Windows Live Search to become ‘Kumo’?

In its latest bid to stop Google from securing an ever-increasing chunk of the online search market, Microsoft might give its search engine a new name and image. At least, that’s what TechCrunch reports, citing "a source within the company."

According to TechCrunch, the rebranding will occur early next year, and Microsoft might go with the name "Kumo"—a Japanese word meaning both "cloud" and "spider." That’s certainly easier to say and a little catchier than "Live Search," although TechCrunch says Microsoft might retain the Live name for its network of online services. Nothing in set in stone quite yet, though.

In a different report, CNet News points out that Microsoft recently hired Yahoo Search Technology VP Sean Suchter to work on Live Search. The move hints Microsoft is seeking to revamp and improve its own search business—and that it may have given up on a merger with Yahoo despite the departure of CEO Jerry Yang.

Comments closed
    • MadManOriginal
    • 11 years ago

    Some good early turkey day entertainment watching two trolls troll each other. Thanks Meadows and PRIME1.

    • kyaku00x
    • 11 years ago

    Clever naming needs clever people to understand it. Most of earth’s population are normal, not clever.
    The new name is quite useless.

      • Meadows
      • 11 years ago

      A lot of people don’t know what Google means, either. If what you say was true, Yahoo! would be the most popular.

    • Unckmania
    • 11 years ago

    I don’t think they even think they can take on google. It’s just budgets getting spend…

    • tesla120
    • 11 years ago

    “just kumo it”

    nope its not the same…..

      • PRIME1
      • 11 years ago

      Kumoed
      Kumoing

      Not the same either.

      • Meadows
      • 11 years ago

      Why, does “just live search it” sound better?

      • kruky
      • 11 years ago

      “Just kumo it” sounds as good and make as much sense as “just google it”.
      We just got used to the later.

    • herothezero
    • 11 years ago

    Well, I don’t know how the new engine will work, but Kumo is sure as hell a better name than Windows Live Search. Whoever thought that was a good naming convention should be fired.

      • Meadows
      • 11 years ago

      I don’t think there’s a new engine at all.

    • Farting Bob
    • 11 years ago

    no matter how many times they change the name and colour gradient on the homepage, it isnt going to drive more people to the site.

      • Forge
      • 11 years ago

      That probably has something to do with those Google guys.

    • Corrado
    • 11 years ago

    I think the name is clever. Cloud and Spider? Like internet and crawling it? I dunno thats just me.

    • PRIME1
    • 11 years ago

    TheInternetIsRunningOutOfNames.com

    • Meadows
    • 11 years ago

    This move is obvious, you can’t market something that has 3 words for a name. It’s just too much.

    • tfp
    • 11 years ago

    /[

      • mac_h8r1
      • 11 years ago

      lol, when I visited the link, guess what the ad was? Windows Live Search. Guess it hasn’t propagated.

    • donkeycrock
    • 11 years ago

    i wont use it no matter what they call it.

    • jstern
    • 11 years ago

    I hate the name

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