&ct=title<]ยง

    • indeego
    • 13 years ago

    Like many, I actually scratched my head while watching this, and I think I frowned. This is what expendable cash gets companies these days?

    Just wow. Painfulg{<.<}g

      • adisor19
      • 13 years ago

      Thanks indeego for making me feel like i’m not alone here.

      Adi

        • A_Pickle
        • 13 years ago

        YES. IN NO PARTICULAR WAY, SHAPE, OR FORM AM I BIASED TOWARDS ONE OF THE BIGGEST COMPETITORS OF THE COMPANY THAT PRODUCED THIS AD. I ARRIVED AT MY NEGATIVE OPINION OF THIS AD IRRESPECTIVE OF MY OPINION OF THE PRODUCT IT IS TRYING TO SELL.

        I AM INNOCENT, OBJECTIVE, AND UNBIASED.

          • adisor19
          • 13 years ago

          I think you forgot you caps lock on ๐Ÿ™‚

          Adi

    • Hance
    • 13 years ago

    I actually saw this video yesterday. My first reaction was WTF are they thinking. My second reaction is you have billions of dollars and THIS is the best commercial you can come up with.

      • adisor19
      • 13 years ago

      THANK GOD i’m not the only one. For a second there, all these M$ fanbois almost made me feel.. weird.

      Adi

        • Meadows
        • 13 years ago

        Fanboys, eh? Black hole calling the pot black.

        • A_Pickle
        • 13 years ago

        Wow. Now we’re M$ fanboys? Nice, Porkster.

          • indeego
          • 13 years ago

          meh. ad homs are no no’s, can we bring TR back to just talking about tech stuff instead of blaming people being a fanboi or not? S/[

          • adisor19
          • 13 years ago

          I wouldn’t say fanbois, but just like you think that i have an Apple bias, so do i think that you have an MS bias. Nothing more, nothing less.

          Thanks for the quoting me on my previous post. Looks like you searched hard enough to find quote that satisfy your point of view, but you carefully chose not to quote me when i also criticized Apple. Way to go.

          Adi

            • A_Pickle
            • 13 years ago

            Um… possibly because I can’t recall the last time you criticized Apple. The last time you criticized a PC-centric thing… well, you do that all the time. Wasn’t too tough to find. Maybe… because you’re biased. Well, no. Definitely because of that.

            I can recall the last time I did, and also the last time I praised their products. Because, I don’t typically do one over the other, my opinion of Apple doesn’t change based on anything except their product releases.

            • adisor19
            • 13 years ago

            Well let me refresh your very selective memory :

            ” #54. Posted at 11:02 AM on Aug 7th 2008 Edit Reply
            adisor19
            #52, Seriously. Upgrades from Apple = RAPE. No one in their right mind would upgrade their RAM or HDD from Apple.

            Adi ”

            or

            ” #10. Posted at 09:34 AM on Jun 12th 2008 Edit Reply
            adisor19
            #8, Agreed. 10.5 has been riddled with bugs and not even 10.5.3 has cured everything.

            10.6 is supposed to be be mainly a stability and security focused release. They seem to be aware of the relative mess that 10.5 is and have a plan to fix it. Mind you, I’d take 10.5 as it is now over Vista any day but i just wish it was as bug free as Tiger was. Apple set the quality bar quite high and users expect them to keep it up there. You should see the constant whining on the Apple forums about how Tiger is better then Leopard in terms of bugs/stability.

            Adi ”

            or this :

            “posted on Mon Aug 11, 2008 9:50 am

            Usacomp2k3 wrote:One of my coworkers bought the 3g iphone to upgrad his old one. The interface is really slow. I was surprised. There’s a distinct lag when executing almost any application or action. Definitely not a positive feature in my book.

            This was fixed in the 2.0.1 firmware update. I agree that the 2.0 firmware that it shipped with buggy and slow as hell. 2.0.1 however is MUCH better.

            Adi

            adisor19
            Gerbil

            Posts: 76
            Joined: Fri May 16, 2003 11:18 pm

            * Private message

            Any many many others. Again, you just somehow choose to ignore those posts.

            Adi

            • A_Pickle
            • 13 years ago

            Awesome. Now provide evidence that we’re “M$” fanboys, as you allege.

            EDIT: I might add, my quote from you was from a news post pertinent to the current news post, and it was 14 days ago. In my defense.

            EDIT 2: Furthermore, I’m not saying (and never did say) that you never criticize Apple, but that you _[

            • adisor19
            • 13 years ago

            Umm, just take a look at some of the posts in this thread for that. It’s not hard to miss it.

