Modest clock speed increases produce GeForce GT 540M

There’s a new mobile GeForce in town. Sort of. Engadget has word that a GeForce GT 540M has joined Nvidia’s stable of notebook-worthy graphics chips. The first in a family of upcoming GeForce 500M products, one might expect the 540M to draw from the same re-spun silicon that powers the only 500-series GPU available on the desktop, the high-end GeForce GTX 580.

This is Nvidia, though. Rather than tapping a new graphics chip, the 540M uses the same 40-nano GF108 silicon that underpins the existing GeForce GT 415M through the 435M. According to the press release, Nvidia is “taking an already proven architecture and using the maturity of the manufacturing process to create GPUs with higher clock settings while staying in the same power envelope.” So, how much higher are the clocks? Versus the GeForce GT 435M, which was Nvidia’s fastest GF108-based mobile GPU, the 540M bumps the core up 22MHz to 672MHz and the shaders up 44MHz to 1344MHz. The memory interface speed has also been increased from 800 to 900MHz, although the number of stream processors remains unchanged at 96.

Apparently, a 12.5% increase in memory speed coupled with a 3.4% increase in core and shader clocks is worth 105 points on Nvidia’s mobile GeForce model number scale. “GeForce GT 440M” might’ve been a more appropriate name for this one.

Acer is already selling a GeForce GT 540M-based notebook in China, and Nvidia promises the product will be available worldwide in one month’s time. That conveniently coincides with the launch of Intel’s Sandy Bridge CPUs, which are expected to start trickling into laptops in early January. Oddly, though, Nvidia’s press release suggests that the 540M will be paired with dual-core CPUs based on Intel’s existing Arrandale mobile CPUs. Perhaps we’ll see a Sandy Bridge version dubbed the GeForce GT 640M.

Comments closed
    • lycium
    • 9 years ago

    reminds me of the geforce 4 mx, which was really a geforce 2.

    • Wintermane
    • 9 years ago

    All the new chips based on the enhanced process are 500 parts all the chips based on the old process are 400 parts so duh its a 540 m not a 440m

    Its main factor isnt even its power anyway its likely the fact it USES less power and thus improves runtime and keeps your lap from bursting into flames.

    • swaaye
    • 9 years ago

    It’s interesting to watch the marketing people from AMD and NV scramble to compete with each other. It’s also caused by the OEMs wanting “fresh new models” to sell.

    Frankly, I couldn’t care less if they rename stuff like this. It’s business. If a consumer is too lazy and/or stupid to do a quick web search on a product they are going to buy, then that’s their problem. We are not going to affect the marketing strategies these companies use. See the last ~10 years of ineffectual “enthusiast” whining as evidence.

    • Dashak
    • 9 years ago

    Somewhere near 260m performance would be nice. Also, I wouldn’t mind a thicker laptop if it meant better cooling.

    Oh heck, just make an affordable docking station that accepts desktop graphics cards.

    • LoneWolf15
    • 9 years ago

    You know, they could have done the decent thing and just added -MX onto the end of the GPU labeling so that we’d know.

    • Jigar
    • 9 years ago

    I was just wondering, how long nvidia would take to come up with the re-badge version of their old chip. Pity both this sides are playing this devil game. Shame on AMD as well. 🙁

    • Chrispy_
    • 9 years ago

    This article was written with a praiseworthy undertone of cynicism and contempt.

    /[

    • Meadows
    • 9 years ago

    They deserve praise upon praise for most of their desktop products, but this here is so ridiculous.

    • OneArmedScissor
    • 9 years ago

    It’s funny how rebranding such an obscure part gets them in the news. Their marketing department plays everyone like a fiddle.

      • dpaus
      • 9 years ago

      More to the point, ‘everyone’ lets themselves be played. Why didn’t all the news sites simply ignore this for being the cheap, substance-less stunt that it is?

        • OneArmedScissor
        • 9 years ago

        Because we’ll click it, and worse yet, comment. :p

          • dpaus
          • 9 years ago

          Oh, burned!

    • kamikaziechameleon
    • 9 years ago

    Their marketing department should be relabled, Liars and Theives department. It isn’t that Nvidia makes bad stuff, but rather that they piss on you and call it rain with these naming schemes, sell them for what they are, the same chip you made 4 years ago, a good chip, clocked higher and with revised Manufacturing but the same darn chip.

    If GM sold a 4 door sedan labled a suburban/Yukan consumers would find that missleading.

      • dpaus
      • 9 years ago

      l[<"Their marketing department should be relabled, Liars and Theives department"<]l And then, next month, by adding one person, they could be relabelled "Liars & Thieves GLE" ('Grand Larceny Edition') The marketing possibilities are endless...

      • Farting Bob
      • 9 years ago

      They were making GT435M’s 4 years ago?? Damn, why did i not here about that!
      And yes, Nv’s relabeling of products (and to a much lesser extent AMD) is really grating, you know there are some poor people out there who will buy a new GPU with a higher number only to find it is at best Overclocked 3%.

        • kamikaziechameleon
        • 9 years ago

        I’m sorry It isn’t this chip I’m refering too.

        But yeah, In general AMD’s relabeling issue is that they shift the naming scheme around to manipulate sales rather than hide old tech, atleast recently.

          • OneArmedScissor
          • 9 years ago

          They both do it because OEMs call the shots with the random hodge podge of laptop and low end desktop parts. I don’t blame them for that. They’re going to have to name the parts something, and it doesn’t really negatively impact anyone.

          The problem is when they’re given undue attention for it. Of course, I’m not helping, but it’s pretty silly that this is even news.

        • GTVic
        • 9 years ago

        These chips come built into a laptop, very few people purchase a laptop graphics chip/card so the only effect this has is to “improve” the spec sheet on the laptop itself.

    • KamikaseRider
    • 9 years ago

    /[

    • flip-mode
    • 9 years ago

    LOL Nvidia and AMD. Way to innovate. Ah well.

    • ModernPrimitive
    • 9 years ago

    EL Oh EL .. sorta

    • Arominus
    • 9 years ago

    That didn’t take long, hell 420/425/435 laptops just hit retail what? a month ago?

    • Game_boy
    • 9 years ago

    Given that AMD is doing the same thing with mobile 6300M and 6500M parts (they are only UVD2 parts so must use 5xxx silicon), rebranding is something we just have to live with.

    This may finally remove the GT 330M from the market (it is the very last G92-based part, i.e. four year old shader design)

    • Buzzard44
    • 9 years ago

    Lately it’s been looking like QE3 is happening in the graphics numbering world.

    Edit: Sorry SSK, almost forgot. First.

      • sweatshopking
      • 9 years ago

      atta boy! well done sir!

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