Report: PC makers warming to Tegra for tablets

Despite looking quite promising on paper, Nvidia’s Tegra processors haven’t exactly been enjoying widespread adoption in the industry (well, unless you count the Zune HD). Tegra may finally get its just desserts next year, though. DigiTimes reports that Acer, Asus, Toshiba, Samsung, and several companies in China and Europe all plan to launch Tegra 2-based tablets in 2011.

This report, which DigiTimes bases on "sources from notebook players," goes on to say two driving forces have helped Nvidia secure more design wins: Tegra’s powerful graphics logic, which can accelerate Flash and 3D games, and price discounts offered by the company. Considering relatively quick 3D graphics aren’t exactly a new thing in ARM-based smartphone SoCs, I’d be tempted to think the price discounts have more to do with it. Again, though, Tegra does look pretty compelling on paper.

In any case, enjoying broad adoption in the burgeoning tablet market could do good things for Nvidia’s bottom line, not to mention help the firm diversify its business in a tangible way—something it’s been attempting to do for a while now. You might recall a Businessweek article from this summer, which noted in so many words that Nvidia’s future hinges on Tegra and Tesla. One analyst was quoted as saying, "At this point, because they’ve focused the Street on Tesla and Tegra, they need to deliver."

Comments closed
    • A_Pickle
    • 9 years ago

    In other news: Braindead PC OEMs respond to consumer demands literally years after they materialize. Who knew?

    • SonicSilicon
    • 9 years ago

    There’s still no full Ubuntu release for Tegra 2? It doesn’t even seem Canonical is finished with the Cortex A8/A9 support. I’m hoping that I’m wrong, as a full fledged operating system running proper tablet hardware (long battery life / sunlight viewable) could be a boon to artistic uses.

    At least someone found a way of running an Ubuntu ROM on top of Android:

    §[< http://www.youtube.com/watch?v=GaFYZtZdMYs<]§ (Jump to the 5:00 mark.)

    • Game_boy
    • 9 years ago

    When I see real tablets I can actually buy with it in, I’ll agree it’s good for Nvidia. Design wins and talking about the future means nothing in such a new and volatile market.

    Look how much tablets have been delayed already, and how many Tegra 1 wins were claimed but never materialised.

    • albundy
    • 9 years ago

    its too bad that your stuck with whatever “apps” your given for your device. once that goes out the door, what’s the point of buying the device in the first place?

    • kamikaziechameleon
    • 9 years ago

    Tegra seems old now, we’ve been talking about it for over a year and it has yet to reach a notable foot hold in the market.

      • OneArmedScissor
      • 9 years ago

      lol what tablet market? Hold your horses, cowboy.

    • ltcommander.data
    • 9 years ago

    For tablets, I’m guessing it’s easier for PC OEMs to leverage their existing GPU relationship with nVidia to get the Tegra SoC rather than trying to start up a new one with say Qualcomm or TI.

      • djgandy
      • 9 years ago

      Why would that be?

      For a start it is likely to be a completely different division of the company than that which deals with the PC side of things.

      Also surely it is easier to pick the best product and the one that fits your product than just pick the ones that you’ve used before?

      Will all the tablets have AMD or Intel processors too?

    • Jigar
    • 9 years ago

    I like the video of LG Optimus, it can easily out do Iphone 4

      • iatacs19
      • 9 years ago

      Yes LG Optimus looks good, but it’s no iPhone which is the problem with most phones/tablets out there…

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