Yahoo flips the switch, transitions to Bing search

Just like that, the universe of web search engines has collapsed into itself a little more. Yahoo announced on its official Search Blog yesterday that the "transition of organic search between Yahoo! and Microsoft is complete." In other words, Yahoo’s web, image, and video searches in the U.S. and Canada are now going through Microsoft’s Bing platform.

On its end, Microsoft says the next step is now Yahoo’s migration to adCenter advertising services. The two companies expect to complete this step "later this fall." Both firms are, of course, super-excited about the transition, judging by the wording of their blog posts. Why wouldn’t they be? The partnership should allow Yahoo to forgo sinking millions of dollars into its own search engine technology, while Microsoft will be able to broaden its search market share.

Searching on Yahoo right now indeed brings up pages with a little "Powered by Bing" mention at the bottom. Results appear to be slightly different between the two portals, though. The first six matches for "The Tech Report" are the same on Bing and Yahoo, but subsequent matches differ, with the former bringing up our price search engine and the latter a college football story.

Comments closed
    • tay
    • 9 years ago

    Will this mean that Yahoo will also now nerf linux searches?

    • adisor19
    • 9 years ago

    And with this, a bit of the Internet’s history just died. *sniff*


      • jdaven
      • 9 years ago

      I don’t think so. Yahoo is still around and looks exactly the same. The only difference is on the back end (nobody sees this code or even cares) and a little tag line at the bottom of search results.

      BTW, did yahoo always program its search engines in house or did it ever use an outside company for this? Same question for all the other search engines, even google. Hell even the first version of DOS was just bought by Steve from some garage outfit.

        • bthylafh
        • 9 years ago

        I’m pretty sure they used a few outside engines – AltaVista for a while, and something else whose name escapes me.

        • dpaus
        • 9 years ago


        Oh, how Freudian….

      • lithven
      • 9 years ago

      The yahoo of old, and thus “a bit of the internet’s history”, died when they changed from a web index into a generalized search engine.

    • PcItalian
    • 9 years ago

    Wonder where this puts Micrahoo VS Google?

      • jdaven
      • 9 years ago

      30% Microahoo, 60-65% Google and the rest to other?

    • Sargent Duck
    • 9 years ago

    I started using Bing the first week it came out and haven’t looked at Google since. Although I find Google is better at more technical searches, I find Bing is much better at maps (I love and pictures.

      • BiffStroganoffsky
      • 9 years ago

      You must be a hoot on vacations. ‘Honey, I can get us to Rome cheap on the computer! Would you like me to print out some pictures of the Coliseum?’

        • raddude9
        • 9 years ago

        Here’s an idea, use Bing for your Map searches and Google for everything else!

        I look at Bing every now and then, but when I directly compare the results to google, the google results are always better.

      • indeego
      • 9 years ago

      I’ve never gotten a good search on Bing. The last one I did was for an mskb article and it wasn’t even on the front page of Bing. Google had it linked up top, of courseg{<.<}g

        • Shadin
        • 9 years ago

        Same here, I’ve tried comparing the two but Google always seems to point me towards better results. Especially on technical matters, which is a lot of what I’m searching for.

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