            Adi

            • A_Pickle
            • 13 years ago

            Yeah. It is. Nice cop-out, by the way. If you really want to go digging up posts _[

            • adisor19
            • 13 years ago

            Hhahahha oh ya, there’s a whole LOT of respect and objectivity in this thread, eh ? lol How can you say that with a straight face ?

            Adi

            • A_Pickle
            • 13 years ago

            I uh… didn’t. FYI, comprehension skills are an inextricable part of being able to read, and as such, you should probably improve on them — or try actually reading my posts. I said:

            g[<*[

            • Tamale
            • 13 years ago

            can’t you two take this somewhere else?

            i don’t think anyone else here cares about who’s a “fanboy” and who isn’t.

            • adisor19
            • 13 years ago

            Right, because somehow i always make snide comments toward Windows users ?! At most, i only respond accordingly if i am being provoked.

            Adi

            • Meadows
            • 13 years ago

            When did you _[

            • adisor19
            • 13 years ago

            See post #89.

            Adi

    • danny e.
    • 13 years ago

    one of the dumbest commercials i’ve seen.

      • danny e.
      • 13 years ago

      it did make me want to buy a big hammer.. .

    • lordT
    • 13 years ago

    Is it weird I actually liked the commercial?

      • danny e.
      • 13 years ago

      yes

      • Rakhmaninov3
      • 13 years ago

      I thought it was funny too. Bill Gates collecting Big Top points and buying discount shoes, kinda funny as a concept. And it made me wonder where they were going with this, so I’ll keep my eyes open for the next installment. I didn’t think “wow this is terrible crap WTF man I can’t believe it this is the end of Seinfeld’s career Microsoft will tank after this.”

      • jpostel
      • 13 years ago

      Tremendous!

      It was meant to be like a Seinfeld: no real meaning, just humor. I think they pulled it off.

    • clone
    • 13 years ago

    for those who don’t watch tv regularily it’s worthless, it accomplishes nothing for MS and hurts Seinfelds career.

      • MadManOriginal
      • 13 years ago

      Seinfled had a career within the last ten years?

        • ludi
        • 13 years ago

        Who needs a career when your net worth is $225M?

          • clone
          • 13 years ago

          MadManOriginal think Tommy Lee’s decimated gay ass sellout conformist wannabe rebel doink legacy all from doing his stupid sellout Tommy Lee goes to College.

          Seinfeld of all ppl, the man who knew a show can only last so long before becoming a caricature of itself should have known better, in the end the commercial blows chunks.

          as a side note royalties rule.

    • videobits
    • 13 years ago

    I’m amused by this line in the article “Just over two weeks later, one of the ads has made its way onto YouTube.”
    Amazingly enough it also found its way to national television on the opening night of NFL football. Where I’m sure millions of people saw it vs the 169,### right now on the YouTube counter.

    Content wise, I enjoyed it. Yeah it was odd and didn’t really make a whole lot of sense. But you have to appreciate Bill adjusting his shorts. A completely unpro act I’d be surprised if we ever saws Steve Jobs doing.

    And remember Seinfeld is know for his TV series about nothing. This is just he kind of BS stuff that would be in one of those. And if they play it like the TV series, some ad later in the series will pull it all together.

    I’m just left wondering if the cake is a lie?

    • ssidbroadcast
    • 13 years ago

    q[

    • StashTheVampede
    • 13 years ago

    What a poor message to promote using Microsoft’s technology. Bill Gates may be known around the world and is heavily associated with MS, but keep keep him out of commercials.

      • ludi
      • 13 years ago

      Nah, keep him in them. Exposing that haircut to the world might be the only remaining hope of breaking Microsoft’s monopoly!

    • Tamale
    • 13 years ago

    i hope this ‘series’ starts to grow some balls and attack how little you can really do on a mac vs. windows

    an energetic camera crew running around interviewing random people asking questions like “what do you think of macs?” and getting laughter, confusion, and questions from hardcore gamers like “what’s a mac? *snicker snicker*” would be at the very least entertaining, and at the very most wildly successful

      • Tamale
      • 13 years ago

      just to flesh out my idea so people understand it better, here’s what i’m envisioning..

