We thought it was coming in light of recent events, and it appears to be here. Gamers.com has a report about UGOTR's ad networkchanging the terms of its ad contracts with its top affiliates, and potentially dropping others. The report isn't entirely clear on what's happening to smaller sites. The top 30 (or so) UGO affiliates are getting a big cut in their ad rates, while UGO may try to cut the smaller sites loose.
This is just a continuation of the near-complete collapse of technology and gaming related ad networks. This is probably a bigger and badder failure than most of the pessimists expected, from what I gather talking to folks behind the scenes.
The Collapse is also a Bad Thing for the community, of course, especially for sites like the HardOCP, where the principals involved make their living off their ad revenue. Kyle's a smart cookie, and I'm sure he'll find a way to keep rolling, but it may not be easy for a lot of those types of folks.
As for us, I'll try to tell you what I know. We haven't heard anything from UGO. We can't be shut down by UGO, since they don't host us. If I had to bet on it, I'd say UGO will probably cut us loose, regardless of the quality of our content or TR's tendency to grow over time. We'll probably get the shaft. But we are very, very hard to kill.
Although losing our ties to Gary Coleman will be difficult.
|Synaptics Clear ID FS9500 fingerprint sensors slip under phone screens||2|
|TR's 2017 Christmas giveaway: goodies from MSI, Antec, and OCZ||15|
|VESA DisplayHDR attempts to demystify HDR-capable monitors||16|
|BenQ EW277HDR brings HDR10 in reach of mere mortals||5|
|Intel Pentium Gold chips now have Silver siblings||33|
|Acer ProDesigner PE320QK is big on size and color accuracy||2|
|Thermaltake's Nemesis Switch has enough buttons for all your macros||17|
|Zotac Gaming MEK1 PCs have the requisite pieces of flair||9|
|Toshiba's latest hard drives store 14 TB without shingles||66|
|I liked it better when they called these chips "Atom". It was a more clear distinction. "Pentium Gold" is Kaby Lake. "Pentium Silver" is Gemini Lake (...||+11|