Nvidia blames product rebranding on PC vendors

To say Nvidia plays fast and loose with product naming consistency would be an understatement. We’ve seen the company’s G92 graphics processor appear in GeForce 8800, 9800, GTS 200, and GTX 200M products, for example, and the more recent GT218 chip has already made its way into GeForce 200, 300, and next-generation Ion product lines.

Nvidia addressed the subject when speaking with the folks at Bit-Tech, and interestingly, the firm blames PC vendors for its rebranding frenzies. "OEMs, such as Dell and HP, often require new products because they need to have something new to sell to customers," the site says, adding that Nvidia claims "most rebrands are OEM only products and would never be seen within the retail space."

The aforementioned examples fly in the face of that last statement, although Nvidia may be distinguishing between releasing tweaked versions of old products under new names and straight rebranding. GeForce 300M-series mobile GPUs, for instance, have purportedly improved performance and power efficiency compared to their 200M-series predecessors, although they’re based on the exact same graphics chips.

Nvidia isn’t the only one to blame its partners for such practices. When AMD briefed us on its new Mobility Radeon HD 5000-series graphics cards last year, we saw the presentation mentioned Mobility Radeon HD 5165 and 5145 products. When we asked for details, AMD said that those parts would simply be faster Mobility Radeon HD 4000-series products, explaining that its partners wanted faster 55-nm GPUs with "better" branding.

Comments closed
    • pogsnet
    • 10 years ago
    • YeuEmMaiMai
    • 10 years ago

    what no PRIME1? ahha

    • slaimus
    • 10 years ago

    The same G92/G92b has now been used in:

    8800GT
    8800GS
    8800GTS 512
    8800MGTX
    9600GSO
    9800GT
    9800GTX
    9800GTX+
    9800MGTX
    9800GX2 dual
    GTS150
    GTS240
    GTS250
    GTX275 co-op physics
    GTX280M
    GT330

      • heinsj24
      • 10 years ago

      If you consider the G92 a die-shrunk G80, then you could add the original 8800GT, 8800GTS/320, 8800GTS/640, 8800GTX and 8800 Ultra to the list. Maybe the next re-branding should be called “The best god-damn graphics core ever”.

    • wira020
    • 10 years ago

    OEM wants new PRODUCT, not new NAME!… this is just wacky and stupid!

      • Meadows
      • 10 years ago

      Wrong. OEMs want a new /[

    • Chrispy_
    • 10 years ago

    Aye you can’t put it more clearly than that.

    I’ve had three free “upgrades” without having to unscrew my graphics card!

    9800GTS512 > 9800GTX > GTS150 > GTS250

    When’s my fourth upgrade, nvidia?

    • sluggo
    • 10 years ago

    The two statements can both be true at the same time.
    – “most rebrands are OEM only products and would never be seen within the retail space.”
    – we have rebranded a craplod of products for the retail space

    • rodney_ws
    • 10 years ago

    Nvidia, SHUT IT.

    • bLaNG
    • 10 years ago

    By the way, first benchmarks leaked for Fermi:

    §[<http://www.heise.de/newsticker/meldung/Nvidias-Fermi-Leistung-der-GeForce-GTX-470-enthuellt-946411.html<]§ Edit: This is what Google translates the key sentence to: /[

    • ludi
    • 10 years ago

    The devil OEM made me do it.

      • pogsnet
      • 10 years ago
    • Ashbringer
    • 10 years ago

    Anyone remember Geforce 4 Ti and Geforce 4 MX? Nvidia got a taste of their own medicine.

      • khands
      • 10 years ago

      Yup, Had one, was not a fan, upgraded to something in the 5000 series too, of course, I didn’t know ATI existed back then.

    • no51
    • 10 years ago

    You know, theyre technically correct. OEM’s rebrand their GPU’s all the time to RADFORCE 9001UHD XXX ULTRA OC HD FTW 1337 XTREME EDITION.

