news asus exec confirms eee pad
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Asus exec confirms Eee Pad

Underwhelmed by Apple’s new iPad? Well, then, good thing it’s going to get some competition. The folks at TechRadar have gotten confirmation that Asus has an Eee-branded tablet device in the works: the Eee Pad.

Asus Corporate VP Eric Chen spilled the beans when asked if his company intended to compete with Apple’s latest gadget:

“A slate? Yes, sure. We have the Eee Pad. Which right now is still under development. Basically, it will have an ARM CPU and a 3G connection so you are always connected to the internet, so just like with the Eee Book you are always connected.

“And you can choose to play video or something, when you like. Now the key is how to combine the content together. That will be the key. We have studied how people will want to connect to their content and also how they want to interact with the user interface (UI).

“You look at the iPhone, for example. The reason the iPhone is so successful – and call quality is really not that good – is the UI function, I think, is just the best. So this is also the way that we need to improve.”

That pretty much validates the slew of rumors we’ve been hearing recently, although judging from TechRadar’s write-up, Chen wasn’t willing to go into more detail. For what it’s worth, the rumor mill suggests the Eee Pad will feature an Nvidia Tegra system-on-a-chip (presumably of the second-gen variety) and will launch in June with a price tag somewhere under $500.

The Eee Pad’s ARM processor should rule out Windows 7, so we wouldn’t be surprised if Asus ended up with Google’s Android—perhaps with a custom user interface on top of it, since Chen seems to realize the importance of having a snazzy UI when going head-to-head with Apple.

0 responses to “Asus exec confirms Eee Pad

  1. your comment doesn’t make any sense. I have to assume this thing will have 802.11 of some sort, and the iPad does, the 3G is an add-on.

  2. I do not think that there is market for another iPad after Apple. With the proliferation of devices, people want more standardization. Anyway, you want your life simplifed, not complicated, by these devices.

  3. I was having this debate about Moorestown with NeelyCam.

    We are still seeing most companies adopt ARM for it’s devices. Here is another one from ASUS. I just don’t think the combination of x86 and Windows is good for any mobile devices from Netbooks down. Intel’s products are too power hungry and MS Windows is not optimized enough for these kinds of devices. Netbooks, smartphones, MIDs, etc. are best suit for ARM and Linux/Chrome OS distributions tailored for the device. If Intel Atom or Moorestown is inside, for the love of god, don’t put windows on that thing. It’s too slow.

  4. Next we are going to hear about Nintendo releasing a tablet…….

    “I dub thee…. WII Pad” yeah, about that.

  5. Yeah, I guess I wasn’t thinking of having more people viewing it. Makes sense.

    Also, I’m not sure if anyone mentioned this… but these sort of devices should have WiFi. I don’t like paying for internet two ways and I cant be the only one.

  6. Not ridiculus – horizontal angles are not bad … but verticals suck and since you can pivot it any way you like vertical angles will be a pain.

  7. TN just doesn’t fly on a device that’s meant to change orientation all the time.

    And ASUS has no way to compete with Apple’s media delivery arm via iTunes. It’d take a team of Super Friends with Amazon (via a Kindle reader), Hulu, Netflix on Demand and some music gateway to even meet Apple’s capabilities, and I just can’t see that happening.

    Oh, and the device in the picture? Looks like it was beaten with an ugly stick.

  8. He’s damn right about the UI being the most important aspect of a tablet computer. That, and the applications available. The iPad is going to be hard to beat from these perspectives…

    … however if it can properly multitask and costs less (even if it uses a lesser display like a TN panel) it will have a market.

  9. Let’s see some Moorestown based tablets/netbooks please. I really think Intel is missing a trick if they are only pushing it towards phones.

  10. Let me be the first to say that it’s not as pretty as the iPad. Asthetics to one side tho, it does have everything else going for it.

    As a personal preference, I would prefer it to run windows in some cut-down version for program compatability (A big issue with the iPhone/pad/pod is that you need customised programs off iTunes for them – Nothing else works).

    If support for Andriod picks up, it could be good later on, but then why not just run XP on it with a customised UI instead right now?