      crew runs up to a guy working on his dell at an airport. they ask him what he thinks of macs and he says “well, they make nice machines but I can’t connect to my office’s resources as easily as I can with windows”

      crew runs into a starbucks and in the row of laptop users they ask the first one (who’s using a beautiful sony let’s say) “ah, I see you’re running Vista, what do you think of it?” and she responds “it’s so fast.. I love how i don’t even really have to shut it down and it wakes up in a second”

      they move on to someone using a macbook pro and start to interview them accidentally.. then make some off-camera remark like “whoops, we can delete that righ..” that gets cut-off as it goes to the next scene, where they go into a basement where a lan party is going on with a bunch of gamers.. some cooler looking than others.

      they kinda shout to everyone there “mind if we ask what operating system you’re all running?” and one by one they oddly look up and reply “xp here” and “vista for me.. it supports my hardware a little better than xp did” and so on.

      the last kid in the room responds with “i only run linux!” and everyone else in the room starts groaning..

      then the crew says “why aren’t any of you using macs?” and the whole room just roars in laughter with one of the sanest-looking kids replying “you’re joking, right? like you can use a mac for gaming.. let alone anything USEFUL”

      then the windows vista logo shows up and a black screen just says “Microsoft. Useful.”

        • Jigar
        • 13 years ago

        Yeah that’s a good advertising story…

        • 5150
        • 13 years ago

        Whatever! I can play all the SimCity’s on my Mac.

        Trolling.

          • Jigar
          • 13 years ago

          Trolling ???

          Is that your sig like Adi ?

          j/k ๐Ÿ˜‰

            • adisor19
            • 13 years ago

            I think he was going for that effect indeed ๐Ÿ˜€

            Adi

        • Voldenuit
        • 13 years ago

        Personally, I think attacking the competition lacks class.

        Which is why I hate the Mac ads.

          • Tamale
          • 13 years ago

          the key is that apple did it first, which was the absurd thing to do considering they’re already the underdog.

          microsoft wouldn’t even have to get ‘nasty’ like apple has done.. the point to showing examples like i suggested is they’re just normal people explaining their personal experiences. it’s not really an ‘attack’ if it’s actually true and people can relate (vs. apple saying they’re immune to viruses and PCs get them all the time)

          • 5150
          • 13 years ago

          You must really hate the Republicans.

            • bthylafh
            • 13 years ago

            On general principles, yes.

          • Buub
          • 13 years ago

          I would have to agree. Especially given the fact that the Apple ads aren’t even true. Mac OS/X is buggy just like Windows. It has problems just like Windows. It’s not the utopian perfect OS. It’s good, mind you, but it’s not anymore perfect than Windows is. It just has a different set of problems.

        • adisor19
        • 13 years ago

        That’s actually not bad for a proper ad. Flaming, but it does get the message out. Now the current ad MS just showed us… eeew. You should sell them your idea or something cause they do need some help.

        Adi

    • Voldenuit
    • 13 years ago

    Entertaining. Which is exactly how a commercial *ought* to be, instead of trying to push a product in your face. Generate interest, not overwhelm the consumer.

    Reminds me of the Bill Gates/Napoleon Dynamite skit which had me in stitches way back when.

    I’m still holding out till Windows 7 before upgrading, though :p.

      • eitje
      • 13 years ago

      agreed – this is unique advertising!

    • Fighterpilot
    • 13 years ago

    Gee what a surprise that you don’t like it Adi…..
    As a teaser its set up perfectly to get people talking…take a chill pill and worry about Steve’s health instead.
    Here’s a quote from a ZDNet user you can ponder…
    Looking into the shoe shop, Gates had the chance of selecting a shoe which fits him. Windows ‘ecosystem’ is like that. Different computers of various shapes and forms which fits your needs. Also the flexibility of the shoe compares to that of Windows. (Linux also)

    About Seinfield having shower with his clothes on, that refers to the Mac. You are not legally permitted by Apple to build from scratch like some personal system builders can do on Windows or Linux platform. Macs come pre-built from Apple (Psystar and co are seen as illegal in Apple’s eyes). You are not legally allowed to build from bare bones or naked PCs.

    At least at the end when Seinfeld asked “Are they ever gonna come out with something that will make our computers moist and chewy like cake so we can just eat them while we’re working? If it’s yes, give me a signal. Adjust your shorts.” and Gates gave a sign. Microsoft is placing some Windows gurus at some Best Buy stores to convince people to buy Windows PCs. Some people wether in small numbers after seeing this ad would be curious as to what the new product from Microsoft is and some of these people will end up talking to these guys who will convince them to buy Microsoft products.