      • [TR]
      • 10 years ago

      That’s already out?!
      Oh man!!! Curse my RADFORCE 9001UHD XXX ULTRA OC HD FTW 1337 modest EDITION!
      I need that extra frame per second!

      • Meadows
      • 10 years ago

      Is that over what I think it is over?

    • albundy
    • 10 years ago

    blaming doesn’t improve your revenue and customer loyalty. it only shows how disorganized and mismanaged NV is. hopefully the quality of their products/drivers wont suffer due to this.

    • indeego
    • 10 years ago

    /[<#14<]/, Their name went awayg{http://seekingalpha.com/article/183595-seagate-constrained-disk-supply-could-mean-a-highly-profitable-2010<]§ Again, Enthusiast gripes about firmware or warranty length mean *[

    • can-a-tuna
    • 10 years ago

    So it’s OEMs who decide nvidia GPUs name. Interesting.

      • crabjokeman
      • 10 years ago

      Of course they do. Everything revolves around the dollar.

    • vshade
    • 10 years ago

    If they released new products, maybe the OEMs could get the new products they wanted and Nvidia wouldn’t need to rebrand theirs products

      • MadManOriginal
      • 10 years ago

      ^winnar

    • crsh1976
    • 10 years ago

    They’re really a whacky bunch over there at Nvidia HQ.. What’s next, Fermi’s delay is Obama’s fault?

      • Helmore
      • 10 years ago

      Nah, Fermi’s delay was your fault. You should not blame someone else for your own mistakes.

        • continuum
        • 10 years ago

        Yeah. Us consumers as a whole, we failed to buy enough GT200’s to prevent nVidia from doing this. Actually that makes it AMD’s fault, damn them for making the 4870 so good we didn’t want to buy any GTX260’s or GTX280’s!!

        r[

        • xzelence
        • 10 years ago

        That statement you just made was quite possibly the most paradoxical and hypocritical claim I’ve ever heard. A deductive transposition of that argument looks like this:

        1. You should not blame someone else for your own mistakes.
        2. Fermi was delayed (an Nvidia product).
        ____________________
        3. Therefore: Fermi’s delay was your fault

        I can’t even count the combinations and ways this makes absolutely no sense.

          • paulWTAMU
          • 10 years ago

          I’m reasonably sure it was sarcastic

      • asdsa
      • 10 years ago

      No, I think it has something to do with increased sunspot activity.

      • moshpit
      • 10 years ago

      Fermi’s delay is Prime1’s fault, that’s what it will be.

      Or, for those from Rage3D, Nvidia will blame Alientank :p

      • ew
      • 10 years ago

      That was TSMC’s fault. They sure have a lot of excuses lately.

      • [TR]
      • 10 years ago

      Nah! They’re just running a few more names by the marketing department to see which one actually sticks.
      Don’t expect them to own up to that, though. They’ll answer “Marketing department? We haven’t had one since we named it Happy Rainbow Land GT(10^80).06”.

      • outcast
      • 10 years ago

      How did you find out it was Obama…

        • crsh1976
        • 10 years ago

        The Republicans told me.

          • NeelyCam
          • 10 years ago

          YOU LIE!!

      • wira020
      • 10 years ago

      Global warming.. everyone blames global warming for something…

    • flip-mode
    • 10 years ago

    Nvidia and AMD need to tell the OEMs to quit lying to their customers.

      • khands
      • 10 years ago

      Pretty much this.

      • grantmeaname
      • 10 years ago

      flip-mode is back on point!

        • ssidbroadcast
        • 10 years ago

        ^^This. On point.

      • Jigar
      • 10 years ago

      What took you so long to get back on point ?

        • flip-mode
        • 10 years ago

        I’ve been there the whole time, bro!

      • AlvinTheNerd
      • 10 years ago

      They could IF they did so together. But when they are competing, the OEM’s play them against each other. I will use the chip ONLY if you brand it as a 5000 series, otherwise you lose sales.

