Shacknews gets acquired by GameFly

Our friends over at Shacknews are getting some new bosses. They’ve announced that online game rental service GameFly has purchased the site and its spinoffs, including FileShack and Shackvideo.

The change of ownership could help Shacknews grow without changing its editorial content: GameFly co-founder Sean Spector explains, "We purchased Shacknews because it’s a great site. . . . We believe we can help expand its reach–we’re not looking to twist and turn the site into something else." The announcement also says GameFly plans to keep Shacknews’ editorial staff as-is.

According to Forbes’ Chris Morris, the acquisition could be a way for GameFly to propel itself in the world of digital distribution—although he says the company’s management "downplays this," claiming to have purchased the site "solely because of [its] reputation and content." Morris expects the acquisition will also double GameFly’s traffic, since both sites see 2.5-3 million unique visitors each month.

Comments closed
    • Scrotos
    • 11 years ago

    “We were tired of paying for ads so we decided to just buy the damn site!”

    Hehehe. I know, I know, too cynical.

    • PerfectCr
    • 11 years ago

    §[<http://img401.imageshack.us/img401/4925/shackadfy4.png<]§ I captured this just recently. Nice ad placement.

    • LovermanOwens
    • 11 years ago

    I am just glad they aren’t going the way 1UP.com did when they got new bosses. Then again 1UP.com and shacknews are in different realms of quality.

    • donkeycrock
    • 11 years ago

    Gamefly = console
    shack news = PC

    Gamefly + shacknews = console = suck

    TR better not sell out!

      • chem
      • 11 years ago

      if techreport would just change all its forums to jazz/dthread like this, half the shack would jump ship immediately and come here.

        • TrptJim
        • 11 years ago

        I know I would.

          • indeego
          • 11 years ago

          I know I didg{<.<}g

            • PerfectCr
            • 11 years ago

            Now they know that we know that they know that we know! [/burbs]

      • PerfectCr
      • 11 years ago

      heh, replied to the wrong person!

    • tanker27
    • 11 years ago

    Great there goes the neighborhood. FWIW Gamefly’s service sucks bawls.

    • UberGerbil
    • 11 years ago

    They only double the traffic if they assume there’s no existing overlap between visitors to the two sites, which seems unlikely. (Alternatively if there was no overlap we’d have to infer the visitors to one of the sites already had no interest in the other, and this doesn’t change that… or they would be interested, but somehow didn’t know the other site existed, which also seems unlikely).

    Done right, this is an opportunity for gamefly to build more of a community around their site, and possibly to monetize downloads from the Shack (you’d tried the demo for free, now rent the real thing — and yeah, whatever they might say ATM, Steam is the obvious model they’re going to be tempted to follow). Done wrong, it’s an opportunity for them to piss off a whole lot of their potentially best customers.

      • MadManOriginal
      • 11 years ago

      ‘unique’ visitors…it’s right there in the last sentence. And by ‘dboule Gamefly’s traffic’ it means Gamefly Corp which now includes Shacknews etc not the gamefly.com website in particular.

        • UberGerbil
        • 11 years ago

        If you visit techreport.com ten times a day, you’re still counted as one unique visitor. If you and I each visit techreport.com, we’re counted as two unique visitors (no matter how many times we hit the site). If we both also go to gameshack, gameshack counts us as two unique visitors also. But if gameshack and techreport merged, the resulting combined entity doesn’t get to count us as four unique visitors.

        Unless Forbes’ Morris has cross-referenced the IPs in the logs for the two sites, he can’t really know how much overlap there is. It’s a bit ambiguous as stated, so I guess that’s possible, but it sounds like he’s just taking the gross numbers for the two and adding them together.

          • donkeycrock
          • 11 years ago

          Well i visit ‘TR from my work computer, my home computer, and my wifes laptop. So i’m counted as 3 unique visits, but am only in reality 1.
          Grain of salt, that’s all i’m saying.

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