Every quarter seems to break some kind of new record for Apple lately. This time, the company says its fourth fiscal quarter set new high-water marks almost across the board: revenue, profits, and Mac, iPhone, and iPad shipments. The only part of Apple’s business that shrank was the iPod, but that’s not exactly a new trend—and fresh iPhone shipments seem to be more than making up for it.
Financially, Apple saw some pretty sizable increases both sequentially and compared to the same quarter a year back. Gross margins took a hit, though:
|Revenue||$12.21 billion||$15.70 billion||$20.34 billion|
|Net profit||$2.53 billion||$3.25 billion||$4.31 billion|
In terms of unit shipments, the iPhone looks to growing faster than ever. The iPad ain’t doing so bad, either:
|Macs||3.05 million||3.47 million||3.89 million|
|iPods||10.2 million||9.41 million||9.05 million|
|iPhones||7.4 million||8.40 million||14.1 million|
|iPads||–||3.27 million||4.19 million|
Apple expects to one-up itself again this quarter, with revenue projected to hit $23 billion. Presumably, that small commercial event known as "the holidays" will help drive new shipment records, as well.