GeForce 9800 GT may not get a new name, after all

Remember how, according to some rumor sites, Nvidia was supposed to re-brand its GeForce 9800 GT as the GeForce GTS 240 (or, at least, launch a higher-clocked variant with that same name)? That isn’t going to happen, says DailyTech.

The site claims to have gotten hold of a “confidential e-mail” in which Nvidia tells customers to focus on three variants of the 9800 GT—the plain GeForce 9800 GT, a low-power version of that product, and a higher-overclocked “GeForce 9800 GT OC.” That 9800 GT OC label supposedly doesn’t refer to just any card with higher-than-stock speeds. Rather, DailyTech talks of a “niche product” with specifications similar to those of the GeForce 9800 GTX.

If you’ve kept track of Nvidia’s product releases over the past year or two, you’ll know the 9800 GT is effectively a re-badged GeForce 8800 GT. When it came out last summer, Nvidia told us the “new” product would eventually feature a 55nm version of the G92 GPU, but it was otherwise identical. Nvidia used a 55nm G92 in the faster GeForce 9800 GTX+, too, which is now being reborn as a GeForce GTS 250 512MB (more or less). Also, Nvidia put 55nm G92 chips in the new mobile GeForce GTX 280M and 260M GPUs—a branding move that’s generated some negative feedback from consumers.

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    • pogsnet
    • 11 years ago
    • axeman
    • 11 years ago

    No! give it a new name! I want my 8800 GT to be brand new again!

    • willyolio
    • 11 years ago

    they’re not going to give it a new name. they’ll just give it an old name. it’s changing back to the 8800GT!

    • kpo6969
    • 11 years ago

    I’ve finally had it with Nvidia.

      • SPOOFE
      • 11 years ago

      Because they rename products? Or because they don’t have a compelling match to their prime competitor?

        • grantmeaname
        • 11 years ago

        He just really really hates names that start with two consonants in a row…

    • cobalt
    • 11 years ago

    It’s not the renaming itself that bothers me, as long the new name provides some useful information. E.g. if the 9800GT had been guaranteed to be the lower power 55nm chip, even at the same clock speed, the rebranding wouldn’t have been so bad. And that almost happened with the card length and power usage of the GTS250, except I see some vendors have now taken their dual-PCIe-power, 10.5″ 9800GTX+ behemoths and slapped GTS250 stickers on them.

    So if you were guaranteed to get a 55nm G92b in the GTS240, or guaranteed a shorter PCB, or a sub-75W draw, it would have served some purpose, but given their history, the name change would just be a meaningless name change. (A higher clock isn’t that useful since you can buy factory OC’d ones already.) Maybe the “green” moniker will actually mean something…..

      • MadManOriginal
      • 11 years ago

      I wonder if there are any boxes out in the wild that have been restickered 3 times. That would be hilarious.

    • Meadows
    • 11 years ago


    • Farting Bob
    • 11 years ago

    What? They are NOT renaming something for the hell of it? Has Nvidia bitchslapped a few folks in marketing and realised that renaming a product endlessly will not sit well with most review sites?

      • khands
      • 11 years ago

      No, they read some of the backlash and decided to go half-way this time in order to “appease the vocal minority”, (which, in this particular instance won’t even be buying the product 99% of the time) in order to lessen the backlash the next time they decide to rebadge.

      • Goty
      • 11 years ago

      No, not at all. Their board partners essentially said, “Enough is enough,” and NVIDIA backpedaled. The funny thing is that now they’re still going to confuse their customers by offering multiple editions of the same product that perform differently.

      Hopefully they’ll use appropriate suffixes so Average Joe Consumer will be able to tell which is which at a glance (as opposed to the GT, GTS, GTX nonsense).

      That’s one thing everyone should laud ATI for: sensible naming schemes (at least since the 3×00 series).

        • Sargent Duck
        • 11 years ago

        Don’t forget ATI’s 9000 series. That was a shining example of model names back in the day. Although the 9600 performance was less than the 9500, one “could” justify it because it was technologically new (new process)

          • moose17145
          • 11 years ago

          I have to agree, the 9000 series was a shining example of simple, easy to understand naming. You have really only had two variants of every card. The vanilla version of the card and the Pro versions. And the numbering scheme was relatively easy to understand as well. The only real hiccup in all that was the “Special” Edition cards. But meh, what can you do other than avoid those.

          For once I am glad to say that I actually think ATIs current naming scheme is actually better than the Radeon 9000 days. It’s even easier to follow and understand and you pretty much know exactly what you are getting (random OC versions aside)

            • Lazier_Said
            • 11 years ago

            Are you kidding?

            That was the era of simple naming because ATI simply called every variety of R350/360 – 128 bit memory, 256 bit memory, fast clocks, slow clocks, 4 pipes, 8 pipes – a “Radeon 9800” which boardmakers further exacerbated with proprietary surnames of their own and pricewatch vendors tended to leave off entirely.

            • Flying Fox
            • 11 years ago

            You forgot the 8500 rebadged as 9200?

            May be Nvidia hired away those renumbering marketing idiots from ATI back in the day. Now they are showing their fruits of labour in the other camp. 🙂

          • BobbinThreadbare
          • 11 years ago

          The Nvidia 6000 series was also well done, and AMDs current lineup seems easy enough to understand.

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