      Dell’s home computers are fighting for its life and the only way for it to survive is for the consumer to believe it is a newer and better product than a cheaper acer. Thus they demand rebrands from the chips they buy.

      • indeego
      • 10 years ago

      Why would they bother? This practice ultimately benefits Nvidia, ATI, and the OEMs. If you want to blame someone blame Joe Idiot Publicg{<.<}g

        • clone
        • 10 years ago

        Nvidia and ATI could address the issue, the real problem lies in Nvidia’s lengthened product cycle.

        with updates instead of new product in the pipe new names for existing product was inevitable.

        indeego the practice hurts Nvidia…. in this case they have nothing else to offer, they held onto ancient silicon for far too long trying to maintain margins…… 2xx was a huge failure for Nvidia, Fermi is turning out to be an even bigger failure and the worst part is Nvidia has nothing new to offer even to the “mainstream”, anyone disappointed by the deceit won’t buy from that company and if anyone takes it even a little personal they will eagerly spread the word……. “bad news travels fast, good news takes forever” will apply……. so now it’s Nvidia’s reputation that will take a hit at a regional level as enthusiasts spread the word that Nvidia is rebranding old junk and trying to sell it as new and ATI is the only “safe” option for modern gaming……. once a reputation is destroyed it could take better than 5 years to recover.

        consider how long it took ATI to recover from the AGP to PCIe migration.

          • JustAnEngineer
          • 10 years ago

          According to NVidia’s CFO, they’re finally going to have some new DX11 mid-range products to replace the oh-so-venerable DX10.0 G92 before the end of October 2010.

          • cygnus1
          • 10 years ago

          Also, consider how long it’s going to take for Seagate’s name to come back.

          • indeego
          • 10 years ago

          Doesn’t seem to hurt Nvidia outside of little enthusiast critic spheres. Nvidia has fairly stable market share numbers even through product re-namings. Not seeing how it is hurting them. It is the dumb consumer that gets “hurt” I suppose, that apparently eats into the OEM bullshg{<*<}gt. We WANT them to change, but that doesn't mean jack when the almightly dollar and shareholder rage speaks much more clearlyg{<.<}g I also don't get the rage against Nvidia for Fermi or not having an answer for ATI's 58xx series? How many times has this happened before? ATI has been left in the dust. Nvidia has, too. So what? We're dealing with a brand new DirectX, was nobody burned by jumping on the hypemobile of DirectX10 when it came out?

            • MadManOriginal
            • 10 years ago

            Acutally I think that people who bought 8800GTX cards were not especially burned if they put the card to good use right away. But that was more of a side effect of unified shaders being great for DX9 as well than DX10 per se.

            • Ryu Connor
            • 10 years ago

            The enthusiast/gaming community that frequent sites such as TR are not representative of the mainstream consumer. It’s a realization that many have not made and some even refuse to accept.

            Like you Indeego I find the talk of things like DX11, whose got the biggest badest video card only owned by some infintesimal portion of the total consumer market, and the the cry of foul play over naming schemes as strange.

            Its’ all those millions of people who don’t appear in a Steam survey that matter and our desires as enthusiasts and gamers don’t even remotely match theirs.

            Queue silly anecdotes about your mothers uncles cousins brother who pays attention to this stuff and is Joe Six Pack in 3, 2, 1.

            • clone
            • 10 years ago

            Nivdia’s has been losing market presence for over a year in some segments while and I’ll use the term desperately been trying to build themselves a future which atm is precarious with a shrinking desktop market, their laptop presence is faltering, Intel is restricting them out of netbooks

            ATI won the last round, they won this round if they win the next Nvidia will lose 20% of it’s market and this after Nvidia lost it’s motherboard presence almost entirely a year ago.

            with Fermi it’s like they’ve got money and are trying to move into scientific computing with it and leave the desktop space entirely.

            you can call consumers “stupid” if you like but the market will shift, enthusiasts are bellweathers.

      • pogsnet
      • 10 years ago

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