Juniper changes name: say hi to the Radeon HD 6770, 6750

If you were shopping for a pre-built PC recently, you might have noticed some machines shipping with Radeon HD 6770 and 6750 graphics cards. For a while, AMD’s official line was that those products were simply re-branded versions of the Radeon HD 5770 and 5750 aimed strictly at PC makers. Well, that’s changing today.

AMD has announced that cards labeled Radeon HD 6770 and 6750 will be supplanting the 5770 and 5750 in e-tail listings and on retail shelves over the course of the next few weeks. The new cards have the same Juniper graphics chips, clock speeds, unit counts, and memory as their 5000-series namesakes. However, AMD has made a couple of small tweaks: the UVD2 video decoding block now sports new firmware that adds support for hardware-accelerated Blu-ray 3D video playback, and HDMI 1.4a connectivity is now supported.

Why the sudden name change? AMD tells us it wanted to update the branding of these products to make it clear where they stand in relation to the Radeon HD 6000 series. As you may know, that product family recently welcomed three sub-$100 offerings. Explaining to consumers that a couple of ATI-branded Radeon HD 5000-series offerings bridge the gap between the new $99 AMD Radeon HD 6670 and the $170 AMD Radeon HD 6850 would be somewhat difficult, so AMD went with the next best solutionβ€”re-branding with a dash of updates.

Once stocks of the 5700 series run out, we’re told the 6700 series will essentially take over at the same price points as the old cards. Soon, the 5770 and 5750 may be all but a happy memory, at least as far as retailers are concerned.

So, there you have it. Applying new names to old products is never pretty, and GPU makers always seem to catch flak for it from enthusiasts, since new model numbers convey an expectation of fresh hardware with often better performance. In this case, though, I can see AMD’s point of view. The company plans to continue shipping these products throughout 2011, and they remain fairly competitive and attractively priced. Having Juniper fall into disuse because of a naming issue would be a shame.

Comments closed
    • Flatland_Spider
    • 9 years ago

    When I read the headline, I thought it was referring to Juniper the network equipment company. I think, I need some sleep.

    • Hattig
    • 9 years ago

    nVidia did it without telling anyone it was the same product, rebranded. Then they did it again.

    AMD have said what it is straight out.

    Also the product fits right into the product line-up for the HD6000 series. I can see it from a branding perspective. It’s a shame the price isn’t lower or the clocks aren’t higher, but as I wrote – it fits into the line-up very well.

    It’s a shame they didn’t re-do the chip with full UVD3, but to be honest if that was the only difference would it have been worth it? Maybe if it had been a cut-down Barts, with all the Barts enhancements…

    Guess what – the HD7670 will probably be around the same number of SPs and performance, just on 28nm and $20 cheaper. The HD7770 will probably look a lot like the HD6870. Scary stuff indeed. Just a side-effect of AMD usually doing a top-to-bottom revamp of their product lines with each generation. Sometimes a product gets left out because a previous generation fits in the correct cost and performance parameters.

    • Kurotetsu
    • 9 years ago

    WOW, the Nvidia trolls are out in force today. PRIME1 has been especially busy, looking at the rounds he’s been making on the front page posts.

      • Silus
      • 9 years ago

      Funny that you only see NVIDIA trolls, but not AMD ones, that after trashing NVIDIA for rebrands, now consider the same thing done by AMD “ok”.

      Anyone not able to discern double standards, has them themselves.

        • Kurotetsu
        • 9 years ago

        [quote=”Silus”<]Funny that you only see NVIDIA trolls, but not AMD ones,[/quote<] Oh I see them both, its just that Nvidia trolls seem to have a special presence that makes them stand out all the more. [quote<]that after trashing NVIDIA for rebrands, now consider the same thing done by AMD "ok".[/quote<] Really, because I don't see ANYONE saying what AMD is doing is "ok". I'd very much appreciate some direct quotes please.

          • Silus
          • 9 years ago

          It’s clear you don’t. But with red goggles on, I bet it’s difficult to see red posts as well. If you removed them and actually read the thread, you would see how AMD is “ok” with this, for some people:

          By BoBzeBuilder:

          “I can forgive AMD for this. They simply weren’t able to hit their target process node, so they are forced to use their older technology. There’s nothing they can do about it. They are stuck in this situation until 28nm arrives.
          However nvidia are evil deceptive bastards who purposely rebrand their garbage for 3 or more generations, when they are fully able to design new and better products.

          AMD > NVIDIA”

          By Leor: “This bugs me less because it’s not a straight rebrand.”

