Iomega to offer USB 3.0 for the price of 2.0

Are your principles—and perhaps some online gambling debts—preventing you from coughing up the price premium for a USB 3.0 external hard drive? Well, your steadfast refusal to compromise might pay off. Iomega has announced plans to upgrade all of its portable hard drives to USB 3.0 without increasing prices over current USB 2.0 models.

Jonathan Huberman, president of Iomega and EMC's Consumer and Small Business division, comments:

As a market leader in external hard drive solutions, Iomega is proud to be the first to move towards an all USB 3.0 portable hard drive lineup – and at no extra price premium to our customers.

The press release adds that Iomega's 500GB and 1TB eGo portable drives will transition over to the new interface by October 2010, with the rest of the line-up to follow suit next year. Although the shift won't happen overnight, it's still nice to see a storage company making the inevitable transition to USB 3.0 without gouging consumers in the process. Oh, and the fact that the drives include shock protection and AES-256 hardware encryption doesn't hurt.

Thanks to CrunchGear for the tip on this one.

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