So, where's the business model? To this end, Google has started to diversify its revenue stream. It boasts 100 co-brand partners, such as The Washington Post and Netscape, that have selected Google as an embedded Internet search engine on their site. Most of these co-brand partners pay the company from $8 to $10 per thousand queries and from $600 to $2,000 per month in licensing fees. Google also has a program offering free search capabilities to smaller Web sites, with the caveat that it might begin inserting advertisements on search-query pages at a future date -- but no banner ads.If you haven't already tried Google out, give it a shot... even Yahoo has replaced their search engine with it. Perhaps it's time for you to take a look.
The company has also instituted a pay-for-play scheme called Adwords that allows an advertiser to purchase a word and place a small text ad on the page whenever that word is mentioned in a query. But Google is making the most money from customized intrasite search functions, built for a dozen select clients, such as router giant Cisco Systems and Linux provider Red Hat