Intel will accelerate WebM if it ‘establishes itself’

When Google announced its WebM online video format last week, the list of companies on board was missing one big name: Intel. According to IDG News, however, the world’s largest chipmaker hasn’t ruled out WebM hardware acceleration in its integrated GPUs—it’s just taking a wait-and-see approach for now:

"Just like we did with other codecs like MPEG2, H.264 & VC1, if VP8 establishes itself in the Smart TV space, we will add it to our [hardware] decoders," said Wilfred Martis, general manager for retail consumer electronics at Intel’s Digital Home Group.

As IDG points out, Intel and Google are already collaborating on the Google TV initiative. Intel will supply Atom CE4100 system-on-a-chip devices for the first compatible televisions, Blu-ray players, and set-top boxes from Sony and Logitech, which are due out this fall.

Martis said the Atom CE4100 "will be able to decode and play back WebM files using software," although he added that hardware acceleration could enable both higher video quality and lower power consumption. To Intel’s credit, WebM support remains in its infancy even on Google’s own online video service, YouTube.

Comments closed
    • bcronce
    • 12 years ago

    If you want “generic” video acceleration, then use SIMD like SSE/etc. If you want custom HW accel that is even faster but inflexible, then custom instruction sets.

    • bcronce
    • 12 years ago

    By “it taking off” they mean will it pass legal issues. MPEG-LA claims to own enough patents that it’s “impossible” to create a video codec without infringing on at least one.

    With a big “I’m important” sign on their head, lots of companies are going to take their shots. Microsoft, Opera, Chrome, and Mozilla all claim to be on the band wagon, so you know it’s going to have support.

    • PenGun
    • 12 years ago

    I think they want to see if it survives patent attacks from Stevie.

    • NeelyCam
    • 12 years ago

    Do ARM chips support hardware decoding of WebM? If no, how about software decoding?

    • NeelyCam
    • 12 years ago

    I mean, seriously, this happens all the time to all sorts of people.

    WHEN IS THIS GOING TO GET FIXED?!?!? WEBMASTERS, HELLO?

    • NeelyCam
    • 12 years ago

    l[<...they are alway behind on everything...<]l Yeah!! Like CPU performance, process technology and such! Intel sucks a$$!

    • NeelyCam
    • 12 years ago

    Goddamn reply fail

    • Jambe
    • 12 years ago

    Is this not a slight bit circular? If Intel supports it, it’ll take off, but Intel will only support it if it takes off.

    I’m not saying Intel alone would make or break the spec, obviously… but still. It’s a burgeoning technology poised to solve all manner of problems — just freakin’ support if, you goons.

    • deathBOB
    • 12 years ago

    Question: Why is it so difficult to use hardware to decode one video format versus another format?

    I don’t really understand anything technical about this area but I would imagine that different codecs are still pretty similar in how they work. The hardware’s not going to physically change so I imagine it’s just a matter of writing software to handle it. What keeps them from easily doing this?

    • poulpy
    • 12 years ago

    Obviously it’s still very fresh but still Intel aren’t “on board” with WebM like AMD, Nvidia and others whereas they own the IGP market. And this statement means they’ll sit on the fence for a while.

    But that’s not very surprising given their track record at IGP drivers, I mean it’s one thing to have crappy hardware but another to on top of that not bother trying on the driver front..

    • MadManOriginal
    • 12 years ago

    You mean they’re behind other companies that have WebM acceleration gpus? errr…

    • kamikaziechameleon
    • 12 years ago

    yeah! first post.!

    • kamikaziechameleon
    • 12 years ago

    This is why Intel integrated is [email protected], because they are alway behind on everything. Intel you are a huge company just get out there and support it! It isn’t as if your support will be that good anyway.

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