    This particular ad was made for people to figure out what is going on and therefore make them follow the subsequent ones which will need no brainer to uncover the reason behind it. (Just like how the Playstation 3’s ‘This is Living’ ad started)

    I know bashing MS of late is a fashion but come on guys, just think about it and you’ll get it.”

      • eloj
      • 13 years ago

      Doing a “get them talking about us” campaign makes sense if you’re a small player, but Microsoft is one of the most recognized trademarks in the world. Why the hell would they need to ‘get people talking’ about them?

      I’m guessing we’re supposed to read ‘Vista’ into the subtext of what they’re talking about (“Oh, it’s a 10” or whatever), but to me that just felt heavy handed.

      It’s a bit better than a lot of crap ads out there, I just don’t know how many copies of Vista it’ll sell.

      • MadManOriginal
      • 13 years ago

      If that’s the depth of analysis required to make this ad make sense or be successful it’s an utter failure. There’s no way the target clueless audience is going to make those connections.

        • Tamale
        • 13 years ago

        100% agreed. microsoft needed a no-brainer, no-holds-barred attack on macs for this campaign to actually do anything useful.

      • adisor19
      • 13 years ago

      Oh right. I’m sure everyone out there had the insight to put all that together like that poster on CNET lol

      As an ad, this is abysmal. I really hope the follow up to it gets to be a bit more clear in its message.

      Adi

        • Fighterpilot
        • 13 years ago

        Sorry,how big is Apple’s market share again?
        Oh that’s right…single figures…oh well.
        Hopefully Bill and MS won’t have to bail them out again any time soon…

          • adisor19
          • 13 years ago

          Woooohooooo !! we have a flame war just like in the good ol’ days ! ๐Ÿ˜€

          You know, that used to work back in the day, but nowadays, Apple is a VERY profitable, they are increasing market share like crazy. In fact, MS is the company that’s loosing market share both on the desktop as well as in mobile devices running winmo.

          Srsly, try harder. ๐Ÿ™‚

          Adi

            • A_Pickle
            • 13 years ago

            That’s why they’ve posted record profits the last three quarters then?

            Oh, right. They’re forcing people. I forgot.

            I think it’s time you earned a nickname, like Porkster, only more conveying of your unwavering loyalty to Apple.

            • Meadows
            • 13 years ago

            I think Porkster sounds great.

            • A_Pickle
            • 13 years ago

            Awesome. Me too.

            • Krogoth
            • 13 years ago

            Too bad it has already been taken up. XD

            FYI, Porkster was an infamous troll, ahem fanboy that would so vainly try to spin Intel products around in a good fashion and make AMD products look terrible.

            He did this during when K8 was dominating Netburst dynasty.

            • A_Pickle
            • 13 years ago

            Bacon. Nom nom nom. ๐Ÿ™‚

    • Sanctusx2
    • 13 years ago

    As a standalone ad, it’s pretty horrible. If it’s the intro to a whole ad-series then it seems alright. Bill Gates could use some work on his “acting” though. He comes off way too timid and flat, whereas I gather the intention was more of a “normal” guy type of person. Guess they didn’t take many cuts.

    • jobodaho
    • 13 years ago

    I thought it was funny, saw it live on TV and I liked the fact that it made little sense. I’m sure in the end there will other commercials that bring it all together.

      • A_Pickle
      • 13 years ago

      Like, maybe, Windows Vista is the reason Bill jiggled his shorts?

    • Shinare
    • 13 years ago

    Saw this on TV last night and thought the same thing… What the heck?

    • adisor19
    • 13 years ago

    Srsly guys. SRSLY. WTH were they thinking with this one ?

    Adi

      • Meadows
      • 13 years ago

      It’s “seriously”.

      They were advertising, I think.

        • ludi
        • 13 years ago

        I think he’s either a Hebrew student or an SMS addict.

          • adisor19
          • 13 years ago

          LOL it’s an internet meme.

          Adi

            • Meadows
            • 13 years ago

            Your face is an internet meme.

            • ludi
            • 13 years ago

            Soda Mew!

            • Meadows
            • 13 years ago

            You’re right, I should be on giant billboards.

            • ludi
            • 13 years ago

            Why, I would be delighted to put you there!

            Oh…you meant pictures. Well, it’s a start ๐Ÿ˜‰

      • Jigar
      • 13 years ago

      I have never commented on your comments, but your obsession with Mac is just getting on my nerves now…

        • Fighterpilot
        • 13 years ago

        +1 Jigar
        Isn’t there a Mac website for Apple fawning?

