Another consumer multimedia application can now use GeForce GPUs to speed up video encoding. Nero has released an update for Move it that brings CUDA support to the multimedia mobility software.
Move it isn't exactly new, of course. The first version of the app came out last September, promising to let users easily transfer music, videos, and photos across different computers and devices—assuming they paid $50 for the full version, that is. The free CUDA update lets users transcode H.264 video with GeForce 8 or better graphics processors, which significantly reduces encoding times (Nvidia claims a five-fold improvement) and lowers CPU utilization. Think Badaboom, but in a different package from a different developer.
If you already own Move it, you can download the CUDA-enabling 22.214.171.124 update right now from Nero's download site. Otherwise, you can grab a free trial on this page and buy the full version here. Apparently, the full digital download is available at a discount for $29.99 (compared to $49.99 for the boxed copy).