          Among others. Reading is your friend,

            • Kurotetsu
            • 9 years ago

            [quote=”Silus”<]Reading is your friend,[/quote<] Yeah, and its clear you two don't get along very well. I see no indication at all that BoBzeBuilder or Leor approve of what AMD is doing. BoBzeBuilder says he understands why AMD did it, he does not say that he's okay with it. Why would he need to forgive them if he thought what they were doing was okay? Leor says it bugs/annoys him less. Why would he be bugged/annoyed at all if he thought what they were doing was okay? With green goggles on I bet its difficult to actually read what people write compared to just making up in your head whatever suits your massive persecution complex. I'd still advise you to give it a try at some point though. Oh, by the way, I use an Intel-based system with an Nvidia graphics card. But because I DARED to disagree with a rabid Nvidia troll, that means I MUST be an AMD fanboy. There's clearly no other explanation for it.

    • ColeLT1
    • 9 years ago

    So can you crossfire a 5770 with a 6770?

      • sigher
      • 9 years ago

      good question, very probably I’d say but it would be nice to have a official answer, what if those small changes between the cards make the driver throw a fit? It’s unlikely but who knows.

    • PRIME1
    • 9 years ago

    NVIDIA had to rebrand their cards because AMD was not competing.

    For example the GTS250 which several people have mentioned. Was faster than a HD4850

    [url<]https://techreport.com/articles.x/16504/11[/url<] [i<]"In the majority of our tests, the GeForce GTS 250 proved faster than the Radeon HD 4850 1GB"[/i<] So it's good when NVIDIA does it as they can't simply wait for the competition to catch up, it's bad when AMD does it because they are just out to screw the customer. I think I've channeled some of the logic I've seen here.

      • Krogoth
      • 9 years ago

      You just went full retard.

      4850 and 250 traded blows. Neither card was decisively faster than the other.

        • PRIME1
        • 9 years ago

        So my direct quote from the Techreport article is? That’s right. Accurate.

        Back under the bridge with you!

          • Krogoth
          • 9 years ago

          #1 – Read the entire article again and look carefully at all of the benches.

          #2 – Drivers have matured for both parties, so the differences between the two are even smaller than they were at their respectful deputes.

          I suppose it is too much to ask for a die-hard fanboy who refuses or is simply unable to do critical thinking.

            • PRIME1
            • 9 years ago

            “#1 – Read the entire article again and look carefully at all of the benches.”

            So how do you suppose TR came up with their conclusion? Did they not look at their own results?

            I suppose it’s too much to ask for you to do any thinking.

            • StuG
            • 9 years ago

            So now you can’t draw your own conclusions? I believe that is what Krogoth is saying, is that if you look at the results it wasn’t anything far off. Sounds like good ole PRIME1 to me, always having someone else think for you. How much did letting Nvidia do your thinking get you in your bank account btw? Atleast AMD get it’s fanboys for free.

            Edit: I miss the days you weren’t here, the more and more I read through comments.

            • PRIME1
            • 9 years ago

            “So now you can’t draw your own conclusions?”

            You and Krog have the worst case of denial I have ever seen. You are basically saying that TR interpreted their own results wrong and that only a result that favors AMD could be the correct one.

            • Krogoth
            • 9 years ago

            Critical thinking and fanboys are mutually exclusive terms…….

            • NeelyCam
            • 9 years ago

            Yeah, that applies to you too.

            • derFunkenstein
            • 9 years ago

            You are most definitely correct on one point: Outside the scope of all this, it is, indeed, too much to ask for Krogoth to do any thinking.

            • Krogoth
            • 9 years ago

            The irony is deliciously sharp…….

            • Meadows
            • 9 years ago

            …What irony?

      • Meadows
      • 9 years ago

      [quote<]NVIDIA had to rebrand[/quote<] Had to. [b<][i<]Had to.[/i<][/b<] That's a brave use of words.

      • BobbinThreadbare
      • 9 years ago

      Ok, so they had a faster card than an ATI competitor.

      Why did they have to change the name again?

    • indeego
    • 9 years ago

    Product name changes are also used for support purposes. Eventually, driver versions won’t include the 5xxx series, but they will include the 6xxx series, even if silicon matches. We all know you can easily modify the drivers/detection to install them anyway.

    • StuG
    • 9 years ago

    Still not good and was never looking forward to this (as its been long talked about). I can understand I suppose because they want to have that name segment still there, but don’t have anything new due to 40nm stall to put there. Still not ok to do though. I do have a bit less hatred against it though due to the fact that is it is a mid-ranged part, and they aren’t re-branding a 5870 into a 6870.

