Windows Live Search to become ‘Kumo’?

In its latest bid to stop Google from securing an ever-increasing chunk of the online search market, Microsoft might give its search engine a new name and image. At least, that’s what TechCrunch reports, citing "a source within the company."

According to TechCrunch, the rebranding will occur early next year, and Microsoft might go with the name "Kumo"—a Japanese word meaning both "cloud" and "spider." That’s certainly easier to say and a little catchier than "Live Search," although TechCrunch says Microsoft might retain the Live name for its network of online services. Nothing in set in stone quite yet, though.

In a different report, CNet News points out that Microsoft recently hired Yahoo Search Technology VP Sean Suchter to work on Live Search. The move hints Microsoft is seeking to revamp and improve its own search business—and that it may have given up on a merger with Yahoo despite the departure of CEO Jerry Yang.

Comments closed
    • MadManOriginal
    • 12 years ago

    Some good early turkey day entertainment watching two trolls troll each other. Thanks Meadows and PRIME1.

    • kyaku00x
    • 12 years ago

    Clever naming needs clever people to understand it. Most of earth’s population are normal, not clever.
    The new name is quite useless.

      • Meadows
      • 12 years ago

      A lot of people don’t know what Google means, either. If what you say was true, Yahoo! would be the most popular.

    • Unckmania
    • 12 years ago

    I don’t think they even think they can take on google. It’s just budgets getting spend…

    • indeego
    • 12 years ago

    §[<http://search.live.com/results.aspx?q=kumo&go=&form=QBLH<]§ the top search hit is so strange. I hope MS goes with itg{<.<}g

    • tesla120
    • 12 years ago

    “just kumo it”

    nope its not the same…..

      • PRIME1
      • 12 years ago

      Kumoed
      Kumoing

      Not the same either.

      • Meadows
      • 12 years ago

      Why, does “just live search it” sound better?

      • kruky
      • 12 years ago

      “Just kumo it” sounds as good and make as much sense as “just google it”.
      We just got used to the later.

    • herothezero
    • 12 years ago

    Well, I don’t know how the new engine will work, but Kumo is sure as hell a better name than Windows Live Search. Whoever thought that was a good naming convention should be fired.

      • Meadows
      • 12 years ago

      I don’t think there’s a new engine at all.

    • Farting Bob
    • 12 years ago

    no matter how many times they change the name and colour gradient on the homepage, it isnt going to drive more people to the site.

      • Forge
      • 12 years ago

      That probably has something to do with those Google guys.

    • Corrado
    • 12 years ago

    I think the name is clever. Cloud and Spider? Like internet and crawling it? I dunno thats just me.

      • Meadows
      • 12 years ago

      Just because “cloud computing” is getting popular, doesn’t mean the internet ever was or ever will be even remotely like a cloud.

        • Corrado
        • 12 years ago

        Except the internet has ALWAYS been represented in flow charts and the like, as a cloud.

        §[<http://www.thestandard.com/article/0,1902,5466,00.html<]§

          • Meadows
          • 12 years ago

          Begs the question why it’s “internet” and “world wide web” instead of “intercloud” or “global amoeba”, I guess. Spiders could never climb clouds anyway, but why get clouds when there’s a large web right there?

            • Anomymous Gerbil
            • 12 years ago

            If you don’t know that networks are often represented as clouds, then it’s best not to be posting about it.

            • Meadows
            • 12 years ago

            Networking IT was part of my vocational courses for quite a few years, and no, I’ve never even heard the remote notion of a cloud.

    • PRIME1
    • 12 years ago

    TheInternetIsRunningOutOfNames.com

      • Meadows
      • 12 years ago

      WTS [Humour] 8g

        • PRIME1
        • 12 years ago

        You would need to have one in order to sell one. Maybe you can search eBay once Vista finishes loading…. in a few days.

          • Meadows
          • 12 years ago

          Mine loads in a minute of total time, don’t know about you.
          Maybe you shouldn’t run Vista on a 486.

            • PRIME1
            • 12 years ago

            Maybe Microsoft lied about how well Vista would run….
            §[<http://blog.seattlepi.nwsource.com/microsoft/archives/155137.asp<]§ Of course Vista could kick you in the crotch every half hour and you would say what an awesome feature that is.

            • Meadows
            • 12 years ago

            It *could*, but it just doesn’t do it ever, not even figuratively. I’m happy as a clam, which you probably are not, looking at the constant torrent of incessant posts you usually drop behind.

            What you linked is off-topic bogus, and it’s about a scandal partly related to intel’s abysmal graphics chipsets which could’ve caused tremendous loss to them (and subsequently, Microsoft). Vista was nudged a bit to appear as if it had fun with intel graphics, so nobody would notice that those things aren’t even good for properly rendering a next generation OS.

            I can’t help but notice how much you hate Vista – but I think you mentioned you’re using it. After all this whining, whining, whining, whining and whining, I’m not sure why you haven’t switched back to XP. Maybe you’re stupid, I don’t know, but it’s none of my business.

            • PRIME1
            • 12 years ago

            l[

            • Meadows
            • 12 years ago

            Your “arguments” against all three quotes are simply stupid and show that you haven’t even read what I was just telling.

            About satisfaction, you belong to the loud minority – everyone else is happy with the system. Just because you’re loud and could find a sidekick or two to your opinion, doesn’t mean you’re winning a war or even a battle. In fact, you’re so loud that I can’t help but think you’re an inept computer user who brought the problems upon himself.

            • PRIME1
            • 12 years ago

            Even Steve Ballmer the CEO of Microsoft considers Vista a piece of shmit.
            §[<http://www.cio.com/article/336925/Ballmer_Vista_is_a_Work_in_Progress_<]§ Why you feel the need to hump the hole in the Vista CD is beyond me.

            • Corrado
            • 12 years ago

            I’m not on anyone’s side here, but you say you don’t know why he feels the need to pump vista up every change he gets. I see you making every effort to knock it down also.

            He likes it and pumps it up.
            You don’t and knock it down.

            You both exhibit the same behaviour, just with different agendas.

    • Meadows
    • 12 years ago

    This move is obvious, you can’t market something that has 3 words for a name. It’s just too much.

    • tfp
    • 12 years ago

    /[

    • DreadCthulhu
    • 12 years ago

    Too bad they didn’t call it Kuma. Then they would have had a ready-made mascot character. 😉 §[<http://img230.imageshack.us/my.php?image=kumaye1.png<]§

      • mac_h8r1
      • 12 years ago

      lol, when I visited the link, guess what the ad was? Windows Live Search. Guess it hasn’t propagated.

    • donkeycrock
    • 12 years ago

    i wont use it no matter what they call it.

    • jstern
    • 12 years ago

    I hate the name

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