One of Nvidia's few exclusive partners may giving AMD some love before too long. According to Hexus, XFX will soon add Radeons to its graphics card lineup, and a "formal announcement" might come as early as tomorrow.
Hexus doesn't say what prompted the move, although we'd guess it has something to do with the competitiveness of AMD's Radeon HD 4000-series GPUs. AMD matches or outperforms the competition in practically all segments right now, and its aggressive pricing seemed to catch Nvidia by surprise this summer. The ~$160 Radeon HD 4850 also topped best-seller charts in September, and AMD has since cut prices for its high-end Radeon HD 4870 512MB and 1GB cards.
XFX will reportedly offer GeForces and Radeons side-by-side, so it won't jump ship altogether. Its presence in the AMD graphics card market could put pressure on other card vendors, though. XFX is one of the few companies to offer lifetime warranty coverage ("double lifetime," technically), which is a rare perk when it comes to Radeons. Perhaps the competition will be inclined to follow suit if XFX applies that policy to future AMD offerings.
In any case, we've dropped XFX a line to ask for confirmation. Stay tuned.