    • swaaye
    • 9 years ago

    It’s a fascinating thing watching these companies try to figure out new ways to make more money. I guess this means that the market isn’t saturated. I’m not sure why we need Juniper kept around but apparently it is making sense at AMD.

    • OneArmedScissor
    • 9 years ago

    Similarly branded, priced, and performing cards of the recent past:

    AMD: 4850, 4870, 4770, 5750, 5770, 5790, 6750, 6770

    Nvidia: 8800GTS, 8800GT, 8800GS, 9600GSO, 9800GT, 9800GTX, 9800GTX+, GTS 250

    Nvidia only actually rebranded one card without knocking it down the ladder or improving it, and that was just temporarily before all 9800GTs were 55nm. They changed something every other time. The GTS 250 is kind of an outlier for being completely rebranded and mixed in with another architecture, but they improved the reference board and made it smaller and more efficient.

    AMD mixed the 6700s in with a line that includes another architecture, but no real improvements. The AMD cards have all just sat between $100-150 with basically identical performance for the last several years, and between the 4000, 5000, and 6000 series, all but one of the chips were 40nm.

    Is what Nvidia did really still worse at this point? I’d say they’re about even, but that still doesn’t make it right.

    I’m very curious as to why they didn’t “rebalance” the 6700s to make the chip smaller like they did with the 6800s. There are smaller 128 bit chips already, so that’s definitely not the excuse.

    It looks like they’re only just now bothering to do this because the 5700s are about to become the first step up from integrated graphics with Llano, which are branded up to 6600, and might cause confusion. Still lame, but there’s the explanation for waiting 6 months.

    • PRIME1
    • 9 years ago

    Reading some of the old threads after this news is very enjoyable.

    [url<]https://techreport.com/forums//viewtopic.php?f=3&t=69411[/url<] [url<]https://techreport.com/discussions.x/15229[/url<] Here's one of my favorites: "[i<]This is getting ridiculous, I'm losing faith in nvidia at this point, this is just slimy - maybe it is time to switch to ATI for a while.[/i<]" Maybe it's time to switch to Matrox πŸ˜€

      • BoBzeBuilder
      • 9 years ago

      I can forgive AMD for this. They simply weren’t able to hit their target process node, so they are forced to use their older technology. There’s nothing they can do about it. They are stuck in this situation until 28nm arrives.
      However nvidia are evil deceptive bastards who purposely rebrand their garbage for 3 or more generations, when they are fully able to design new and better products.

      AMD > NVIDIA

        • NeelyCam
        • 9 years ago

        A weak argument from a guy with red goggles.
        Wait, are they red anymore? Are they green now? So, it’s just a [i<]different shade of green[/i<].. and now ATI - I mean AMD is rebranding just like the other green team? How do I know which one is which? Man, life of a fanboi is so hard!

          • BoBzeBuilder
          • 9 years ago

          You are a fanboy. I’m stating facts. Had they reached 28nm process node, AMD would’ve released an entirely new generation based on a new architecture. They weren’t able to. Nvidia was able to but they still rebranded multiple cards. Take off your green goggles.

            • Silus
            • 9 years ago

            What ? An entirely new generation based on a new architecture ? LOL, no they wouldn’t. They already have two distinct architectures in the same product line (Cayman 6900s and Cypress anything > 6900s), so they certainly wouldn’t release a new architecture now, even with 28 nm available.

            Your head is stuck in the proverbial red portion of AMD, to even acknowledge that this is the exact same thing NVIDIA did in the past and got flak for.

            NVIDIA had 65 nm and 55 nm chips in the same generation the rebrands occurred. Going to 40 nm (i.e. 3 different process tech being used for the same generation) just because you wanted them to, doesn’t make sense financially. ATI could also have made all their chips 40 nm, by your ridiculous logic, but they didn’t and that’s what makes sense.

            • BoBzeBuilder
            • 9 years ago

            You’ve been swimming in green goo for so long, you didn’t catch the news. AMD was planning on releasing a new architecture using 28nm called Southern Islands. It got cancelled, and they were forced to reuse and tweak older architecture.

            There’s a world of difference between that and abusing your position as the performance leader by rebranding the same card over and over and over again, when they had years to create something new.