        • Forge
        • 13 years ago

        He comments on a commercial, and YOU mention Macs.

        There’s a troll going on here, but I don’t think it’s the one you meant.

        Commercial: Yeah, OK. Whatever.

          • Jigar
          • 13 years ago

          Yeah, he is trolling but indirectly he has been also in favor of Mac… Now as you can see, this add belongs to windows, Mr Adi didn’t like it… I am sure if this was the same add from Apple, Adi would have different views…

        • adisor19
        • 13 years ago

        Umm, where is the mac reference again ? I just’ don’t see it in my post. Care to explain ?

        Adi

          • Jigar
          • 13 years ago

          Nope, i don’t think i care… but if you still care, do read comment 21.

          • eitje
          • 13 years ago

          well, the content of your post was just “seriously. seriously. what the hell were they thinking?”

          frankly, i’m not sure your original comment deserved the attention it has gotten.

            • adisor19
            • 13 years ago

            Aha, so where is the mac reference again ? I keep rereading my post, it just pretty much resumes my feeling about this ad : IT SUX.

            Adi

            • A_Pickle
            • 13 years ago

            Strangely enough, it’s a Microsoft ad, and you don’t like it. I’m sure no one anywhere in the world saw that coming. At all. In fact, you really surprised us with that post, I really expected you to think that these were “funny and light,” as most everyone else did. But I guess, surprisingly, you thought MS messed things up. *cough*

            g[<*[

            • adisor19
            • 13 years ago

            So where is my mac reference again ? All you’ve posted so far is a conjecture that i’m mac biased which must explain why i don’t like this ad. However, i can assure you it’s bs. There is nothing about this “ad” if i can even call it as such, that was appealing to me. It made no sense. There was no product being sold, there was no point being made. My reaction after watching it was : wth ?

            Adi

            • Meadows
            • 13 years ago

            You still don’t get it, do you?

            • A_Pickle
            • 13 years ago

            You know, if you weren’t so rabidly anti-PC in… oh, I dunno… *[

            • adisor19
            • 13 years ago

            You know, i realize i’m on a PC centric, no let me rephrase that : M$ centric site and thus my comments seem out of place and biased toward the Apple. However, sit a random person in front of the TV and make them watch this ad, and they’ll probably have the same reaction. The ad makes no sense. Whatever veiled message it’s trying to give out, it’s just not working.

            So bash all you want, my point still stands. The ad makes no sense. Thanks to a few other posters over here, it looks like i’m not the only one feeling this way.(On TR at least)

            Also, go check out some other sites out there : engadget, boygeniusreport, gizmodo and see what they thought about the ad.

            Adi

            • A_Pickle
            • 13 years ago

            g[

            • adisor19
            • 13 years ago

            Yes, the site is MS centric. Let me explain : the site deals with reviewing products under MS operating systems. Even that little iPod vs. Zune was reviewed under an MS os.

            I’m not complaining about any bias from the editors here. Hell, i’ve praised them left and right (and criticized them when i thought necessary), and this site has been my homepage ever since it exists.

            However, you can not deny most users that post here, are Windows users (with some exceptions of course), and almost all reviews done by the TR staff are done under a Windows os.

            Therefor, i stand by what i said : the site is MS centric.

            Adi

            • cegras
            • 13 years ago

            And your point is?

            The kind of reviews and content this site publishes are things that will never (or currently dont) exist inside a Mac. Since this site does hardware reviews, it’s quite laughable to even label it as ‘operating-system-centric.’

            • A_Pickle
            • 13 years ago

            You M$ shill. Shut up.

            • adisor19
            • 13 years ago

            WTF are you talking about ?! What, i can’t use the latest SSD in my mac now ?! Since when ?

            Jesus, talk about being biased and you pull THAT as an argument ? Most PC components like : hard drives (SSDs included), expansion cards, sounds cards can be used with OSes other then Windows. You DO know that, right ?!

            Adi

            • cegras
            • 13 years ago

            Oh rly. (let me henceforth downgrade my language and politeness to meet your response).

            Ok, let me install OSX on my Gigabyte EP35-DS3P, E7200, 9600GT, two gigs of A-data DDR2 ram, some harddrives, optical disks …

            Oh. Wait!

            I can’t.

            QQ.

            • adisor19
            • 13 years ago

            Umm, ya you can. It’s called OSx86. Look it up.

            Adi

            • Hance
            • 13 years ago

            Other than being against the law yeah you can do it. Depending on the hardware you have it might be a simple to get OSX running and it might be a bitch and can even be impossible.

