Nvidia hints leaked GF100 prices are bogus

Remember those early e-tail listings for Nvidia’s upcoming GeForce GTX 470 and 480 graphics cards? You know, the ones with exorbitant price tags? Well, if we’re to believe the folks at Nvidia, those figures aren’t representative of what Fermi-based GeForces will actually cost when they officially launch on March 26.

The company gave us the following statement about GTX 400-series pricing:

NVIDIA and our launch partners have not released pricing or pre-order information yet. Any Web sites claiming to be taking pre-orders should not be considered legitimate.

Those premature listings quoted prices of $679.99 for the GTX 480 and $499.99 for the GTX 470. As we noted yesterday, such pricing would put the GeForce GTX 480 right up against AMD’s $650 Radeon HD 5970, which packs two Cypress graphics processors and mean performance. GF100 boards will likely be single-GPU affairs, unless Nvidia pulls off some sort of miracle, although they may be faster than single-GPU Radeon HD 5800-series cards.

Be sure to check out our latest coverage of the GF100 design and architecture for more details.

Comments closed
    • HighTech4US
    • 9 years ago

    Again a misleading title from Cyril:

    Nvidia hints leaked GF100 prices are bogus
    by Cyril Kowaliski โ€” 8:45 AM on February 26, 2010

    Notice the word HINTS.

    Since nVidia released a STATEMENT it should have read as:

    Nvidia states leaked GF100 prices are bogus

    But that would have been less inflammatory and wouldn’t get as many hits unless you stir up the anti-nVidia crowd.

    ————-

    The company gave us the following statement about GTX 400-series pricing:

    NVIDIA and our launch partners have not released pricing or pre-order information yet. Any Web sites claiming to be taking pre-orders should not be considered legitimate.

    ————-

    • wira020
    • 9 years ago

    …. because it is actually more expensive than that!!!

    or… it’s 10 buck more than we plan…

    But seriously, they didnt specify wether those prices are more or lower than they plan… so it could be that it is more expensive right?

    • pogsnet
    • 9 years ago
      • HighTech4US
      • 9 years ago

      No Fermi cards will use RAM with hardware ECC.

      No GeForce Fermi cards use ECC.

      Professional cards based on Fermi that will use ECC do not need ram that has ECC. nVidia’s ECC (Patented) uses some extra bits/bytes of the memory for it. That’s why with 2gb of ram will only have 1.5gb available if ECC is enabled. It also is why the ram bandwidth is lower with ECC enabled. This ECC (on/off) can be done on an application basis. Run one app with ECC have 1.5gb available, run another without ECC have 2gb available.

      Stop posting lies about ECC.

    • Fragnificent
    • 9 years ago

    OOps…deleted due to I’m not supposed to mention that yet…

      • NeelyCam
      • 9 years ago

      UNDELETE!!!

    • geekl33tgamer
    • 9 years ago

    My trusty GTS 250’s -[<9800GTX+<]- gotta hold on just a little longer... It struggles in some newer titles at 1920 X 1200, and is holding up my i7 950 for sure. I'm almost at the point where I dont care how much it costs - I'll just buy it anyway. Been holding out for so long for a Nvidia part, I think if I really wanted an ATI card, I would have bought one... I can hear the fanboy comments already!

      • sreams
      • 9 years ago

      Here’s a non-fanboy comment for you… Who cares what brand it is, as long as it performs and works?

        • FranzVonPapen
        • 9 years ago

        Maybe he’s waiting for a new NVidia card because he doesn’t want to suffer through ATI’s drivers. Maybe he’s experienced strange video quality issues with ATI cards but not NVidia cards.

        Those would be my reasons for waiting.

        • FuturePastNow
        • 9 years ago

        Thanks to a rather specific compatibility problem (driver and hardware related), I have to use an Nvidia card. In my main PC, at least.

        An uncommon case, but it does happen.

      • pogsnet
      • 9 years ago
      • outcast
      • 9 years ago

      You shouldn’t give a damn what others think, myself included. You don’t have to be a lemming. If Nvidia is the best match for you, go with that.

      • Chrispy_
      • 9 years ago

      I’m waiting for my -[<8800 GTS 512<]- -[<9800GTX<]- GTS250 to die so I can choose a successor. Crysis / Crysis Warhead aren't smooth, but apart from that, stuff still runs fine at 1920x1200 so I'm not really in a hurry for nvidia to announce new products.