            • Silus
            • 9 years ago

            And your great source for this is what ? SemiAccurate ? Give me a break…What AMD intends and the reality are two entirely different things. The only thing we know for sure is that Cayman was targeted for 32 nm, but TSMC scrapped it, so Cayman stayed with 40 nm. Your “news” are just rumors. And AMD didn’t tweak an older architecture. Cayman is pretty much a new architecture, unlike the HD 2000, 3000,4000 and 5000s, which all had their base in R600.

            And I don’t doubt you see that huge difference, in such similar tactics (actually not similar, they are the exact same tactics). Those double standards are precisely what I don’t understand. If there’s outrage for one, there should be outrage for the other too. If it’s a common move to not spend more money in developing new chips, then it should be viewed as such across all companies that do it.
            But as expected from fanatics, no such thing happens.

            • NeelyCam
            • 9 years ago

            [quote<]Take off your green goggles.[/quote<] So funny!

        • PRIME1
        • 9 years ago

        Ah the old, it’s ok if A does it but not B.

        Pure hypocrisy.

          • Duck
          • 9 years ago

          +1. But it would have been ok IMO if the 5770 was rebranded the 6670.

          nvidia was taking the piss they made it look like new cards. AMD isn’t there yet.

            • Silus
            • 9 years ago

            How did NVIDIA made it look like new cards ? Where are you getting this drivel ?

            AMD is doing EXACTLY the same thing NVIDIA did a while back. Common sense would dictate that the same reaction to NVIDIA’s actions would be applied for AMD as well. But not so much. Not surprising though, given the army of zealots that AMD has.

            • OneArmedScissor
            • 9 years ago

            I don’t see an army of AMD zealots. There are a lot of people completely desensitized to rebranding after watching Nvidia do it for so many years, though.

            • NeelyCam
            • 9 years ago

            You can’t see them now; they are in hiding because of this shameful event.

            • Silus
            • 9 years ago

            Nah, they’re not hiding at all. Some of those trashing NVIDIA in the past for the same thing, are still here. But it’s obviously different now, because you know…it’s AMD doing it πŸ™‚

            • Silus
            • 9 years ago

            AMD zealots never see their own kind it seems…

            And brilliant move! Even though AMD is doing the same, it’s actually NVIDIA that made it worse, because people don’t care about it now! Rhetoric at its finest! Well done! πŸ™‚

            • Duck
            • 9 years ago

            Did you have part of your brain removed recently?

            G92 based cards: [b<]8800 GS, 8800 GTS, 8800 GT, 9800 GT, 9600 GSO, 9800 GTX, 9800 GTX+, 9800 GX2, GTS 250, GTS 160M, GTX 260M, GTX 280M, GTX 285M.[/b<]

            • Silus
            • 9 years ago

            Clearly not as much as yours was removed…you even included the 9800 GX2 in your list…we are still talking about rebrands right ?

            You still failed to answer how did NVIDIA made it look like new cards ? Why is “NVIDIA rebranding cards i.e. changing names, while using the same chips” any different than “AMD rebranding cards i.e. changing names, while using the same chips” ?

            • Duck
            • 9 years ago

            Allow me to explain with a simple analogy then.

            Stealing is wrong. But I would not put taking some choc bar on the same scale as extorting $100s from 1000s of people.

            Rebranding is wrong. But I would not put what AMD has done on the same scale as nvidia. The 5770 predates the AMD branding all together! nvidia was just taking the piss.

            • swaaye
            • 9 years ago

            Oh my favorite G92 renamings were the mobile GTS 160M and GTX 260M/280M/285M. G92 doesn’t even have the same featureset as the desktop GTX 2xx cards.

            • derFunkenstein
            • 9 years ago

            It’s apparently in the talking points memo from AMD, because I’ve seen alot of this comment. Somehow this is not just a plain old rebranding, and I can’t figure out how. A new firmware makes it a new product? I don’t think so.

    • PRIME1
    • 9 years ago

    I love the irony and hate the hypocrisy.

    The silence of the lambs is however….comforting

    • flip-mode
    • 9 years ago

    I personally cannot stand rebranding, even if sometimes it seems more legit than other times.

    So, will the 6770 retail for more than the 5770 has been? I’d guess so, and that’s part of the justification for hating rebranding.

      • Scrotos
      • 9 years ago

      It does technically offer more features, though.

      • willmore
      • 9 years ago

      [b<]Once stocks of the 5700 series run out, we're told the 6700 series will essentially take over at the same price points as the old cards.[/b<] Reading is fundamental.

