At this point, Apple posting record-breaking quarterly results almost doesn't qualify as news. The Mac maker is riding a tidal wave of shiny aluminum and glass, and there's little the competition seems to be able to do about it. Case in point: the company's first 2011 fiscal quarter, ended December 25, which saw Apple enjoy record revenue and profits yet again:
|Revenue||$15.68 billion||$20.34 billion||$26.74 billion|
|Net profit||$3.38 billion||$4.31 billion||$6 billion|
Gross margin shrunk a teeny bit compared to a year ago, although considering the 78% increase in net profits, that doesn't quite appear to be a cause for concern.
What about shipment figures for Apple's key product lines?
|Macs||3.36 million||3.89 million||4.13 million|
|iPods||21 million||9.05 million||19.45 million|
|iPhones||8.7 million||14.1 million||16.24 million|
|iPads||-||4.19 million||7.33 million|
Well, nobody familiar with Apple's quarterly statements should be too surprised. Mac, iPhone, and iPad sales are all up, while iPod sales are slowly shrinking year over year. Those iPad shipments are quite impressive, incidentally—they're more than twice as high as those Apple reported for the third quarter of its 2010 fiscal year.
Apple is bracing for additional record breaking this ongoing quarter, believe it or not. CFO Peter Oppenheimer says in the results announcement that he believes revenue will add up to $22 billion in Q2FY11, which would be a sizable hike over the $13.5 billion Apple posted for the same quarter last year.