How much will Nvidia charge for its first DirectX 11 graphics processors? Few people will know for sure until the actual launch, and Nvidia recently shot down some leaked numbers. Nevertheless, VR-Zone now claims to have the real scoop. According to that site, you'll be able to grab a GeForce GTX 470 for just under $350.
VR-Zone also claims to have it on good authority that the higher-end GeForce GTX 480 will sell for $499. Those prices would place the GTX 470 at a slight premium over AMD's Radeon HD 5850, which starts a little over $300, with the GTX 480 coming in well above the $400 Radeon HD 5870—AMD's fastest single-GPU product. At the same time, Nvidia would be aiming south of the $700, dual-GPU Radeon HD 5970.
Those figures ought to paint a pretty good picture of potential performance, too, but VR-Zone also has some tips about that. The site claims the GeForce GTX 470 and GTX 480 will have 5-10% overall performance leads over the Radeon HD 5850 and 5870, respectively.
In related news, members of the VR-Zone forums have posted images of official-looking presentation slides showcasing the GeForce GTX 480. The images actually have a DonanimHaber watermark, but that site appears to have taken the content down. In any case, the pictured GTX 480 looks to have four heat pipes, a large fan, and a generous number of vents on the cooling shroud. The slide quotes a sub-300W thermal envelope and a 10.5" board length, as well.