Nvidia won’t tap GlobalFoundries for Tegra production

Sometimes, denials are interesting even if the original rumor hasn’t had time to circulate very much. For instance, DigiTimes says Nvidia CEO Jen-Hsun Huang told the Taiwanese press recently that production of Tegra chips won’t shift to GlobalFoundries. No, I hadn’t heard about that rumor, either!

Huang reportedly emphasized his company’s "strong partnership with TSMC," which sounds like it rules out an alliance with GlobalFoundries for production of chips other than Tegra. TSMC has admittedly had a rough time getting its 40-nm bulk silicon process up to scratch, but then again, GlobalFoundries is still partly owned by Nvidia’s most direct competitor, AMD—and it’s still new to the whole "bulk silicon" thing.

DigiTimes got a number of other interesting sound bites from Nvidia’s CEO. Huang downplayed AMD’s recent market share gains, suggesting Nvidia will get back on top now that its GeForce 400 series of graphics processors is almost complete. (Huang teased the imminent launch of the low-end GeForce GT 430.) The CEO went on to express optimism about the state of the current PC market and pessimism about CPU-GPU hybrids, pointing out design challenges and potential delays as downsides.

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    • amirol
    • 9 years ago

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    • cegras
    • 9 years ago

    How does that stop any of that from being true? Take your logical fallacies back to xtremesystems, nvidia-man.

      • trinibwoy
      • 9 years ago

      Oooh I have a internet stalker. I’m flattered! 🙂

      Yes, let’s all pretend we know how to run companies better than the people who do. Cause we’re all successful CEO’s of global firms.

    • fredsnotdead
    • 9 years ago

    l[

    • wira020
    • 9 years ago

    I seriously hate that guy.. he speaks too much..

      • Meadows
      • 9 years ago

      And you abuse ellipses. There’s something about everyone.

    • poulpy
    • 9 years ago

    Considering Tegra 2 delays/no-show/product cancellations nVidia is probably not tapping TSMC that much for production anyway..

      • stmok
      • 9 years ago

      It seems the problem is that Nvidia can’t get their Tegra line refined enough such that its acceptable to their potential customers. The majority of popular brands are avoiding them as a result; and going with others who offer their ARM-based processors in tighter quality samples. (Such competitors as Qualcomm, Samsung, Texas Instruments, Marvell, Freescale, Renesas, ST-Ericsson, etc. Folks who have done ARM designs for years.)

      This is the price Nvidia must pay in order to enter into the ARM market. The tolerance for acceptability are much higher compared to GPUs in the consumer desktop/notebook markets. They can’t “pull a Fermi” in the ARM world because it won’t be accepted.

      If Nvidia can survive long enough until Tegra 3 or 4; they may have hope for a future.

      I’m phrasing my last sentence this way because the current path they’re taking doesn’t look bright. (Maybe a CEO change is necessary?)

      They don’t make enough money (company/shareholder perspective) from high-end GPUs in the consumer/enthusiast market due to the small customer base. Low-end GPUs are sold at thin margins to OEMs like Dell, Acer, etc. And the mainstream GPU market is where they make the bulk of their money.

      AMD is going to hurt them in the low- and mainstream-ends with Ontario/Zacate and Llano (assuming they resolve yield issues), by the end of 2011; when those products are in the hands of consumers.

      …And Intel’s Sandy Bridge IGP (seen at Anandtech’s preview), gives an indication of a potential death knell to budget discrete graphics cards in the next 24 months or so. (Intel will ramp up IGP performance to try to match AMD’s IGPs.)

      Nvidia are now just starting to explore (trial) the idea of selling video cards directly to the consumer (Best Buy) in the USA. This is really a short term response…The trial is just selling reference video cards at stock speeds/cooling with a 3 yr warranty that is covered directly by Nvidia. The video cards themselves are made by Foxconn. Unfortunately, their telephone support is you typical Indian-based call center nonsense.

      Their long term response is that they need to find a new market which uses their GPU design expertise.

      Right now, all that BS coming out of Jen-Hsun Huang is more likely to keep the financial/shareholders/etc folks at bay. (Delaying tactic.)

      His problem is that his enthusiasm gets the best of him. He is way overconfident for his own good. He seems completely unaware of the limitations or capabilities of what his company can or cannot do.

      …I checked his background. For someone who studied electrical engineering as an undergraduate degree and Masters; this guy can BS quite a bit. I would’ve thought he would lead his company with a solid/consistent product roadmap that he can actually deliver. (You know, incremental but notable improvements seen by all.)

      When you say one thing, but end up doing another: It chips away at the relationship you have with that other person. (Could be a partner, son, daughter, friend, customer, voting taxpayer, etc.) …The more you do it over time, the few people will take note of you. You can only BS someone for so long before they’ll ignore you.

        • trinibwoy
        • 9 years ago

        When you start your own multi-billion dollar company maybe you can show him how it’s done!

    • Sargent Duck
    • 9 years ago

    So, Nvidia is gonna capture the market back despite the fact that AMD is going to be releasing a new line? There’s -[

    • Buzzard44
    • 9 years ago

    Summary: NVidia – we rock, they suck.

      • willmore
      • 9 years ago

      Someone needs to stand behind Jen-Hsun Huang with a big “[Citation needed]” poster.

        • SomeOtherGeek
        • 9 years ago

        Shit hitting the fan?

          • TaBoVilla
          • 9 years ago

          worse than that

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