        • flip-mode
        • 9 years ago

        You believe everything the marketing guys tell you? Read this:
        [url<]http://www.newegg.com/Product/Product.aspx?Item=N82E16814102940&cm_re=6770-_-14-102-940-_-Product[/url<] [url<]http://www.newegg.com/Product/Product.aspx?Item=N82E16814102873&cm_re=5770-_-14-102-873-_-Product[/url<] Exact same card. $5 automatic markup on the 6770. $5 discount on the 5770.

          • bwcbiz
          • 9 years ago

          Well, on the bright side, 5770’s should be pretty cheap over the next few weeks as manufacturers and resellers clear their stock. And by then, the markup on the 6770’s will probably disappear.

            • flip-mode
            • 9 years ago

            Yeah. The other good news is the regardless of what they call it, it’s not a bad deal at $120 and it’s definitely capable of satisfying at 1680×1050.

      • Krogoth
      • 9 years ago

      Rebranding is part of marketing 101.

      Deal with it.

        • pot
        • 9 years ago

        Agree, marketing 101. I was fine with it when Nvidia did it (although many ATI fanboys are trying to rationalize it now) and I’m fine with it when ATI does it. As long as the card has decent enough performance, I don’t see the problem. It speaks to the quality of a GPU if ATI or Nvidia are able to rebrand it and the card still be competitive for its price point.

        • flip-mode
        • 9 years ago

        I am dealing with it. Expressing that I don’t like it is my way of dealing with it.

          • sweatshopking
          • 9 years ago

          you get a + from me flip. i’m tired of people saying “don’t buy it/deal with it” when something isn’t up to snuff. people are entitled to their opinions.

    • leor
    • 9 years ago

    This bugs me less because it’s not a straight rebrand. AMD moved the high end up a notch, so where someone might have bought an x700 series as one step down from the top of the line x800 series, this is 2 steps back now that the high end has been moved to the x900 series. Most people who would have bought a 5770 or a 4770 would probably get a 6850 or 6870. Anyone who would buy one of these over a 6670 would have probably gotten a 5770 anyway.

    It’s kind of a who cares product filling a price point, not a 9800GTX+ OMFGBBQ!

      • PRIME1
      • 9 years ago

      It made sense for people to upgrade their 4870 to a 5870. However people who upgraded their 5870 to a 6870 got screwed.

        • NeelyCam
        • 9 years ago

        Undeserved thumbs-down by people who don’t read anything else but your name.

      • Silus
      • 9 years ago

      What ? Not a straight rebrand ? The excuses some people make…

      It’s the same exact chip, not even a die shrink. It can’t be MORE a straight rebrand than this.

        • leor
        • 9 years ago

        An excuse? Do I work for AMD? They moved a chip that was 2nd in terms of top architecture into 3rd. Ideally they would have called their top of the line the 6870, the 6870 would be the 6770 and this would be the 6670, so if you’re going to criticize, criticize that.

        That’s the real problem to me, that little integer move was pretty unnecessary, especially since it takes the 69xx dual GPU naming convention and made that confusing.

        Companies have moved older architectures into lower end product segments forever, who cares?

          • PRIME1
          • 9 years ago

          See now with this post I agree with everything you said. The screwed up change in high end names and the who cares about rebranding part. I did not care when NVIDIA did it, I don’t care now that AMD does it. Lots of companies do this. I do love the humble pie being served to the people who screamed about it earlier and it’s a fun discussion while I finish my 3rd cup of coffee.

          Bottom line. Do some research before you buy anything. YOU….CAN….NOT…TRUST….CORPORATIONS

            • NeelyCam
            • 9 years ago

            [quote<]... while I finish my 3rd cup of coffee. [/quote<] You're truly living the dream.

    • Xenolith
    • 9 years ago

    Not even a die shrink?

      • flip-mode
      • 9 years ago

      There hasn’t been a GPU die shrink since the 5000 series. None of the 6000 series GPUs have had their dies shrunk, or, more precisely, none have been manufactured at a feature size smaller than 40 nm.

    • Chrispy_
    • 9 years ago

    Nvidia didn’t actually get away with this last time they tried on a popular mainstream product (8800 > 9800)

    I don’t see how we should be giving AMD any leeway. It just highlights that there’s been very little performance improvement this ‘generation’.

      • derFunkenstein
      • 9 years ago

      You must have gotten voted down by an AMD fanboy. I voted you back up. This is absolutely detestable from both companies, not just one of them.

        • NeelyCam
        • 9 years ago

        I voted him back up as well, but I disagree with you – I don’t see this as such a huge issue. Naming games, buzzwords, rigged demos… it’s all standard marketing. I don’t care. I can look at benchmarks myself and figure out what’s what.