    • NeXus 6
    • 9 years ago

    What’s Sabre PC? They were probably desperate for business and needed to pull a stunt like this to get attention. I hope they get sued.

    • Jigar
    • 9 years ago

    Actually the tittle should say: Nvidia understands no one will buy their card at ridiculous prices.

    • flip-mode
    • 9 years ago

    You can quote me on this if it turns out I’m wrong, but there’ll never be decent enough volumes available for it to matter.

    At this point, Nvidia is trying to build enough stock to claim a legitimate launch. I’m guessing (even hoping) that all their engineering efforts have moved on to the next iteration of the chip, and, hopefully, the mid-range siblings.

    This is definitely the worst it has been for Green since the FX 5800.

      • thecoldanddarkone
      • 9 years ago

      I’ll agree with that, however I wont say it’s another dustbuster till after launch. If it’s faster than 5870 in current games and future lauches it still accomplished much more than the fx 5800 ever did.

        • entropy13
        • 9 years ago

        Agreed, can’t see Fermi being a vacuum cleaner, and actually louder than a real vacuum cleaner. But there’s still time for surprises…lol

          • Vrock
          • 9 years ago

          It’s okay if it is loud. Remember, ‘real’ gamers use headphones anway.

        • mcnabney
        • 9 years ago

        It is arriving almost 6 months after 5870. And it is a much bigger chip. It damn well BETTER be faster than 5870.
        What I really want to know is when Nvidia will get DX11 under $300. So far they are only interested in selling outdated products that originally came out a year or more ago.

        • flip-mode
        • 9 years ago

        Yeah, I still think Nvidia is in better shape with Fermi than with the FX 5800, but this is clearly and easily the worst it has been for them since those dark days.

        • swaaye
        • 9 years ago

        FX 5800 didn’t look REALLY bad until SM2 games arrived. It was quite competitive in the OpenGL and DX8 games which were prevalent initially.

        The stupid jet blower compared to 9700 Pro’s little fan really made it look like they had pulled out all the stops to try to match up though. And the NV marketing dept had spouted so much bullshit that when the card came out and didn’t amaze to remotely the degree all of the marketroid talk had said, the enthusiasts called them on it.

      • tviceman
      • 9 years ago

      Fermi 1 won’t be a show stopper. But releasing this card and then tweaking the crap out of the architecture – just like they did with the fx series – is going to bring some great derivatives and revisions.

        • ew
        • 9 years ago

        I agree. I see it playing out like Fermi 1 is to Windows Vista as Fermi 2 is to Windows 7.

          • Welch
          • 9 years ago

          Although that may be with Fermi “1” vs Fermi “2”…. Anything looks great when your used to crap.

          Windows 7 is good, but if it were for Windows Vista it wouldn’t look nearly as amazing as it does now.

            • reactorfuel
            • 9 years ago

            Oh, BS. 7 is Vista with a fresh coat of interface paint. We probably would have gotten most of it as Vista SP2 if people like you hadn’t spread “Vista is worse than the Devil’s excrement!” even after SP1 took care of practically all the launch bugs.

            • Left_SHifted
            • 9 years ago

            ^^ cue meadows.

            • trinibwoy
            • 9 years ago

            Yep, because people are mindless sheep. They were told that Vista was crap and that Windows 7 was great and they just swallowed that crap like gospel even though Windows 7 is just a coat of paint.

            • Chrispy_
            • 9 years ago

            Just been cleaning up a friend’s laptop today and installed Vista SP2 for the first time.

            Considering that I prefer the old Windows95 style taskbar, Vista SP2 is almost indistinguishable to my three W7 machines.

            • Krogoth
            • 9 years ago

            Yes and No. 7 does incorporate a number of under the hood changes.

            I do agree that Vista didn’t really desire its bad reputation. Almost all of the early issues weren’t really its fault. It tried to enforce a security model that older applications couldn’t work under and hardware vendors had their pants down with driver support.

            • Palek
            • 9 years ago

            q[

    • RumpleForeSkin72
    • 9 years ago

    i can’t wait for PAX east.. got my passes already. i won’t believe a bit of this Fermi hype till i can see it.

    but honestly, i don’t care about the performance anymore, i’m still going to go with an ATI card for it’s fidelity and it’s parent companies sound business practices. Huang opened his trap just a little too much in the past year for me in any good conscience give that company any more of my money.

