Google’s market share keeps on climbing

With its competitors struggling and its name becoming increasingly synonymous with web searches in pop culture, you’d expect Google’s market share to be growing steadily. And it is. eWeek quotes new numbers from comScore that say Google secured an impressive 63% of the U.S. search market last month.

The rise comes at the expense of both Yahoo and Microsoft, who saw their respective market shares dip to 19.6% and 8.3% in August. Yahoo’s share fell 0.9 points compared to the month before, while Microsoft’s slipped by 0.6 points. Ask.com and AOL both enjoyed small increases over the same time period, but with less than 5% of the market each, they’re not exactly major threats to Google.

A quick look back in the TR archives clearly shows the gains Google has made over the past couple of years. In March of 2006, we reported on a study by the same analyst firm—comScore—which said Google had managed to seize 42.3% of the U.S. search market. Back then, Yahoo was in relatively close second position with a 27.6% share, while Microsoft had 13.5%, and AOL had 8%. At this rate, Google might have something like 90% of the search market by 2010.

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    • treckin
    • 11 years ago

    With google, you, as someone who wants to advertise, are entered into an auction for a particular search term (although they are most often in packages).

    IE: I want to pay for advertisement on google for the search term “window replacement San Francisco”

    The other people interested in that term (again, that would be in a package that contained all like-terms) would enter into the auction with Google. I say, “Im willing to pay 2 dollers a click”,
    Asshole -a- responds “3 dollars!”
    Asshole -b- “3.50!”
    and so on… The rank of sponsored links is then determined by the amount the company was willing to pay-per-click.

    • ludi
    • 11 years ago

    On the plus side for Microsoft, Yahoo’s long-term purchase price is getting cheaper by the day. How long until that declined friendly takeover becomes a hostile takeover?

    • martin0641
    • 11 years ago

    The advertisers pay. If I look for say, Amazon, and click it via Google, they get a micro transaction based off the probability that I will buy something.

    Interesting to note that this is a good way to mess with smaller advertisers. A bot net can search for a page, and cause the owner to incur major charges without buying anything.

    • tray56
    • 11 years ago

    Stupid question… ok that makes sense… thanks!

    Ok so isn’t there a conflict of interest if a company paid Google to rank their website page higher than what it’s suppose to be. Does this happen?

    (sorry meant to reply to post #3)

      • Tamale
      • 11 years ago

      companies can pay google for ‘sponsored links’ only. they cannot pay for a higher page rank value. google for a store or brand name and chances are good 1 or more sponsored links will show up at the top of your results.

      they also pay for all the ads that show up on the right side of the screen, but those are sorted by google’s deemed relevance, not by the amount of money the company spent.

      i would assume more money simply gives you more ads in total, which increases the chance someone will see your company’s ad, but that i’m not sure about.

    • Tamale
    • 11 years ago
      • Jigar
      • 11 years ago

      Your sword belong to mea…

    • tray56
    • 11 years ago

    Who pays Google when people search on it? Is it our individual ISP?

      • willyolio
      • 11 years ago

      advertisers. google’s in advertising. i thought that was common knowledge by now…

      • ecalmosthuman
      • 11 years ago

      Virtually nothing discussed on this site is “common knowledge.”

    • DreadCthulhu
    • 11 years ago

    Not a surprise. Google simply gives better search results than other engines. I occasionally try out other engines, and they are pretty crappy.

      • Tamale
      • 11 years ago

      the cool thing about google being good is it’s because people use google.. that’s how pagerank works.. heh

      but people use google because google is good… 😉

        • BenBasson
        • 11 years ago

        Page rank relies on something like 500 variables, the most major of which appears to be how many other sites link to a site. I suspect the link between keywords searched and links clicked is a part of the equation, but I can’t see it being a major player.

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