Acer plans to overtake HP with new devices, acquisitions

Fresh from outselling Dell in the second half of 2009, Acer now has its sights set on HP. The folks at Bloomberg have sat down with Acer IT Products President Jim Wong and gotten a feel for how his firm plans to leapfrog the world’s biggest PC vendor.

Acer’s strategy spans a volley of different products and services: Chrome OS-based netbooks due in the third quarter, an e-book reader coming in the middle of the year, an Apple-like app store with “hundreds” of applications, and even a tablet device modeled after the hotly anticipated Apple tablet. Acer may attempt to get bigger footholds in the Chinese and Japanese markets by acquiring local PC makers, as well. (Acer similarly increased its presence in the U.S. and Europe by bagging Gateway and Packard-Bell a couple of years ago.)

Wong told Bloomberg that “at least 10 percent” of Acer netbooks will feature Chrome OS after the first such system debuts in the third quarter of this year. The executive added, “For Chrome, we’re aggressively pursuing to become one of the first, so there’s a change to the Microsoft-Intel environment.” That statement suggests some machines might actually be smartbooks with ARM processors, although Wong didn’t elaborate on the subject.

In any case, those new, dual-core ARM Cortex A9 processors certainly look fast enough for web browsing in a full Linux desktop, and they might deliver better battery life than Intel’s Atom processors. Nvidia’s next-generation Tegra has a couple of 1GHz Cortex A9 cores inside.

As for the tablet system, Acer Chairman J.T. Wang told Bloomberg in another interview that the Apple device “will provide inspiration for Acer’s own product lineup.” Wang says his company will go with either Windows or Google operating systems. HP, too, has a tablet up its sleeve; Microsoft CEO Steve Ballmer showcased it running Windows 7 earlier this month.

All things considered, Wang expects Acer to start outselling HP by 2013. That prediction goes along with the expectations of Acer founder Stan Shih, who recently predicted the demise of U.S.-based PC vendors within the next couple of decades. (Thanks to CrunchGear for the link.)

Comments closed
    • Big-Mac
    • 13 years ago

    Does Taiwan has a seat in UN?

    • Anonymous Coward
    • 13 years ago

    Taiwan and China have significantly differing governments, as you have no doubt noticed.

    • Shining Arcanine
    • 13 years ago

    Taiwan is traditionally a province of China and the Republic of China is still exiled there, so it is a moot point.

    • wira020
    • 13 years ago

    Exactly what i was thinking…. someone need to give them some reality slap..

    • eitje
    • 13 years ago

    You know, back a few years ago, I’m pretty sure I remember reading or hearing that Dell was planning to build out a ton of new devices and buy out Acer to surpass HP. Ha!

    • Sunburn74
    • 13 years ago

    Hehe… take a page out of Kent Brockman’s playbook eh?

    • funko
    • 13 years ago

    i thought they were taiwanese

    • axeman
    • 13 years ago

    I for one welcome our Chinese overlords.

    • blastdoor
    • 13 years ago

    My Apple IIe from 1983 still works, although I rarely use it.

    • ludi
    • 13 years ago

    In the US, the standard depreciation rate for computer equipment used in a business is five years, so most computer equipment will stay in circulation at least that long by some means or another.

    And in the present economy, many businesses are in no rush to upgrade.

    • thecoldanddarkone
    • 13 years ago

    With what jdaven said, remember that until this year Dell was reigning champ for awhile. Many of those are probably residual from the last few years.

    To put that in perspective Dell lost 5 percent in a single year in the US.

    • Tamale
    • 13 years ago

    yeah, I wanna know what happened to this too!

    • MadManOriginal
    • 13 years ago

    That’s what she said!

    • alsoRun
    • 13 years ago

    35% increase in viewing area.

    • CB5000
    • 13 years ago

    my Pentium- 90mhz Packard bell died in less than a year… hard drive failure

    • tfp
    • 13 years ago

    Yep sometimes just a little more than an inch longer will make someone happy.

    • blastdoor
    • 13 years ago

    So Acer just gets a bigger share of a business with shrinking profit margins. If that makes them happy, then good for them!

    • Ricardo Dawkins
    • 13 years ago

    I don’t know what are you talking about but my 386sx AcerPower lasted from 1992 up to 1999 with an upgrade to a Cyrix 486-66 CPU.

    • Helmore
    • 13 years ago

    About those tablets, will we ever see something like Mircosoft’s Courier concept?

    Microsoft Courier: §[<http://gizmodo.com/5365299/courier-first-details-of-microsofts-secret-tablet<]§ §[<http://gizmodo.com/5369493/leaked-courier-video-shows-how-well-actually-use-it<]§ Not even Steve Ballmer knew about Courier when asked about it by Engadget, which is kind of odd as it does show some promise.

    • alsoRun
    • 13 years ago

    They do produce some good products. For example, I wanted a netbook but cannot stand 10 inch screen. Acer makes an 11.6 inch netbook and I am happy.

    • jdaven
    • 13 years ago

    When your mind is set on looking for a particular thing, you trick yourself into seeing it everywhere. That being said, Dell is still the No. 2 PC manufacturer in the US (3 in the world behind Acer). I’m assuming you live in the US so if you go to Europe, Asia, etc., the number of Dells seen will definitely drop.

    Also remember that Acer owns Gateway, Packard Bell and eMachines (bought by Gateway first). If you see any of these brands, they are technically Acer machines.

    • Kulith
    • 13 years ago

    Nearly everybody I know has dells, and everybody at school and work uses dells. Even the airport security around here uses dells.

    I rarely see an acer anywhere. The f* are they?

    • swaaye
    • 13 years ago

    When I think of Acer, I think of poorly built 486 PCs. Makes me “yearn” for some Packard Bell hardware. 😀

    • khands
    • 13 years ago

    They got their hands on some success and now it’s like a drug, beating Dell probably helped a lot.

    • jdaven
    • 13 years ago

    Who would of thought 5 years ago that Acer was so bold? I thought they were just another 3rd tier pc provider.

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