Nvidia has ‘absolutely no plans’ to kill the GeForce GTX 470

The rumor mill doesn’t always hit the mark. Early this morning, we linked a story that said Nvidia had stopped taking orders for its GeForce GTX 470 graphics card, presumably to make way for a rumored GTX 465 product. We’ve now just gotten off the phone with Nvidia, and the firm strongly ruled out any such action:

The GTX 470 is really important for us from a product perspective. It’s basically our best price-performance product in the enthusiast line, so we have absolutely no plans of discontinuing that. Actually we are enhancing that part of the product line over the next month or so.

The company went on to talk about a "good, better, best" product arrangement, adding, "We feel that there’s some room below [the GTX 470 and GTX 480] for a reasonably priced version of our GF100 [graphics processor]."

So, there you have it. You can probably look forward to three GF100-based graphics card cohabitating in the marketplace before too long—and the GTX 470 doesn’t sound likely to vanish from store shelves anytime soon.

Comments closed
    • wira020
    • 9 years ago

    Or maybe no body order gtx470 anymore?

    • beck2448
    • 9 years ago

    I want the equivalent of 480 SLI in my notebook. Guess I’ll have to wait a couple of years.

      • swaaye
      • 9 years ago

      I’m gonna guess that in a couple of years you’ll be wanting 2xGTX780 (whatever it will be called) performance in your notebook.

        • Farting Bob
        • 9 years ago

        GTX780? Thats far to logicalk for NV. It’ll be called the 8800.2GTX.

    • YeuEmMaiMai
    • 9 years ago

    lol Thank you Nvidia due to your late product launch, you have given ATi more time to work on their next gen part while you are playing catch up.

    • Voldenuit
    • 9 years ago

    l[

    • Wintermane
    • 9 years ago

    Dang it stop messing up good forum threads with facts!

    Oh and lazier you know very well thats gona be the 560 gtx turbo ultra supreme black xxx edition with all new PURPLE pcb! With a nekkid polar bear riding a jet car on the cover.

      • wira020
      • 9 years ago

      .. and free t-shirt & duke nukem forever?

    • clone
    • 9 years ago

    ok so GTX 470 stays which was kinda speculation all along but did the orders for it stop temporarily to build up quantities so they can be used to launch GTX 490?

      • Farting Bob
      • 9 years ago

      Theres no chance of getting 2 470’s on 1 card, it would consume far too much power. Unless they were severely clocked back, at which point it would make more sense to use the smaller chips NV are working on for mainstream products rather than 2 high end chips with half the thing disabled to meet the 300w requirement.

        • khands
        • 9 years ago

        That, or they run it out of spec.

          • Farting Bob
          • 9 years ago

          With the fuss people made about the GTX480’s power consumption, it would be a balsy move to release a consumer card that uses 350-450w under load, no matter how crazy fast it is. And think of the noise! People who want that power will SLI anyway.

        • sammorris
        • 9 years ago

        Actually, give them some credit, a dual GTX465 prototype has already been made 😛

    • NeelyCam
    • 9 years ago

    THEY LIE!!!

    • Cannyone
    • 9 years ago

    Good to hear! I just want the price on the 470 to drop a smidge so I can more easily afford 2. Then I’ll water cool them so I don’t have to put up with the fan noise and heat and I’ll be golden… :p

    • ZGradt
    • 9 years ago

    There’s no room below the 470! Shut your noisehole and get to work on the 490. Where’s my 512 stream processors?

      • pogsnet
      • 9 years ago
    • flip-mode
    • 9 years ago

    Still no mention of Prime1’s fate. What hath Nvidia done with him?

      • Joerdgs
      • 9 years ago

      He’s probably employed to help write their press releases.

      • BiffStroganoffsky
      • 9 years ago

      Didn’t Prime die in Transformers 2? Isn’t Prime1 redundant?

        • SHOES
        • 9 years ago

        In all honesty I hope everything is ok I havent seen him post in awhile.

          • flip-mode
          • 9 years ago

          I hope he’s well and nothing has befallen him. Honestly, I figured he has his self image so wrapped up with Nvidia’s that with Fermi doing a face plant he felt too disgusted to get on teh interwebs anymore.

            • BoBzeBuilder
            • 9 years ago

            Prime1 is NOT okay. He’s been captured by Ruby. It’s up to me and Brian_S to bring him back. We plan to melt the northern ice caps and flood ATI headquarters using 23 Fermi GPUs.

            • entropy13
            • 9 years ago

            You want Canada to drown?

            • HisDivineShadow
            • 9 years ago

            Until now, I never knew how badly I do. There was this nebulous feeling, a sense that there was something I wanted but didn’t know I wanted. And then you asked the question. And the question… was an answer. 😉

        • HisDivineShadow
        • 9 years ago

        The autobot matrix of leadership was passed over to some young hot rod. They ain’t been the same since. Everyone got fluffy dice.

    • Lazier_Said
    • 9 years ago

    Perhaps it is about to be renamed the GeForce GTX 570.

      • BlackStar
      • 9 years ago

      Winner!

        • axeman
        • 9 years ago

        +1

    • dpaus
    • 9 years ago

    Thus suggesting that “not taking orders” actually means “busily re-packaging to fit in new target price range”

      • FuturePastNow
      • 9 years ago

      Or “we ran out of GPUs, so we’re taking a break while the fab makes more.”

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