        If someone somehow thinks (s)he is getting something better by buying the item with the biggest number, then it’s regrettable, but this person probably doesn’t “need” the best performance anyways.

      • Scrotos
      • 9 years ago

      Well didn’t nvidia actually take that same chip through 3 or 4 generations? I think the 8800 went to 9800 and then to the gtx260 or gts240, something like that?

      I think one generation is a freebie but when you start dragging it on for more it’s kind of a, “hey, now wait just a minute…”

        • PixelArmy
        • 9 years ago

        Just to clarify:
        8800 GT -> 9800 GT -> 9800 GT (shrink)
        8800 GTS -> 9800 GTX (higher clocks) -> 9800 GTX+ (higher clocks + shrink) -> GTS 250

        Between different “lines” within a generation, don’t confuse the same chip as a rebrand. IE. 8800 GT vs 8800 GTS is the same chip, but with different “enabled” units. Whereas 8800 GT vs 9800 is the chip configured the same.

        Personally, as long as the specs are available, it makes no difference either way to me for both companies. When I bought a GTS 250 I knew exactly what it was and what to expect.

        • pot
        • 9 years ago

        The G92 was a great card for its time. It really speaks to a cards performance if a company can rebrand it that many times. ATI has a good card with the 5770 so I don’t fault them for doing it either.

    • anotherengineer
    • 9 years ago

    Too bad they weren’t Barts based silicon.

    • HisDivineOrder
    • 9 years ago

    Gotta love it when the enthusiast sites are on the side of rebranding.

    When one company does it along with a die shrink, they get up in arms and lead the troops. When another does it and doesn’t even bother to do a die shrink? “Having [said product] fall into disuse because of a naming issue [and the fact that it sucked then and sucks now] would be a shame. [We don’t want AMD to be motivated to innovate across their entire product line. Think of the children, people. Think of the shame. So much shame if they had to work and create new products. Sure, if it was nVidia, we’d probably be leading a charge of an insolent, angry mob to burn all those who dared to shrink the die and rebadge the hardware, but this is AMD and AMD has a lot of things on their plate. They got Bobcat, they got Llano, they got Bulldozer, they got ATI parts here and there, plus they got a really, really loud Radeon 6990 that likes to get really hot, especially if you try to CF it because of poor planning via the cooling system. You can’t expect them to juggle all that AND a new 6700 series. They can’t even hear over the sound of their 6990CF configs! It’s just too much. Show the poor company some pity. They only got so many hands! Just ask yourself. What would Chuck Norris do? Even Norris wouldn’t have released a new 6700 series. He’d have taken a few months off to go boating on his yacht paid for by this poor company’s up-pricing from MSRP during the last generation. There are only so many months in a year to vacation and we don’t want precious time wasted doing something as trivial and pointless as releasing new hardware. Better everyone get new firmware that changes the number. Nobody can expect more than that.]”

    Right? What’s next? AMD, MISSION ACCOMPLISHED! It’s official! An enthusiast site has decided it’s okay to do now! With this success, AMD is approved to begin, “Operation: Decorating a Turd.” Firmware updates for all product lines to increase the generation numbers by one are beginning immediately! The 7xxx series is right around the corner and the best part? No hardware R&D company was required to make it. Just one Chuck Johnson from Accounting running a BIOS editor. I hear he designed the entire product line over one night. Hell, he even managed to manufacture the line somehow!

    One night, everyone went home. The next day, they came in and found Chuck slumped over his computer. When they pried a few video cards from his hand, they thought they had Radeon 6850’s and 6870’s and 6970’s and what not. But instead they found 7850’s and 7870’s and 7970’s! It was like he made them from thin air! They asked him how he did it and he responded, “I’m just that good.”

    Needless to say, he’s now CEO of AMD, replacing Dirk. Apparently, he gets results.

      • Scrotos
      • 9 years ago

      You write long stuff like WaltC but it’s more ranty and less entertaining.

      I award you five demerits!

      • Silus
      • 9 years ago

      Well said, even if way too long πŸ™‚

      • sigher
      • 9 years ago

      Ironically it’s all the re branding nvidia did that is part of causing that nobody knows anymore what is going on and causes people to desperately try to look at product numbers, but that is useless too, but they do, so now the manufacturers step in their own mess and by doing so make it even worse yet.

      But you can always get an atom, that way you know for sure there will be no gaming nor HD viewing, and it’s nice to be sure of something πŸ™‚

        • Silus
        • 9 years ago

        So AMD’s mistake is NVIDIA’s fault too ? Damn AMD zealots are truly something else…

    • crsh1976
    • 9 years ago

    Oh AMD, don’t play the lame renaming game..