            • Meadows
            • 13 years ago

            There goes Adi’s remaining sense out the window.

            • DukeNukem
            • 13 years ago

            Adi, you pretty much define what an ignorant fanboy is. Can’t you just crawl back into the cave you came from? I’ve been reading this site for many years and as someone who uses both Apple and Microsoft products you clearly stand out (to everyone) as an ignorant fanboy. if you feel so strongly about apple products why not just go to an Apple only site and stay there? Quit annoying people with you’re pointless anti MS posts.

            Douche bag.

            • adisor19
            • 13 years ago

            Oh what’s the matter now ? Can’t come up with proper arguments so you decide to just insult me ? Ya, very mature of you indeed.

            Adi

            • Meadows
            • 13 years ago

            Ads don’t have to make sense. As someone else has brilliantly said, ads are best when they create interest in viewers and wake their curiosity.

            I remember a local ad here from years back that had something to do with an aboriginal tribe with pronounciation issues, and TV channels were teasing people with it for weeks. People couldn’t make sense of it – they wondered if it’s going to be a new drink brand or outfit store, but in the end it turned out to be a new phone service. That’s how ads should work – it’s not a problem if you can’t understand it at first, because that’s why you’ll keep coming back.

            • CB5000
            • 13 years ago

            You are right! look at the amount of discussion taking place already about a single commercial positive and negative. IMO it did it’s job well. plus I personally thought the Ad was funny. It doesn’t make a whole lot of sense as a software company commercial but it was funny and whimsical which isn’t something you typically expect from Microsoft.

            • Byte Storm
            • 13 years ago

            I don’t post here much, but I read a lot of these discussions. Every time you post, if it is about Apple, it is how amazing they are; and if it is about Windows, how bad they are. You are indeed a Mac Fanboy aka Mac-olyte.

            That said, I do agree with you that this commercial confused me more than I have ever been. This wasn’t even really what I would call a commercial. No real product reference (that I could see anyways), makes this a short, if anything, a commercial last. (unless the fact that Bill Gates is in it is classified as referencing Microsoft). I didn’t really like it, and thought it was a waste of money, but I am interested in seeing where they are going to go with it.

            I do not like Apple, their product is great, but their commercials (which are indeed commercials, unlike this Microsoft?… thing) are far to pretentious for my liking. Why do we not see the many forms of Windows? There is the old school working guy; how about the extreme enthusiast, the system builder, the enigmatic coder, the gamer (of course) etc. . After saying this, I realize that Apple will probably make these characters as unlikable as possible, while still having the Mac as the young hip dude. Oh well.

            • adisor19
            • 13 years ago

            I think you’re pretty much the only one to reply to my posts with some sort of argument. You do indeed point out that my posts generally reference Apple but at the same time agree with me that the ad is anything but. Kudos ! If only more users on this site would be a bit more objective as you are.

            Adi

            • bru_05
            • 13 years ago

            The ad is just to get people thinking and create some buzz. Obviously its working, Adi responds with seriously what the hell…thats good because he will most definitely watch the next one. The old saying is “any publicity is good publicity.” If you think apple ads are funny and light then you should enjoy this one. It was good, clean, funny advertising. Seinfield is always good and Bill Gates was quirky as expected.

            • adisor19
            • 13 years ago

            Oh you bet i’m gonna watch the next one cause i’m curious if it will make more sense than this one ! So in a way i guess it IS effective.. damn.

            Adi

        • GTVic
        • 13 years ago

        Do you expect anyone to take your opinion seriously when you start your comment with “seriously”. Bad enough to use that word that way once, using it twice is very lame, shortening it to “srsly” makes it doubly lame.

        Your comment has no style, no substance and therefore you are not qualified to complain about someone else’s work.

          • adisor19
          • 13 years ago

          OH NOES !!11

            • Meadows
            • 13 years ago

            That’s what he was talking about. You kind of look like the typical meme-magnet angsty teen, unless you really are one.

            • adisor19
            • 13 years ago

            Too bad. That was tongue-in-cheek to his attempt to justify discrediting my post based on that.

            Adi

            • Meadows
            • 13 years ago

            No matter what you think these people are, (often loathed) first impressions are a very powerful force in creating their judgment.
            The first impressions about you are generally bad.

            Now do the maths.

            • CB5000
            • 13 years ago

            First impressions being bad is an understatement…

          • MadManOriginal
          • 13 years ago

          I agreee. Seriously.

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