    I have an 8800GTS and a 7950GT here in my home.. great cards but a bad company..no more i say

    edit: also since most LCD’s are hard locked at 60hz anyway, what is the point of getting 300fps anyway? tearing sucks so why would i want to unlock the refresh?

    i’d rather have 60 awesome frames than 300 acceptable frames

      • mcnabney
      • 9 years ago

      Overhead. You will likely need to average over 100fps to guarantee that the minimum frame rate never drops below 60.

        • RumpleForeSkin72
        • 9 years ago

        as long as the minimum is over 35-40 than quite frankly i’m OK with it, i’m not going to pull the eyeball/30fps malarchy from the past but realistically at 40 FPS my gameplay is smooth enough for me, and that is usually with all of the eye candy on

    • Fighterpilot
    • 9 years ago

    I think the lower clocked part…470…may come in at $300.
    Being a bit faster isn’t gonna help if it costs $100 more than the competition.(HD5850)
    GTX 260 was similar in performance to HD4870 but had to drop $100 in price before it could compete for sales with it.

    • Sahrin
    • 9 years ago

    Haha, $20 says they launch at 679.98. Anything to keep the hype machine going, eh nVidia?

      • khands
      • 9 years ago

      More likely $599 and $449

        • mcnabney
        • 9 years ago

        That is a good guess. AMD could drop the 5970 to match 480 if they have the inventory to sell.

      • Dashak
      • 9 years ago

      I’ll take that bet.

    • anotherengineer
    • 9 years ago

    Hey Prime1, give me your mailling address and I will get this for you ๐Ÿ˜‰

    ยง[< http://ncix.com/products/index.php?sku=43249&vpn=ATIRUBY&manufacture=AMD<]ยง

      • PRIME1
      • 9 years ago
        • anotherengineer
        • 9 years ago

        lolz because thats a week work for me, and you would probly sell it or trade it anyway ๐Ÿ˜‰

      • wibeasley
      • 9 years ago

      $100CAD is offensive and insulting. Action figures of this generation need to be $25 cheaper to have a competitive price/performance. But I have a feeling the problem is deeper at the architectural level, which won’t even be solved with next year’s die shrink.

        • NeelyCam
        • 9 years ago

        Yeah, no Turbo either.
        Next gen AF 9980 XXX is gonna smoke this thing.

      • ludi
      • 9 years ago

      Amazing the things people would rather have than money.

        • mcnabney
        • 9 years ago

        Money is in and of itself worthless. You can’t do anything with money besides spend it (or I guess you could burn it if you were cold).

        • PRIME1
        • 9 years ago

        What good is money if you don’t spend it?

          • anotherengineer
          • 9 years ago

          true, true, but I do spend it, food, bills, and diapers lol

          poof all gone ๐Ÿ™ disposable income = 0 sigh

            • NeelyCam
            • 9 years ago

            You need a money cannon.

          • moshpit
          • 9 years ago

          Wow, you said something I agree with. *shocked….

          • MadManOriginal
          • 9 years ago

          Savings and investment come to mind.

            • khands
            • 9 years ago

            Which are effectively acquiring money to spend at a later date.

            • MadManOriginal
            • 9 years ago

            Perhaps, unless you pass it on to someone. Or never ‘spend’ it (principal that is) but take interest only.

            • Welch
            • 9 years ago

            The idea is to save your money for USEFUL things…. although some people may see a value in Ruby there….. I don’t. She is plastic, 2 or 3 inches tall and costs $100.00. You’d be better off buying a blow up doll, which would probably net someone a lot of money before they were sued.

            One law to live by……..

            “Something is only worth as much as someone is willing to pay for it.”

            • khands
            • 9 years ago

            You’re spending money on more money, or in the other case buying nothing/an intangible.

      • d0g_p00p
      • 9 years ago

      Never knew about this, thanks I just ordered one.

    • YeuEmMaiMai
    • 9 years ago

    humm maybe the prices are too low?

    • mcnabney
    • 9 years ago

    They were just testing the waters. Don’t want to leave any money in fanboi pockets so they wanted to see how many ‘bites’ they could get at a high price structure. It sounds like they are already thinking price drop – which means that they either have a large number of cards to sell or that they didn’t think Prime1 would buy them all. Relax Prime1, I actually believe that Fermi should be faster than any single chip 5XXX card that AMD can produce. Which I guess is a good thing since 480 should fill the huge price gap between 5870 and 5970. Should probably sell around $500. I am still waiting for a good value card at the $200 price point. It sounds like Nvidia won’t have anything DX11 for me until 2H though. Too bad.