    • Chrispy_
    • 9 years ago

    Juniper has been massively underwhelming for its entire shelf-life in the UK so far:

    It has always been priced far too close to the 256-bit Cypress and Barts cards to be appealing, which has (oddly) meant increased popularity of older 4850’s and G92/G92b variants. DX11 is nice and all, but if you’re saving the equivalent of $80, it’s a skippable feature.

    Unless a name-change brings the pricing into line, we’ll just ignore it like we did the 5770.

      • esterhasz
      • 9 years ago

      That seems to be a UK particularity then. According to the Steam Hardware Survey it’s the most common DX11 card out there by a large margin.

        • sweatshopking
        • 9 years ago

        it’s easily the best selling dx11 chip, and has damn good fps/$. with an easy memory OC, it’s performs quite well. it’s roughly between a 4870/4890 in most games, and at roughly 100$ with dx11 it’s an easy decision. Plus crossfire gives insane fps/$

    • Mr.Lif
    • 9 years ago

    Could I perceivably flash my radeon 5770 to 6770 with a firmware update? Much like what folks used to do with their old 9800GTX’s to GTX 250’s?

      • [TR]
      • 9 years ago

      It does seems to be what AMD themselves are making nowadays to bump 5xxx’s to 6xxx’s πŸ˜€
      Cheapest generational jump EVER!!! <- statement augmented for maximum sarcasm

      • willmore
      • 9 years ago

      Does such a crossflash do anything functional? IIRC, the 9800GTX+ and the GTX250 are identical in clocks, memory, etc.

        • OneArmedScissor
        • 9 years ago

        I’m not sure people were flashing 9800GTXs to GT 250s. The point there was that they had a different PCB, not different features.

        The 8800GT and 9800GT, however, were identical, but I think you had to have a 9000 series card for CUDA and PhysX support. That seemed to be the real point of contention with Nvidia’s rebranding back then, as the 8800GT was the most popular card for a long time.

          • pot
          • 9 years ago

          8800GT had CUDA and PhysX. I still have a 8800GT in my neices computer I built for her using old parts. She can still play games on it at 1440×900 resolution.

            • swaaye
            • 9 years ago

            A friend’s sis was on a 6800gt and AXP until a few months ago playing Civ4 adequately. She just got hand me downs and now has a 4850 with Core 2. This is the kind of thing I see a lot outside of techies.

            • OneArmedScissor
            • 9 years ago

            I played Supreme Commander just fine on an Athlon 64 and 6600GT lol. If you don’t use DX10/11 and a high resolution monitor (most people keep the same old one), you can get away with pretty skimpy hardware, which most “enthusiasts” can’t seem to comprehend.

            And that’s a big reason why romg carpy integrated graphics will start really taking off soon, because laptops are so low resolution.

            • OneArmedScissor
            • 9 years ago

            I found lists of supported cards, and you’re right. Sorry, I don’t know what I was thinking of now, maybe SLI not being compatible between 8000 and 9000, but it seems like it was something else…

            • willmore
            • 9 years ago

            I’m pretty sure my 9800GTX+ cards have SLI connectors on them. I think this one is just marketing. πŸ™ Oh, maybe they had different video decode engines?

            • sweatshopking
            • 9 years ago

            they do have sli.

    • Krogoth
    • 9 years ago

    Everybody does it.

    Deal with it.

    That’s why customers should always try to do their homework.

      • DeadOfKnight
      • 9 years ago

      Try to what their homework?

        • internetsandman
        • 9 years ago

        Try to get to the heck

          • derFunkenstein
          • 9 years ago

          YOU GOTTA BE BLEEPIN ME! [/HawkHarrelson]

        • entropy13
        • 9 years ago

        Eat their homework. Oh wait, that’s what the dog is supposed to do. LOL

        • Meadows
        • 9 years ago

        Krogoth never disappoints, does he.

          • DancinJack
          • 9 years ago

          Fantastic.

      • Silus
      • 9 years ago

      Hilarious!

      And it’s even funnier when you go back to AMD’s statements that they were not going to rebrand anything a while back and it was only for OEMs.

      Oh noes!! AMD lied and did rebrand chips! But they are not evil, because everyone does it!

      I HATE double standards!!!

        • [TR]
        • 9 years ago

        If you think about it, they seem to hate double standards as much as you.
        They don’t want to hurt these cards’ feelings by leaving them behind with a lower number when they slot “Oh, so nicely” into their lineup, so they give them a new number and every card is treated the same!
        Now if only they’d realise universal suffrage also applies to graphics cards… Equality NOW!!!

