Acer Taiwan chief: Netbooks will live on

With slates squeezing in from one side and consumer ultraportables exerting pressure from the other, netbooks don’t have a whole lot of breathing room lately—and things will only get worse as more slates come out over the next few months. Still, Acer Taiwan President Scott Lin doesn’t expect the netbook market to suffocate. So says DigiTimes, which jotted down some comments made by Lin at a recent press conference:

Lin forecasts that global netbook shipments in 2010 will still be about 40 million units, accounting for 20% of the overall notebook market. In 2011, Lin believes that the netbook market is unlikely to see further growth and will remain at the same scale with only Acer and Asustek Computer left to prop up the market since both Hewlett-Packard (HP) and Dell are not active toward the segment.

Lin also seems hopeful that Intel’s newly minted Atom N550 dual-core processor will draw more consumers toward netbooks. According to DigiTimes, Lin reckons N550-based netbooks perform 50% better than their single-core brethren yet don’t cost a whole lot more. Some of the first models listed at Newegg are priced at about $380 right now—a good hundred bucks more than single-core netbooks, but still safely out of ultraportable territory… and cheaper than the iPad.

Comments closed
    • UberGerbil
    • 9 years ago

    Some people don’t have lot of money to spend and still need a device with an actual keyboard and/or Windows compatibility. Hence there will be a market for “netbooks” (whether based on Atom, Bobcat, or whatever).

    That market may not be large enough for all the current competitors to remain viable, but some will remain.

    • indeego
    • 9 years ago

    Shouldn’t we wait for at least a year of 1. iPad sales 2. Netbook Sales after iPad Sales 3. Economic improvements before making predictions for the future? Tumultuous times, nobody knows the futureg{<.<}g

      • UberGerbil
      • 9 years ago

      “Predictions are difficult, especially about the future.”

    • trackerben
    • 9 years ago

    Brave words from those who depend on netbooks remaining commercially viable

    • ludi
    • 9 years ago

    IMO netbooks will continue for now because the current crop of tablet devices are selling at or above netbook price territory while offering less total functionality.

    If the next round of tablet devices can start hitting the $200-400 price point on a regular basis, netbook sales will drop like a stone.

      • Voldenuit
      • 9 years ago

      Tablets taking off will require a fundamental shift in UI on the part of both the OS and application developers.

      Apple can pull it off, even if theirs is only a bastardised dumbed-down version with no text or pen input. They after all have direct control of the iPad/iPhone App Store and in addition have a long history of dictating UI elements to their developers. Microsoft? I’ll believe it when I see it.

      I do think that Bobcat will keep the netbook market alive. Unfortunately, we’re already seeing a lot of commoditizing and cost-cutting in the full-fledged notebook space, with build quality and innovation taking a nosedive in the past 12-18 months. No doubt the same thing is happening in the even more margin-constrained netbook space.

    • Hattig
    • 9 years ago

    Waiting for Bobcat, dual core Atom can take a hike.

      • sweatshopking
      • 9 years ago

      Everyone knows that intel makes better chips. You can wait for bobcat, but atom is MUCH more efficient

        • OneArmedScissor
        • 9 years ago

        NUH UH DORITOS MAKES THE BEST CHIPS THEIR 32NM SEASONING MANUFACTURING PROCESS IS SUPERIOR

          • sweatshopking
          • 9 years ago

          NOOOOOO OLD DUTCH FTW!!!!!!

          • ludi
          • 9 years ago

          Whoopsh

    • ltcommander.data
    • 9 years ago

    N550 dual core Atom netbooks may only be $100 at $380 more for 50% more performance, but I recently bought an Acer 1810T Special Edition with 1.4GHz SU9400, 4GB DDR2-800, 400GB HDD, and Windows 7 Home Premium for $499 CND. I think that ~$100 over N550 netbooks is well spent with a greater than 50% performance improvement while still getting ~7hrs battery life on light usage.

    Wasn’t Atom’s major performance limitation single-threaded performance anyways? A dual core Atom obviously wouldn’t be a big help there.

      • sweatshopking
      • 9 years ago

      I got me Aspire AS3810TZ, which is another good CULV, and I only paid 399 for it. ddr3 same cpu and 320gb drive. getting great battery, and it’s as light as a mother trucker. wife loves it.

      • odizzido
      • 9 years ago

      I would be interested in a CULV laptop, but they don’t make them small/light enough for me. I want a 9 inch system under 1kg. The one thing that atom can do that apparently a CULV processor can’t.

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