We wrote yesterday about the new Apple TV, which lets users rent TV episodes for 99 cents a pop. That might sound like a pretty sweet deal, but it appears Amazon already has Apple beaten there. As Engadget reports, the online retailer now lets users buy TV episodes for the same 99-cent price.
Amazon's 99-cent TV episodes, which are all from ABC and Fox, are already available as on-demand streams in either standard or high definition. Like with the Apple offer, SD and HD shows cost the same. Right now, offerings include Futurama, Doctor Who, Glee, Lost, Bones, Grey's Anatomy, 24, Arrested Development, The Simpsons, and more.
As Engadget points out, Roku has cut the prices of its Apple TV-esque Netflix and Amazon streaming box. The SD machine now has a $59 price tag, and the HD version sells for $99.99 at Amazon, or about the same price as the Apple TV. Apparently, Apple already has rather stiff competition.