      • Shining Arcanine
      • 9 years ago

      The retailer could have been trying to secure pre-orders at exorbitant prices by listing before anyone else had the parts available. That is a possibility too.

        • mcnabney
        • 9 years ago

        Retailers are generally only allowed to charge a price ‘range’ or be in violation of their agreement. That is required by the manufacture to support their price direction and philosophy. I am sure that Nvidia okayed these early prices and they wanted to know the number of pre-orders and I am sure they monitored sites like this for feedback. It is all business and marketing and there is nothing wrong with it.

      • BooTs
      • 9 years ago

      I bought a 4890 months ago for $200CDN. I can’t imagine what you expect to get for $200 if it still hasn’t materialized.

        • mcnabney
        • 9 years ago

        I want DX11 and Bitstream audio.

        I game in my living room using a HTPC+7.1 audio on a 120″ screen.

          • Welch
          • 9 years ago

          Jesus Christ Richy Rich….. Big Screen Enough…….? I’m hoping this is a Projector, because I wasn’t aware they even made a single piece 120″ LCD, and if you tell me a DLP i’ll slap ya ๐Ÿ™‚

            • NeelyCam
            • 9 years ago

            Maybe it’s a consumer version of this:

            ยง[< http://www.wired.com/gadgetlab/2008/01/ces-2008-keynot/<]ยง

            • mcnabney
            • 9 years ago

            Of course it is a projector. The 1080p Mitsubishi, mount, and screen set me back less than $2k. On my third bulb since it is used for everything – TV, movies, games, internet…. The Klipsch RF speakers and sub in 7.1 set me back a bit too.
            And no, I am far from rich. I just spend my money on things I enjoy. I drive a six year old Nissan Sentra, but it has long since been paid for. My wife and I watch movies at home with/without the kids instead of going to the theater – which saves a ton of money in tickets and babysitting.
            Also, it makes using the computer a lot more sociable – no more sequestering myself when I am on the computer.

            • NeelyCam
            • 9 years ago

            Sounds just like my set… 100″ screen, seven Klipsch Quintex sats + Sunfire True Sub Junior, Mitsubishi 1080p projector + refurbished Onkyo receiver from ShopOnkyo… that projector was $1500 – cheapest 1080p I could find.

            You don’t have to make bank to have a home theater

            • SomeOtherGeek
            • 9 years ago

            You forgot the car part… ๐Ÿ˜‰ Nice setup, both of you, anyway. My wet dream!

            • NeelyCam
            • 9 years ago

            Car part: I drive a five year old Pontiac Grand Prix, but it has long since been paid for. I watch movies at home instead of going to a movie theater to save money. The last movie I saw in a movie theater was Return of the King.

            No point in going to a movie theater. At home I can set the bass as high as I want, drink beer, and pause the movie whenever I need to go to the bathroom.

          • NeelyCam
          • 9 years ago

          That’s what I’m talking about!! Acoustically transparent..?

          -[

            • mcnabney
            • 9 years ago

            Actually, the HTPC is inside of a Norco case with a nice Scythe CPU cooler and 4870 video card. Several very slow and quiet 120mm fans cycle air in from the front (it is behind a black cloth screen where center channel speakers might be stored) and out the back. Never had a heat problem and the noise from the computer can only be perceived if you are listening for it and there is absolutely no other noise. Put it this way, my wife hasn’t ever noticed it.
            I would like to move to a 5850, but the price just feels wrong. When it hits $250-280 I will likely grab one. All of my DVDs are stored on my WHS in the basement (now that thing is loud!) and I load my BluRays directly. I also highly recommend the HDHomerun for OTA tuning for all computers on the network. There will even be a Cablecard version this summer. Between OTA HD content and Hulu/Netflix I am thinking long and hard about ditching cable TV because Time Warner just sucks.

            • NeelyCam
            • 9 years ago

            Yeah, I dumped my cable already (except for “high-speed” internet); antenna on the roof is enough for all the regular channels in HD, and TivoHD has a Netflix HD streaming capability.

            I had a Comcast HD cable box for one weekend (to watch UFC 100), but the picture quality was just awful.

    • poulpy
    • 9 years ago

    Nvidia Fermi: how to make the most PR noise possible with little to no information at all..

    • anotherengineer
    • 9 years ago

    Yep, fair enough, wait till the Egg has them listed.

    Im looking fwd to the 800 series chipset, Im sure damage labs has or will be getting one, I would like to see how the USB and AHCI does, although I dont even use AHCI.

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