        That said, in a way this could help clear up some confusion about where each card stands in terms of performance, though I doubt that’s why they rebrand for 90% of the cases.

    • ronch
    • 9 years ago

    AMD: “If Nvidia can do it, we can too!”

      • eofpi
      • 9 years ago

      Just as long as they don’t adopt their own version of Nvidia’s GS/GT/GTS/GTX segmentation. I don’t think my fingers can take one more computer hardware decoder ring.

      • Chrispy_
      • 9 years ago

      Announcing the AMD G92.

      “We’re incorporated not three, but FOUR generations of future-proofing into Juniper so keep your eyes peeled in the fall for our ‘new’ 7770 and the 8770 announcement in 2012!”

        • Scrotos
        • 9 years ago

        That would have been a hilarious slam/April Fool’s joke for AMD to have done.

        And even poked fun at themselves about the 5770/6770 rename, too! Opportunity lost!

        • ronch
        • 9 years ago

        LOL! Nice one.

        • jackaroon
        • 9 years ago

        I came here from my feed reader to find out if anyone said this and thumbs-up them. You have fulfilled the prophecy, great one.

    • shank15217
    • 9 years ago

    So what does uvd3 have over uvd2 with these firmware updates?

      • Meadows
      • 9 years ago

      MPEG4-Part 2 support, and Blu-ray [i<]3D[/i<].

        • sweatshopking
        • 9 years ago

        LOL. AMD’s 3d is horrible. i’d hardly call it a bonus.

          • sigher
          • 9 years ago

          AMD doesn’t do 3D, they just make the connector 3D capable, the actual 3D stuff is 3rd party, so they aren’t horrible, since they are absent and not available to do anything horrible.

          • Meadows
          • 9 years ago

          3D movies in general are wasteful garbage, and you can’t specifically blame AMD for that.

            • sweatshopking
            • 9 years ago

            I certainly agree there! F em.

    • MadManOriginal
    • 9 years ago

    haha, I thought my first first post failed and re-first first posted.

    Which one will get up/down-voted in to oblivion?!? Let the crowd decide!

      • entropy13
      • 9 years ago

      Your first first post did fail. Your frist pots however…

    • MadManOriginal
    • 9 years ago

    Frist pots renaming scheme zOMG AMD is as evil an eNVidier!!

      • NeelyCam
      • 9 years ago

      Yes. The whiny AMD fanboi BltCHez shouldn’t have complained so much about NVIdia rebrands – now they have to come up with sad excuses or crawl back under the bridge.

      Congratz on the 1st piss

        • Silus
        • 9 years ago

        LOL isn’t that the truth πŸ™‚

        it’s not even a sad excuse. It’s just “everyone does it , so deal with it”. When NVIDIA does it it’s “OMG!! NVIDIA sUx0rz! Rebranding is lame!!1!11!!”

        AMD zealots are true fanatics!

          • sweatshopking
          • 9 years ago

          well, you’re ALL fanatics. you’re all retarded. double standards suck, but saying the other guys are true fanatics is silly, CAUSE YOU’RE ALL.

            • esterhasz
            • 9 years ago

            And it’s so weird, too. I can understand that people get agitated over politics – political choices can have drastic consequences for people’s lives – but graphics card companies?

            Just saw a video on the Syrian police basically rounding up a whole village beating and humiliating the shackled villagers (http://www.youtube.com/watch?v=PVPDZji4-f4&skipcontrinter=1). Got nothing to do with hardware but puts things in perspective.

            • Silus
            • 9 years ago

            Yeah, right…where were you at the time people were up in arms against NVIDIA’s rebrands ? Oh I get it, “it doesn’t matter, because it’s graphics cards” when AMD does it. But when NVIDIA does it, “it’s completely justified to criticize them for it, because it’s lame and graphics cards are serious business”….

            And of course this isn’t as serious as what you posted. That’s an extreme situation. The point is that double standards are rampant, simply because AMD zealots can’t cope with the fact that AMD isn’t any better (and never was for that matter) than any other money making company, so they criticize others, for what AMD does themselves.

            • esterhasz
            • 9 years ago

            Honestly, I don’t care either way…

            • Silus
            • 9 years ago

            Right…and are you trying to exclude yourself from the group ? That won’t be easy…

            • sweatshopking
            • 9 years ago

            i’m not a fanboi of anything. ask tanker27, I HATE EVERYTHING.

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