Apple tackles Laptop Hunters, I'm a PC ads

Ad fight! Apple has responded to the new Microsoft ads that have run over the past weeks and months—I'm a PC and Laptop Hunters—with some new spots of its own. In one of them, the Mac maker manages to tackle both of Microsoft's campaigns at the same time. Check it out:

Ooh, burn. Apple has attempted another, somewhat more awkward comeback in a different spot entitled PC Choice Chat. You can view that over on Apple's website.

One thing Apple doesn't address in these new ads is the value proposition of its machines, but that fits right in with its tradition as a maker of fancier, purportedly higher-quality systems. Instead, the message here sounds like: PCs may be cheaper and provide more choice, but what's the point if it means more headaches?

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